1. A sustainable brand
is a sustainable brand
What Next for Brand?
Saïd Business School, Oxford
5 April 2011
Patrin Watanatada
sustainability.com London | Washington | New York | San Francisco | New Delhi
6. Who is SustainAbility?
A think tank and strategy consultancy
working to inspire transformative business
leadership on the sustainability agenda.
Founded in London, 1987.
London Washington New York San Francisco New Delhi
29. What causes us to change?
Values (not incentives).
What your friends (and enemies) are up to.
Stories (not data).
An easy choice (or no choice at all).
47. A few questions to ask of your brand
What’s the value you’re delivering?
What long-term challenges lie ahead?
Is there an opportunity to create a connection?
What’s your biggest asset?
48. Thank you
Patrin Watanatada
watanatada@sustainability.com
www.sustainability.com
twitter @SustAbility