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Measuring your  online effectiveness (or never mind the bandwidth, feel the quality) Paul Henderson ruralnet|uk & RNUK Ltd [email_address]
Measuring stuff ,[object Object],[object Object],[object Object],[object Object]
5 Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your dashboard 3 Key metrics + Unique visitors
Sources - keywords
Visitors - location
Techy details – influences design
Trends not raw ‘hits’
Any reports can be: ,[object Object],[object Object],[object Object]
Experts Online sources November 2007 March 2008
Actions: Making changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experts Online – Register an interest Before After
Before After
Before After
Compare trends
xPRESS email vs web
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Measuring your online effectiveness