Beyonce is not only an artist & entertainer, she is also a strategist. Through analyzing business models in the music industry like iTunes, record company, piracy, spotify, artists we show how Beyonce re-introduced the business model of the classic album. A classic. Beyonce rocks.
Marel Q1 2024 Investor Presentation from May 8, 2024
How Beyonce Disrupts The Music Industry
1. How Beyoncé
disrupts the Music
Industry
Insights in how Beyoncé disrupts the Music
Industry by introducing a traditional business
model in a new fashion.
Amsterdam, January 2014
12. A DYNAMIC MARKET
A GLOBAL INDUSTRY
CHARACTERIZED BY
MANY PLAYERS AND
FIERCE COMPETITION
13. A PRODUCT OR SERVICE
WITH A MASS MARKET
POTENTIAL
14. THE ROLE OF MUSIC IN PEOPLE’S LIVES
“Music is something most people
love, that no one dislikes and that
touches everyone throughout their
lives”
BrandAmp)study,)Millward)Brown,)2007)
55. THE RECORD COMPANY
DISTRIBUTION
CHANNELS
MARKETING AND
PROMOTION
MANUFACTURERS
DETECTING AND
BUILDING TALENT
HITS AND
WANNABE HITS
PORTFOLIO OF STAR
ARTISTS
MASS
MARKET
RETAILERS
TV
COPYRIGHT
CONTENT
RADIO
DIGITAL
MARKETING
AND
PROMOTION
SUBSIDIZING
UNSUCCESFUL
ARTISTS
ROYALTIES
HUGE SALE
FROM FEW
ARTISTS
TOURS AND
CONCERTS
MERCHAND
ISING
56. IN COSTS YOU MISSED:
‘OVERPAID EXECUTIVES’…’
MICHAEL SMELLIE, FORMER COO SONY MUSIC
81. THE ITUNES MODEL
RECORD LABELS
HARDWARE/
SOFTWARE DESIGN
OEM
MARKETING & SALES
SUPPLY CHAIN
MANAGEMENT
ITUNES SOFTWARE
SEAMLESS
MUSIC
EXPERIENCE
AND COOL
DESIGN
(MUSIC AND SOFTWARE)
IPOD HARDWARE
APPLE STORE
APPLE BRAND
APPLE.COM
DESIGNERS
SUBSIDIZING
UNSUCCESFUL
ARTISTS
ITUNES STORE
RETAIL STORE
CONTENT &
AGREEMENTS
MARKETING
AND
PROMOTION
MASS
MARKET
ROYALTIES
HUGE SALE
FROM FEW
ARTISTS
TOURS AND
CONCERTS
MERCHAND
ISING
90. THE SPOTIFY MODEL
DISTRIBUTION
CHANNELS
MARKETING AND
PROMOTION
MANUFACTURERS
DETECTING AND
BUILDING TALENT
AUTOMATED ONLINE
ADVERTISING
3RD PARTIES API
ADVERTISERS
COMMUNITIES
PORTFOLIO OF STAR
ARTISTS
COPYRIGHT
CONTENT
MARKETING
AND
PROMOTION
SUBSIDIZING
UNSUCCESFUL
ARTISTS
ACCESS TO MUSIC VIA
DOWNLOADING AND
STREAMING
ROYALTIES
ADVERTISING
INTERNET + MOBILE
GLOBAL
MUSIC FANS
INTERNET + PC
FREE
SUBSCRIPTION
102. THE ARTIST MODEL
MUSICIANS
SONGWRITING
SONGWRITERS
SINGING &
PERFORMING
PRODUCERS
PROMOTION
CD PRODUCTION
MUSIC, VIDEOS,
CONCERTS
MUSIC
FANS
ARTWORK & STUDIO
MANAGEMENT
TECH & TOUR TEAM
RADIO & TV
BRAND HIND
ONLINE PLATFORMS
MUSIC ARCHIVE
BAND
HIND.COM
BRAND EXPERIENCE
EVENTS
INVESTMENTS
SALARIES
IT, WEBSITE,
TRAVEL ETC.
CONCERTS
MUSIC SALES
MERCHAND
ISING
140. WARNING!
WE WORK ON GLOBAL BUSINESS MODEL CASE STUDIES FOR OUR TRAINING COURSES AND STRATEGY
WORK. IN THE COMING YEAR WE WILL CONTINUE TO PUBLISH ON THE MUSIC INDUSTRY ESPECIALLY IN THE
ELECTRONIC DANCE MUSIC PROJECT ‘OPEN HOUSE’ IN COOPERATION WITH ID&T AND VARIOUS DJ’S.