2. DRAFT: To create a space for agriculture specialists and practitioners to access current information and resources on important agricultural and food security related topics and issues.

3. Agreement from core team on Objectives and Stakeholders

4. 1. State objectives of overall program

5. 2. Articulate web objectives:

6. How can/should the website help the overall program meet its objectives?

7. What do you want the website to achieve?

8. Are there sites that are already doing this well?

9. 3. Audience Assessment

10. Who is or will use your site?

11. What is the audience looking for?

12. Is your organization’s view of what this website presents the same as what your site's audience expects?

13. What kind of information are you offering and how should it be organized for your audience?

14. How can users easily find information on your site?

16. Content View

17. What content do we have?

18. Does it work for your goals and users?

19. How can we communicate effectively?

20. What information do we need?

21. Site View and Page View

22. Supports user goals – makes the site usable

23. Makes navigation and search more effective (don’t make me think!)

24. Increases flow and ease of movement on the site

25. Optimizes for search engines

26. Function - site layout and functionality

27. Section breakdown - the way the site is organized into sub-categories

28. make them clear, and customer focused

29. Organize by customer type

30. Linking structures - navigation

31. where am I?

32. how do I get back to where I came from? (breadcrumbs)

33. User View

34. The goal of User-View is to get from point A to point B in the most efficient and easy-to-follow manner possible.

35. Site Map

36. Analytic Implementation

37. Quality Assurance

38. Training

40. Do you feel your current site promotes a favorable user experience? Why or why not?

41. What specific areas of your current site do you feel are successful? Why are they successful?

42. What three things would you change on the site today if you could?

43. What are your primary online business objectives with the site? What are your secondary objectives?

44. Describe a typical site visitor. what do they generally use the web for? Give basic demographics: age, occupation. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

45. What is the primary “action” the site visitor should take when coming to your site (become a member, search for information)?

46. Use a few adjectives to describe how your site visitor should perceive the site. (Examples include fun, forward thinking, innovative, and cutting edge.)

47. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

48. List the URLs of any sites you find compelling. What specifically do you like about these sites?

49. How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search engine terms)?

50. Do you have planned marketing strategy in mind to promote this site ? If so, please describe.

51. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?