3. Introduction to mobile Success Stories
banking Mobile application
What is mobile banking? clients
Technology behind mobile Advantages of mobile
banking banking
Mobile banking business The mobile
models environment
Mobile banking services Risk & challenges of
Challenges for mobile mobile banking
banking solutions Conclusion
4. INRODUCTION
• Internet Banking helped to give the customer's anytime
access to their banks.
• Customer's could check out their account details, get
their bank statements,
• Perform transactions like transferring money to other
accounts and pay their bills
• Sitting in the comfort of their homes and offices.
• Mobile usage has seen an explosive growth in most of
the Asian economies like
• India, China and Korea
5. MEANING
• Mobile banking: Is also known as M-
Banking, SMS Banking etc.
• Is a term used for performing balance
checks, account transactions, payments
etc. via a mobile device such as a mobile
phone or Personal Digital Assistant (PDA).
• Mobile banking is most often performed
via SMS or the Mobile Internet but can
also use special programs, called clients,
downloaded to the mobile device.
6. Types of Technologies Behind Mobile
Banking
• IVR (Interactive Voice Response)
• SMS (Short Messaging Service)
• WAP (Wireless Access Protocol)
• Standalone Mobile Application Clients
7. IVR – Interactive Voice WAP – Wireless Access
Response Protocol
• IVR or Interactive Voice • WAP uses a concept similar to
Response service operates that used in Internet banking.
through pre-specified numbers Banks maintain WAP sites
that banks advertise to their which customer's access using
customers. Customer's make a a WAP compatible browser on
call at the IVR number and are their mobile phones. WAP
usually greeted by a stored sites offer the familiar form
electronic message followed based interface and can also
by a menu of different options. implement security quite
effectively.
8. Mobile Banking Business Models
A wide spectrum of Mobile/branchless banking models is evolving.
These models differ primarily on the question that who will establish
the relationship (account opening, deposit taking, lending etc.) with
the end customer, the Bank or the Non-Bank/Telecommunication
Company (Telco). Models of branchless banking can be classified
into three broad categories –Bank Focused, Bank-Led and Non Bank-Led.
9. Models of branchless banking can be classified
into three broad categories
Bank Focused
Bank-Led
Non Bank-Led
10. Bank-focused model Bank-led model
• The bank-focused model • The bank-led model
emerges when a traditional offers a distinct
bank uses non-traditional low
cost delivery channels to
alternative to
provide banking services to its conventional branch-
existing customers. Examples based banking in that
range from use of automatic customer conducts
teller machines (ATMs) to financial transactions at a
internet banking or mobile
phone banking to provide
whole range of retail
certain limited banking employees.
services to banks’ customers.
11. Non Bank-led model
• The non-bank-led model
is where a bank does not
come into the picture
(except possibly as a
safe-keeper of surplus
funds) and the non-bank
(e.g. Telco) performs all
the functions.
