The document discusses how technical experts can build a website sitemap. It shows examples of how different topics, terms, and subtopics could be organized into a complex silo structure. For instance, it provides an example of how a product "A" page could have many subpages covering how-to guides, pricing, warranties, and comparisons to other products. It also discusses how the same approach could be used to map out topics like SEO, content marketing, and editorial calendars. The overall message is that technical specialists can generate a very thorough sitemap by mapping out topics, questions, related terms, and semantics in depth.
8. #SMX #12A @PatrickStox
Search Term
Keyword Relevance + Term Frequency from Top 50 Pages
Co-occurrence Co-occurrence Co-occurrence
Part 1 Of 2
9. #SMX #12A @PatrickStox
Search Term
Keyword Relevance + Term Frequency from Top 50 Pages
Co-occurrence Co-occurrence Co-occurrence
Keyword Relevance +
Term Frequency from Top 50 Pages
Keyword Relevance +
Term Frequency from Top 50 Pages
Keyword Relevance +
Term Frequency from Top 50 Pages
Part 1 Of 2
20. #SMX #12A @PatrickStox
Product A How To
(170)
Warranty
(90)
VS
(40)
Pricing
(70)
Product A
VS Competitor 1 (20)
Product A
VS Competitor 2 (20)
Product A
VS Competitor 3 (0)
Product A
Price (10)
Product A
Cost (20)
Cost of Product A (40)
How To Use Product A (100)
How To Use Product A To
Do XZY (20)
How To Do ABC in
Product A (50)
Product A Warranty (50)
Product A Lifetime
Warranty (20)
Does Product A Have A
Warranty? (10)
How Long Is Product A’s
Warranty? (10)
21. #SMX #12A @PatrickStox
SEO >
Content Marketing >
Content Strategy >
Editorial Calendar >
How To Create An Editorial Calendar
A Real Example
24. #SMX #12A @PatrickStox
Watch Out For Trash
And Terms Already Used!
SEO Part 1 Keyword Relevance relevance text
0.964978 SEO consulting services
0.943662 link building
0.919708 search engine optimization
0.803406 on-page optimization
0.799355 search marketing
0.772697 SEO strategy development
0.768355 development team
0.73965 link development strategy
0.692796 common sense strategy
0.692516
engine optimization
services
0.683752 search marketing success
0.675992 search marketing industry
0.674002 Link building audit
25. #SMX #12A @PatrickStox
SEO Part 1 Term Frequency
Keyword Occurrences
# of
Sites 2 Keyword Phrase Occurrences
# of
Sites 3 Keyword Phrase Occurrences
# of
Sites
seo 1893 46 search engine 489 40 search engine optimization 157 28
search 1487 44 search engines 275 30 search engine rankings 17 12
content 1001 40 engine optimization 158 28 major search engines 13 8
site 750 40 social media 253 27 terms of service 11 8
engine 496 40 link building 99 22 search engines google 8 8
marketing 905 37 content marketing 141 19 social media marketing 21 7
google 1429 36 online marketing 69 15 search engine marketing 15 7
contact 91 36 google search 58 12 search engines work 7 7
website 614 35 search marketing 38 12 search engine optimisation 16 6
web 474 34 organic search 21 12 piece of content 13 6