Gehören Sie zu den Ersten, denen das gefällt!
Measuring the return on content marketing is a dicult challenge. A simple view on clicks, as for so many
digital advertising solutions, is not a satisfactory measure when the return on investment in content creation
needs to be far more tangible against brand goals such as purchase intention, brand perception and advocacy.
And as we witness an ongoing evolution of the purchase funnel, where consumers follow less traditional, less
well understood paths to purchase, it’s timely to re-think ‘ROI’ in terms of the ‘Return on Inspiration’ we create
when engaging our customers with brand-created content.