Emergency Management in the age of social convergence
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Conference on social media use in emergency management given at the Social Media in Government Conference on Oct. 3, 2011 for the Conference Board of Canada.
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Emergency Management in the age of social convergence
- 2. Progress: went from why to how … It’s not just about social media (Twitter or Facebook) … tools not a strategy … Focus instead on what they allow: instantaneous sharing of info, perceptions, opinions … about the incident … about your response. Remember MySpace ???
- 3. Remember … It’s not your emergency! … it’s the public’s … People no longer just want to be victims or witnesses … they participate … are you ready?
- 4. The era of official agencies simply “ pushing ” out info is over! To be relevant, organizations also need to “ pull ” data in.
- 13. The social convergence equation MOBILE TECH AND DEVICES SOCIAL NETWORKS CITIZEN PARTICIPATION DATA/PEOPLE MOBILIZATION =
- 19. Integrating social networks in EM A six-step approach Moving from “why use social media” to “how can I use it?”
- 26. Examples of SM use
- 27. Social Media and the Incident Management System Questions? Does the IC need to approve all tweets? Who does the monitoring? What section of the EOC? Or should it be the JIC? Is it a PIO function? ... and many more ...
- 28. Current trends in the use of SM in EM Case studies A look at six very different disasters
- 29. Haiti: tech volunteers to the fore! “ The global response to the January 2010 7.0 magnitude earthquake in Haiti showed how connected individuals are becoming increasingly central to humanitarian emergency response and recovery,” said Turner in the foreword of the study. “ Haitians trapped under rubble used text messaging to send pleas for help. Concerned citizens worldwide engaged in a variety of ways, from sending in donations via SMS, to using shared networks to translate and map requests for assistance,” he added. Ted Turner, Chair, UN Foundation, Report on Haiti for the OCHA
- 30. Boulder/Fourmile Canyon Fire: tactical applications of SM and crisis mapping SM as key EI tool + Twitter and pics combined on maps First responders dispatched based on that data
- 33. Japan: the triple disaster Twitter = only communication tool immediately after the earthquake; however, Twitter helped spread rumors and misinformation, causing people to panic in areas where there was no reason to panic, one solution: have the government itself use Twitter to offer reliable information. Kobe City University Study
- 34. Tornadoes in the US: the SM story Legacy media realize the impact of SM Donations coordination through SM
- 35. Hurricane Irene and SM: a turning point? Extensive use of SM by emergency management agencies, governments and NGOs.
- 36. Remember … It’s not just about social media People want to participate, not just be victims You need to integrate the crowd/cloud data and info into your response
- 37. Patrice's blog: http://crisiscommscp.blogspot.com/ PTSC-Online.ca
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- Prepare message maps on all your hazards … risk-specific communications Ensure you have trained spokespeople exercise key crisis communications components regularly … as part of exercise program crises will happen … are you prepared?