In this presentation, I discuss some definitions of exceptional user experience and the real-world implications of purposefully diluting user experience for businesses, their customers, and the design agencies who serve them.

1. July 25, 2014Presented by: Patrick Vinson
Can Good UX Be Too Good?

2. What is Good UX?

3. Good UX does its job
What is Good UX?

4. Good UX does its job
It works in harmony with business and
customer expectations
What is Good UX?

5. Good UX does its job
It works in harmony with business and
customer expectations
It’s considerate of users
What is Good UX?

6. But more than that...
What is Good UX?

7. Good UX can be beautiful
What is Good UX?

8. Good UX can be beautiful
It can be innovative
What is Good UX?

9. Good UX can be beautiful
It can be innovative
It can be delightful and inspiring
What is Good UX?

10. Good UX can be beautiful
It can be innovative
It can be delightful and inspiring
It can establish a connection with the
user that goes deeper than requirement
What is Good UX?

11. So can Good UX be too good?

12. Well, arguably, yes it can
So can Good UX be too good?

13. Non Profit Organizations
So can Good UX be too good?

14. Non Profit Organizations
Conservative Image Businesses
So can Good UX be too good?

15. So what are the implications?

16. Businesses adopt trend-following UX
So what are the implications?

17. Businesses adopt trend-following UX
“Nobody ever got fired for buying
Windows”
So what are the implications?

18. Businesses adopt trend-following UX
“Nobody ever got fired for buying
Windows”
A pain avoidance mindset
So what are the implications?

19. Trend-following is not innovation
So what are the implications?

20. Trend-following is not innovation
It’s safe and therefore expected
So what are the implications?

21. Trend-following is not innovation
It’s safe and therefore expected
It’s boring your user base
So what are the implications?

22. Trend-following is not innovation
It’s safe and therefore expected
It’s boring your user base
It’s limiting your potential
So what are the implications?

23. Innovation is being out front
So what are the implications?

24. Innovation is being out front
It’s breaking some rules
So what are the implications?

25. Innovation is being out front
It’s breaking some rules
It’s raising the bar
So what are the implications?

26. So can Good UX be too good?

27. Well, no...
So can Good UX be too good?

28. Well, no...
HELL NO!
So can Good UX be too good?

29. Businesses, customers, and the
designers who serve them can and
should demand more
Good UX can’t be too good!

30. There are a lot of great examples
out there
Good UX can’t be too good!

31. There are a lot of great examples
out there
Use the power of beauty
Good UX can’t be too good!

32. There are a lot of great examples
out there
Use the power of beauty
Use the power of delight
Good UX can’t be too good!

33. There are a lot of great examples
out there
Use the power of beauty
Use the power of delight
Use the power of storytelling
Good UX can’t be too good!

34. Abandon the pain avoidance mindset
Good UX can’t be too good!

35. Abandon the pain avoidance mindset
“Pain is weakness leaving your body”
Good UX can’t be too good!

36. Abandon the pain avoidance mindset
“Pain is weakness leaving your body”
Embrace the horror, baby!
Good UX can’t be too good!

37. Work for a way to have it all
Good UX can’t be too good!

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