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A snapshot
All about us
We don’t like those ‘generic credentials’
documents. So we’ll keep this brief enough,
we hope, to give you some insight into
Switch, the business, its personality and most
importantly our ability to deliver compelling
communications.

Once this is out of the way, when we meet we
can then make the conversation about you
and your needs. So here goes...

We are Switch, a networked agency. That
means we use a network of seasoned PR,
marketing, brand, event and digital
specialists working in clever, flexible and
agile ways to make the most of your time and
money. We guarantee no waste, no fluff and
no sleepwalking.
The Switch difference
Normal PR agencies are regimented places.
The people actually doing the work on your
account are the juniors while the directors
spend their time in high-level strategy
meetings. Well, we’re not like that.

At Switch, we operate as a network rather
than a hierarchical organisation. That sounds
rather loose doesn’t it? Well it is, and that’s a
good thing. A network is strong but flexible;
it can be reconfigured; it’s connected. That’s
what we’re hoping to offer you: a connected,
network of specialists who can address your
marketing needs…

And even though we’re flexible, fast-moving
and dynamic, great client service is still non
negotiable. We believe in thorough planning
and reporting as much as any other agency.
How it all comes together.


     1
The Switch
   Way
                       2                  3             4
 1. Consult         2. Create         3. Communicate    4. Measure

 Messaging,         Press             Press outreach,   Outcomes and not
 industry and       collateral, web   word of mouth,    just outputs. We set
 market             content, case     events, new       KPIs, using Switch
 research,          studies, video,   channels,         tools including
 training, crisis   direct mail,      community         Apollo tracking,
 planning, SEO      thought           building and      media league tables,
 and social         leadership,       ongoing           satisfaction surveys
 media              social media      engagement        and more
 assessments        programme
We really, genuinely are specialists..

Switch is now in its fourth year. It’s successfully
pioneered and evolved what’s become the
accepted standard for integrated agency
communications.

From a hand-picked Switch team of highly
experienced communications professionals, we
aim to underline the value of an agile and
flexible model.

We have relevant and significant experience
across all key industry sectors, both consumer
and trade, and will quickly ‘bed in’.

We’ll constantly focus on practical delivery
while challenging you with new approaches and
ideas.
Some of our partners.
We use an established network of trusted and accredited partners who help Switch deliver
fully flexible client communications. All partners listed are silver -level partners and have a
track-record of greater than two years working with Switch.



                     CredComms–                              Karoshikula–
                     inspiring content using                 visual communications
                     MediaHub, a video                       including event collateral,
                     serving platform                        branding, print, web design
                                                             and illustration




                     iSolve– business-                       DMLS –
                     focused email                           online marketing
                     marketing                               specialists, including email
                     development and                         data sources
                     delivery
[Some of] Our work
Innovate! Europe
Early stage tech
The DEMO conference is a US legend, helping
launch technology products such as Adobe Acrobat,
Sun’s Java, WebEx and TiVo. Guidewire Group was
looking to launch a similar platform in Europe.

Switch and Guidewire Group formed a trans-
Atlantic working group to create a blend of
workshops and networking for established and
emerging technology names.

Having got off to a successful start in 2005,
Innovate! Europe is now in its fifth year, and has
advised hundreds of Europe’s most promising early
stage technology start-ups. Switch Communications
continues to support the event with the
participation of 25 top technology partners.
Nabaztag
Consumer product placement
Who doesn’t like talking rabbits? What about talking
rabbits that can update you on the weather? Nabaztag is,
quite simply, a WiFi rabbit.

It is developed by French company Violet and billed as
the first object to cross over between the digital world of
the internet and the dumb, physical, unconnected world
occupied by humans.

The key, beyond explaining how the product worked, was
to ensure that the most savvy media and influencers were
exposed to it. We needed people to start talking about
the product in their own way within their own network.

The rabbit was a huge hit for those who understood it. It
was reviewed and covered by all the key UK gadget
media, generating 80+ reviews in some 65 titles.
Similarly it found its way on to TV shows such as the
BBC’s Something for the Weekend.
Jeanie Media
OK! Magazine
Jeanie Media offered OK! Magazine something truly
original – an iPhone app that gave its readers the
ability to tag and track celebrities. The story for
Jeanie wasn’t so much the OK! initiative, but the
unique technology that made it work.

Our job was to help Jeanie demonstrate its
achievement to the vertical press read by its
customers. A handpicked team carried out a
sustained media relations campaign targeting
mobile trade, marketing and media industry press.

Prior to launch we secured six pre-briefings under
embargo and four more on and after the launch
date. In total we achieved 30+ positive news articles
for the launch, which delivered a 65% increase in
web traffic to Jeanie Media’s site.
Lonely Planet
Consumer product launch
We were asked to promote the launch of Lonely
Planet’s new Australia edition to the core audience
of seasoned travellers, emphasising quality content.

We negotiated the participation of two influential
partners to help reach the target audience: the
Guardian newspaper and photo printer
manufacturer HP. The mechanic was a competition,
held in the Guardian, to find iconic images of
Australia, focusing on Lonely Planet’s long history
of quality photography. The best entry would then
win the place on the front cover of Lonely Planet’s
guide to Australia.

More than 500 people entered the competition,
many submitting several images. The preamble and
competition winners were all featured in The
Guardian Travel section in print and online.
Mobile Data Association
The voice of the mobile industry
The MDA is a not-for-profit representing mobile data-
centric business. It includes some of the top names from
across the entire industry.


We helped the MDA publicise a couple of major
initiatives, including the mobile wallet scheme Pay For It
and a piece of research into public sector use, as well as
helping to take mobile data issues into mainstream
national and broadcast press.


In a period of 12 months we managed to secure over 453
pieces of coverage, achieving an average of 104 per
quarter and 34 per month. Additionally we secured 26
opinion articles in 12 months, helping ten MDA members
become recognised spokespeople.
Tanla Mobile
Anuj Khanna, Marketing Director
“I hired Switch in 2007 for Tanla Mobile. I have
worked with Paul on highly successful campaigns
for the Mobile Data Association that were regularly
covered positively by national newspapers and TV
stations.

Most PR agencies in the market limit their
commitment to trade press coverage at
astonishingly high retainer fees, whereas SWITCH
goes the extra mile in helping to get global press
coverage beyond the low hanging fruit.”
Thank you.
If you want more, try here:
www.switchcoms.com

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Switch Communications

  • 2. All about us We don’t like those ‘generic credentials’ documents. So we’ll keep this brief enough, we hope, to give you some insight into Switch, the business, its personality and most importantly our ability to deliver compelling communications. Once this is out of the way, when we meet we can then make the conversation about you and your needs. So here goes... We are Switch, a networked agency. That means we use a network of seasoned PR, marketing, brand, event and digital specialists working in clever, flexible and agile ways to make the most of your time and money. We guarantee no waste, no fluff and no sleepwalking.
  • 3. The Switch difference Normal PR agencies are regimented places. The people actually doing the work on your account are the juniors while the directors spend their time in high-level strategy meetings. Well, we’re not like that. At Switch, we operate as a network rather than a hierarchical organisation. That sounds rather loose doesn’t it? Well it is, and that’s a good thing. A network is strong but flexible; it can be reconfigured; it’s connected. That’s what we’re hoping to offer you: a connected, network of specialists who can address your marketing needs… And even though we’re flexible, fast-moving and dynamic, great client service is still non negotiable. We believe in thorough planning and reporting as much as any other agency.
  • 4. How it all comes together. 1 The Switch Way 2 3 4 1. Consult 2. Create 3. Communicate 4. Measure Messaging, Press Press outreach, Outcomes and not industry and collateral, web word of mouth, just outputs. We set market content, case events, new KPIs, using Switch research, studies, video, channels, tools including training, crisis direct mail, community Apollo tracking, planning, SEO thought building and media league tables, and social leadership, ongoing satisfaction surveys media social media engagement and more assessments programme
  • 5. We really, genuinely are specialists.. Switch is now in its fourth year. It’s successfully pioneered and evolved what’s become the accepted standard for integrated agency communications. From a hand-picked Switch team of highly experienced communications professionals, we aim to underline the value of an agile and flexible model. We have relevant and significant experience across all key industry sectors, both consumer and trade, and will quickly ‘bed in’. We’ll constantly focus on practical delivery while challenging you with new approaches and ideas.
  • 6. Some of our partners. We use an established network of trusted and accredited partners who help Switch deliver fully flexible client communications. All partners listed are silver -level partners and have a track-record of greater than two years working with Switch. CredComms– Karoshikula– inspiring content using visual communications MediaHub, a video including event collateral, serving platform branding, print, web design and illustration iSolve– business- DMLS – focused email online marketing marketing specialists, including email development and data sources delivery
  • 8. Innovate! Europe Early stage tech The DEMO conference is a US legend, helping launch technology products such as Adobe Acrobat, Sun’s Java, WebEx and TiVo. Guidewire Group was looking to launch a similar platform in Europe. Switch and Guidewire Group formed a trans- Atlantic working group to create a blend of workshops and networking for established and emerging technology names. Having got off to a successful start in 2005, Innovate! Europe is now in its fifth year, and has advised hundreds of Europe’s most promising early stage technology start-ups. Switch Communications continues to support the event with the participation of 25 top technology partners.
  • 9. Nabaztag Consumer product placement Who doesn’t like talking rabbits? What about talking rabbits that can update you on the weather? Nabaztag is, quite simply, a WiFi rabbit. It is developed by French company Violet and billed as the first object to cross over between the digital world of the internet and the dumb, physical, unconnected world occupied by humans. The key, beyond explaining how the product worked, was to ensure that the most savvy media and influencers were exposed to it. We needed people to start talking about the product in their own way within their own network. The rabbit was a huge hit for those who understood it. It was reviewed and covered by all the key UK gadget media, generating 80+ reviews in some 65 titles. Similarly it found its way on to TV shows such as the BBC’s Something for the Weekend.
  • 10. Jeanie Media OK! Magazine Jeanie Media offered OK! Magazine something truly original – an iPhone app that gave its readers the ability to tag and track celebrities. The story for Jeanie wasn’t so much the OK! initiative, but the unique technology that made it work. Our job was to help Jeanie demonstrate its achievement to the vertical press read by its customers. A handpicked team carried out a sustained media relations campaign targeting mobile trade, marketing and media industry press. Prior to launch we secured six pre-briefings under embargo and four more on and after the launch date. In total we achieved 30+ positive news articles for the launch, which delivered a 65% increase in web traffic to Jeanie Media’s site.
  • 11. Lonely Planet Consumer product launch We were asked to promote the launch of Lonely Planet’s new Australia edition to the core audience of seasoned travellers, emphasising quality content. We negotiated the participation of two influential partners to help reach the target audience: the Guardian newspaper and photo printer manufacturer HP. The mechanic was a competition, held in the Guardian, to find iconic images of Australia, focusing on Lonely Planet’s long history of quality photography. The best entry would then win the place on the front cover of Lonely Planet’s guide to Australia. More than 500 people entered the competition, many submitting several images. The preamble and competition winners were all featured in The Guardian Travel section in print and online.
  • 12. Mobile Data Association The voice of the mobile industry The MDA is a not-for-profit representing mobile data- centric business. It includes some of the top names from across the entire industry. We helped the MDA publicise a couple of major initiatives, including the mobile wallet scheme Pay For It and a piece of research into public sector use, as well as helping to take mobile data issues into mainstream national and broadcast press. In a period of 12 months we managed to secure over 453 pieces of coverage, achieving an average of 104 per quarter and 34 per month. Additionally we secured 26 opinion articles in 12 months, helping ten MDA members become recognised spokespeople.
  • 13. Tanla Mobile Anuj Khanna, Marketing Director “I hired Switch in 2007 for Tanla Mobile. I have worked with Paul on highly successful campaigns for the Mobile Data Association that were regularly covered positively by national newspapers and TV stations. Most PR agencies in the market limit their commitment to trade press coverage at astonishingly high retainer fees, whereas SWITCH goes the extra mile in helping to get global press coverage beyond the low hanging fruit.”
  • 14. Thank you. If you want more, try here: www.switchcoms.com