2. All about us
We don’t like those ‘generic credentials’
documents. So we’ll keep this brief enough,
we hope, to give you some insight into
Switch, the business, its personality and most
importantly our ability to deliver compelling
communications.
Once this is out of the way, when we meet we
can then make the conversation about you
and your needs. So here goes...
We are Switch, a networked agency. That
means we use a network of seasoned PR,
marketing, brand, event and digital
specialists working in clever, flexible and
agile ways to make the most of your time and
money. We guarantee no waste, no fluff and
no sleepwalking.
3. The Switch difference
Normal PR agencies are regimented places.
The people actually doing the work on your
account are the juniors while the directors
spend their time in high-level strategy
meetings. Well, we’re not like that.
At Switch, we operate as a network rather
than a hierarchical organisation. That sounds
rather loose doesn’t it? Well it is, and that’s a
good thing. A network is strong but flexible;
it can be reconfigured; it’s connected. That’s
what we’re hoping to offer you: a connected,
network of specialists who can address your
marketing needs…
And even though we’re flexible, fast-moving
and dynamic, great client service is still non
negotiable. We believe in thorough planning
and reporting as much as any other agency.
4. How it all comes together.
1
The Switch
Way
2 3 4
1. Consult 2. Create 3. Communicate 4. Measure
Messaging, Press Press outreach, Outcomes and not
industry and collateral, web word of mouth, just outputs. We set
market content, case events, new KPIs, using Switch
research, studies, video, channels, tools including
training, crisis direct mail, community Apollo tracking,
planning, SEO thought building and media league tables,
and social leadership, ongoing satisfaction surveys
media social media engagement and more
assessments programme
5. We really, genuinely are specialists..
Switch is now in its fourth year. It’s successfully
pioneered and evolved what’s become the
accepted standard for integrated agency
communications.
From a hand-picked Switch team of highly
experienced communications professionals, we
aim to underline the value of an agile and
flexible model.
We have relevant and significant experience
across all key industry sectors, both consumer
and trade, and will quickly ‘bed in’.
We’ll constantly focus on practical delivery
while challenging you with new approaches and
ideas.
6. Some of our partners.
We use an established network of trusted and accredited partners who help Switch deliver
fully flexible client communications. All partners listed are silver -level partners and have a
track-record of greater than two years working with Switch.
CredComms– Karoshikula–
inspiring content using visual communications
MediaHub, a video including event collateral,
serving platform branding, print, web design
and illustration
iSolve– business- DMLS –
focused email online marketing
marketing specialists, including email
development and data sources
delivery
8. Innovate! Europe
Early stage tech
The DEMO conference is a US legend, helping
launch technology products such as Adobe Acrobat,
Sun’s Java, WebEx and TiVo. Guidewire Group was
looking to launch a similar platform in Europe.
Switch and Guidewire Group formed a trans-
Atlantic working group to create a blend of
workshops and networking for established and
emerging technology names.
Having got off to a successful start in 2005,
Innovate! Europe is now in its fifth year, and has
advised hundreds of Europe’s most promising early
stage technology start-ups. Switch Communications
continues to support the event with the
participation of 25 top technology partners.
9. Nabaztag
Consumer product placement
Who doesn’t like talking rabbits? What about talking
rabbits that can update you on the weather? Nabaztag is,
quite simply, a WiFi rabbit.
It is developed by French company Violet and billed as
the first object to cross over between the digital world of
the internet and the dumb, physical, unconnected world
occupied by humans.
The key, beyond explaining how the product worked, was
to ensure that the most savvy media and influencers were
exposed to it. We needed people to start talking about
the product in their own way within their own network.
The rabbit was a huge hit for those who understood it. It
was reviewed and covered by all the key UK gadget
media, generating 80+ reviews in some 65 titles.
Similarly it found its way on to TV shows such as the
BBC’s Something for the Weekend.
10. Jeanie Media
OK! Magazine
Jeanie Media offered OK! Magazine something truly
original – an iPhone app that gave its readers the
ability to tag and track celebrities. The story for
Jeanie wasn’t so much the OK! initiative, but the
unique technology that made it work.
Our job was to help Jeanie demonstrate its
achievement to the vertical press read by its
customers. A handpicked team carried out a
sustained media relations campaign targeting
mobile trade, marketing and media industry press.
Prior to launch we secured six pre-briefings under
embargo and four more on and after the launch
date. In total we achieved 30+ positive news articles
for the launch, which delivered a 65% increase in
web traffic to Jeanie Media’s site.
11. Lonely Planet
Consumer product launch
We were asked to promote the launch of Lonely
Planet’s new Australia edition to the core audience
of seasoned travellers, emphasising quality content.
We negotiated the participation of two influential
partners to help reach the target audience: the
Guardian newspaper and photo printer
manufacturer HP. The mechanic was a competition,
held in the Guardian, to find iconic images of
Australia, focusing on Lonely Planet’s long history
of quality photography. The best entry would then
win the place on the front cover of Lonely Planet’s
guide to Australia.
More than 500 people entered the competition,
many submitting several images. The preamble and
competition winners were all featured in The
Guardian Travel section in print and online.
12. Mobile Data Association
The voice of the mobile industry
The MDA is a not-for-profit representing mobile data-
centric business. It includes some of the top names from
across the entire industry.
We helped the MDA publicise a couple of major
initiatives, including the mobile wallet scheme Pay For It
and a piece of research into public sector use, as well as
helping to take mobile data issues into mainstream
national and broadcast press.
In a period of 12 months we managed to secure over 453
pieces of coverage, achieving an average of 104 per
quarter and 34 per month. Additionally we secured 26
opinion articles in 12 months, helping ten MDA members
become recognised spokespeople.
13. Tanla Mobile
Anuj Khanna, Marketing Director
“I hired Switch in 2007 for Tanla Mobile. I have
worked with Paul on highly successful campaigns
for the Mobile Data Association that were regularly
covered positively by national newspapers and TV
stations.
Most PR agencies in the market limit their
commitment to trade press coverage at
astonishingly high retainer fees, whereas SWITCH
goes the extra mile in helping to get global press
coverage beyond the low hanging fruit.”