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Cut Your Advertising With Content Marketing

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Cut Your Advertising With Content Marketing

  1. 1. With Paul Barron
  2. 2. 2
  3. 3. 3 Create your own affiliate program in minutes. 0% transaction fees. Reward, track & incentivize the affiliates you choose. Advanced social media sharing, so your affiliates can share the love..
  4. 4. Cut Your Advertising With Content Marketing
  5. 5. 5
  6. 6. 6 Source impactbnd.com
  7. 7. 7 B2B Content Marketing Budgets 0 0.125 0.25 0.375 0.5 2018 2019 2020 43% 26% 19% Percent of Budget
  8. 8. 8 B2B Content Marketing Vehicles 0 0.125 0.25 0.375 0.5 2018 2019 2020 2% 5% 33% 30% 33% 21% 32% 41% 13% 9% 3% 16% 14% 8% 13%13% 10% Research Video Podcast Editorial Education Other Source foodablelabs.com
  9. 9. If Your Looking For Strategy, Execution and Results make sure and visit paulbarrongroup.com We will be right back!
  10. 10. Cut Your Advertising With Content Marketing
  11. 11. 11 Breakthrough Content Marketing Strategies •Transparency & Personal •Consistency & Omni Media •Guide the experience For more Information email paul@pbg2.com
  12. 12. 12 Transparency & Personal •Share more information on a natural and transparent approach 1
  13. 13. 13 Transparency & Personal •Provide real tips and education •Don’t worry about giving away too much information •Over share before the ask!
  14. 14. 14 Consistent & Omni Media •Be as consistent as you can to build an audience •Always utilize the previous content when you can as reference •Omni Media 2
  15. 15. 15 Consistency Drives Engagement Content Marketing drive the awareness factor - providing you are personal and providing real value Interest starts with consistency - one and done will never create the desire you need to move to action. This is where you double down on content delivery - with retargeting or focused and personal content Congrats you have done it - you have a new customer and you have set the tone for improvement with each customer with even more personalized content Sift out the tire kickers and drive them to a landing page Create more interest with even more content that connects them to taking the next step Desire simple means you have to close the deal Deal closed - you need to add value here
  16. 16. 16 Guide The Experience 3
  17. 17. 17 Guide The Experience 3Personalized Retargeting
  18. 18. If Your Looking For Strategy, Execution and Results make sure and visit paulbarrongroup.com
  19. 19. 19 labs@foodabletv.com Breakthrough Product Feature Best Solutions For Content Marketing
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