Originally presented at Western Washington University on February 7, 2017. This presentation discusses the opportunities and pitfalls of engaging online as a college student. It also provides tips and suggestions about how to leverage social media for academic, career, and personal success.

1. Bea
Digital
Leader!NavigatingandLeveraging
SocialMedia
w/ Dr. @PaulGordonBrown

2. So who is this guy?
@paulgordonbrown

3. Whatis…

4. Whatdo
youwantto
achieve?

5. Whoareyou?
Whodoyou
wanttobe?

6. PossibilityFearvs

7. Whatdoyou
think?

8. @paulgordonbrown

9. digital stamp
@paulgordonbrown

10. FROM THE WOMB!
We even have digital stamps
@paulgordonbrown

11. Your Name
@paulgordonbrown

12. @paulgordonbrown

13. @paulgordonbrown

14. @paulgordonbrown

15. Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?

16. TheInternetIs
Forever
@paulgordonbrown

17. Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown

18. Mistakesand
embarrassing
photoscan
followus
forever.

19. THINK
POST
beforeyou
@paulgordonbrown

20. collegesandemployers
arelistening
@paulgordonbrown

21. of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013

22. @paulgordonbrown

23. WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown

24. @paulgordonbrown

25. youcan’t
@paulgordonbrown

26. PrivacyIs
YourProblem
@paulgordonbrown

27. You assume
RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown

28. raiseyour
privacy
settings
@paulgordonbrown

29. BUT
@paulgordonbrown

30. itlowers
yourpotential
impact
@paulgordonbrown

31. PUBLIC
PRIVATE
@paulgordonbrown

32. EngageinIssues
YouCareAbout
@paulgordonbrown

33. clicktivism
go beyond

34. Don’tBeASlave
ToTheLike
@paulgordonbrown

35. @paulgordonbrown

36. “HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie

37. “Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown

38. “Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”

39. Haveyou…
orsomeoneyouknow…ever…
Deletedapost
thatdidn’tget
“enoughlikes?”
ALL

40. Haveyou…
orsomeoneyouknow…ever…
Un-likedapost
becausesomeone
got“toomany”likes?
ALL

41. “…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIdon’twantto
makesureIdon’tdrop
below.”
-Mesut

42. Are“likes”hanging
overyourheadlike
adarkcloud?
TTP

43. IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images

46. FastFoodAdsvsReality!
Source: http://sourcefed.com/fast-food-ads-vs-reality/

47. Haveyou…
orsomeoneyouknow…ever…
Manipulatedapostto
makeitappear
“better”thanreality?
ALL

48. What’stheeffectof
thiskindof
manipulation
?
ALL

49. IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality

50. “…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown

51. There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie

52. Istheresomeoneinyour
feedwhohasthe
“perfectsocialmedialife”
?
TTP

53. Howdoesthiseffectyou
?
TTP

54. masks
adance
outfits

55. games
playing

56. “…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown

57. “I'vegottokeepup.”
-Annie
@paulgordonbrown

58. Doyoudo“thedance”
?
ALL

59. Doyouplay“agame”
?
ALL

60. Howdoesthiseffectyou
?
TTP

61. IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images

62. “Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan

63. Hassocialmedia
comparisonever
madeyoufeelsad
?
ALL

64. “Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown

65. Doyou?
II

66. Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown

67. TIPS

68. Learnabout
managing
yourdigital
reputation.
@paulgordonbrown

69. Chartyourownpath.
Bearolemodel.
@paulgordonbrown

70. vulnerable
be
@paulgordonbrown

71. making
mistakes
isbetter
than
faking
perfections

72. FallForward.
Youmight
“stepinit.”

73. Dedifferent.

74. Getonline
withasenseofhumor.

75. It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.

76. Whatwould
youadd?

77. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com