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Be A Digital Leader! Managing and Leveraging Social Media for College Students

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Paul Brown
Paul Brown

Originally presented at Western Washington University on February 7, 2017. This presentation discusses the opportunities and pitfalls of engaging online as a college student. It also provides tips and suggestions about how to leverage social media for academic, career, and personal success.

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Bea Digital Leader!NavigatingandLeveraging SocialMedia w/ Dr. @PaulGordonBrown
So who is this guy? @paulgordonbrown
Whatis…
Whatdo youwantto achieve?
Whoareyou? Whodoyou wanttobe?
PossibilityFearvs
Whatdoyou think?
@paulgordonbrown
digital stamp @paulgordonbrown
FROM THE WOMB! We even have digital stamps @paulgordonbrown
Your Name @paulgordonbrown
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
Your Name What is the first thing that comes up? Is it you? Is it someone else? What do you want to come up?
TheInternetIs Forever @paulgordonbrown
Yourparents willprobably postan embarrassing pictureasa #TBT. @paulgordonbrown
Mistakesand embarrassing photoscan followus forever.
THINK POST beforeyou @paulgordonbrown
collegesandemployers arelistening @paulgordonbrown
of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
@paulgordonbrown
WeWillMake HowWeHandle Mistakes ThemDefinesUs @paulgordonbrown
@paulgordonbrown
youcan’t @paulgordonbrown
PrivacyIs YourProblem @paulgordonbrown
You assume RESPONSIBILITY! When it comes to privacy… @paulgordonbrown
raiseyour privacy settings @paulgordonbrown
BUT @paulgordonbrown
itlowers yourpotential impact @paulgordonbrown
PUBLIC PRIVATE @paulgordonbrown
EngageinIssues YouCareAbout @paulgordonbrown
clicktivism go beyond
Don’tBeASlave ToTheLike @paulgordonbrown
@paulgordonbrown
“HowmanyLikesdid yourpostget?” “Whatdoesthatmean?” Addie
“Thatnumberinitself doesn’tmeananything unlessyoucompareitto otherposts.” -Addie @paulgordonbrown
“Thenyougetinthatwhole thingwherepeoplestart comparingthemselvesto otherpeople.Thatreallyisn’t thebestroutetogodown.” Addie “You’rethinkingaboutit toomuch.”
Haveyou… orsomeoneyouknow…ever… Deletedapost thatdidn’tget “enoughlikes?” ALL
Haveyou… orsomeoneyouknow…ever… Un-likedapost becausesomeone got“toomany”likes? ALL
“…inthebackofmy mindthere’sacertain standardofinteraction thatIgetoneverysingle tweetthatIdon’twantto makesureIdon’tdrop below.” -Mesut
Are“likes”hanging overyourheadlike adarkcloud? TTP
IMAGE: CHOMPOO BARITONE Curating Perfected Images
FastFoodAdsvsReality! Source: http://sourcefed.com/fast-food-ads-vs-reality/
Haveyou… orsomeoneyouknow…ever… Manipulatedapostto makeitappear “better”thanreality? ALL
What’stheeffectof thiskindof manipulation ? ALL
IMAGE: CHOMPOO BARITONE Selective Viewof Reality
“…weusesocialmediaasa highlightreelofourlivesand howmanytimesoutoften wouldyousaythatyou wouldn'tpostsomething becauseit'snotahighlight.” -Hallie @paulgordonbrown
There'salotoftimeswhenyouthinkthat peoplehavethebestlifeeverbecauseof whatthey'reposting. Wheninreality they'regoingthroughalot,andprobably manysimilarthingsthatyouare,but becausethey'repostingallthisfunstuff, youthinkthattheirlivesareperfect.” -Hallie
Istheresomeoneinyour feedwhohasthe “perfectsocialmedialife” ? TTP
Howdoesthiseffectyou ? TTP
masks adance outfits
games playing
“…it’salmostlikedoinga dancethatyoucan’tbe toomuchofsomething.” -Liam @paulgordonbrown
“I'vegottokeepup.” -Annie @paulgordonbrown
Doyoudo“thedance” ? ALL
Doyouplay“agame” ? ALL
Howdoesthiseffectyou ? TTP
IMAGE: CHOMPOO BARITONE Consuming Perfected Images
“Yeahit’sexhausting… it’swhatcausesmy unhappiness… thecomparisonsget sointense… IfeellikeI’mjusta constantfailure” -Logan
Hassocialmedia comparisonever madeyoufeelsad ? ALL
“Idefinitelythinkaboutit morethanIshould.” -Ashley @paulgordonbrown
Doyou? II
Weneedtolearn toown,rather thanbeowned by,technology. @paulgordonbrown
TIPS
Learnabout managing yourdigital reputation. @paulgordonbrown
Chartyourownpath. Bearolemodel. @paulgordonbrown
vulnerable be @paulgordonbrown
making mistakes isbetter than faking perfections
FallForward. Youmight “stepinit.”
Dedifferent.
Getonline withasenseofhumor.
It’sokay…andevenadvised… totakeabreakfrom technologyonoccasion.
Whatwould youadd?
@paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com

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