This document provides an overview of a proposed startup called Mintbox that offers personalized hygiene products delivered monthly by subscription. It summarizes the following key points: 1) Mintbox will use an online questionnaire to understand customers' personal tastes, habits, and beauty routines in order to send a customized box of hair, skin, and oral care products each month. 2) In addition to the subscription box, Mintbox will operate an online store selling products. Revenue will also come from advertising and affiliate marketing. 3) The business plan projects that Mintbox will break even in mid-2019 and become profitable as the online store and advertising streams are added. Raising €300,000 in funding is being proposed

1. Final Investor Pitch
Jorge Palma | Marina Pascual |Yifan Gu | Chelsey Hood | Archit Garg | William Debost | Pascal Rehder
IE Business School - Entrepreneurship
Professor Sondos
26.03.2015

4. Mass Market
Search Store
KnowYourself
Community
Expertise
We Are All Different

5. Mass Market
Search Store
KnowYourself
Community
Expertise
We Are All Different

7. E-COMMERCE PERSONALIZE

8. CONSUMERS SUPPLIERS
Adventurous
Curious
Busy
Uncommon
Quality
Niche
Natural
THE HYGIENE MARKET

9. THE BOX
Home-Delivered
Month of Supply
Trash-free
Adapted to profile
Products change
29,99€

10. THE PRODUCTS
1. Hair and Body Wash 2. Grooming
3. Skincare 4. Oral Care

11. BRANDS

12. THE PROCESS
1.Visit mintbox.es
www.mintbox.com
2. Questionnaire
3. Create Account
Personal tastes
Hair and skin type
Habits, hobbies (athletic, life-of-the-party?)
Beauty routine
4. Payment

13. THE PROCESS (II)
1.Algorithm: Profile
3. Pack the box
2. Warehouse Stock: Product for every type
4. Delivery outsourced, first week of month
5. Follow-up email

14. ONLINE STORE
mintbox.es
2017
Purchase products
Promotions
Deals for subscribers
Reviews

15. BUSINESS PLAN
Revenues:
1. Subscription box
2. Online Store
Advertisement
Affiliate Marketing
Partnerships

16. BUSINESS PLAN
Costs:
Variable (10%):
Products, Box, Shipping
Fixed (90%):
Salaries (Management, Manual, Developer)
Warehouse Rent
Marketing Campaign
IT Supplies

17. BUSINESS PLAN
KPIs:
Lead Rate, Conversion Rate
Customer Acquisition Cost 3.33€
Churn Rate 20%
Customer Lifetime 5 Months
Customer LifetimeValue 22,91€ (Subscription only)
Average PurchaseValue (Online Store)

18. REACHINGTHE CUSTOMER

19. Largest e-commerce Market
in Southern Europe
Growth Potential
Lower Customer Expectations
(Time)
Interest in Foreign Brands
Gateway to Portugal
WHY SPAIN?
Madrid
Barcelona
Bilbao

20. TARGET CUSTOMER
Spain
Ages between 25 – 45 (14,884,648)
Education level Graduate level +
Professionals | Connected
Income level > Euros 2100 monthly

21. TARGET CUSTOMER
TotalTarget Audience: 2,837,242
(19% of total pop 25-45)
52% Searches pre-purchases online
30% of the target audience already
purchases online
(At least 1 per month)
Popularity andVariety of Products
Reliable websites User friends

22. MARKET ANALYSIS

23. MARKET ANALYSIS

24. MARKET ANALYSIS

25. INDUSTRY ANALYSIS
Customised
Cosmetic
Generic
Hygiene

26. FINANCIAL OUTLOOK
!$251,000!!
!$329,000!!
!$419,570!!
!$540,010!!
!$701,728!!
!$4,201!!
!$88,500!!
!$361,623!!
!$874,802!!
!$1,411,499!!
!$.!!
!$22,125!!
!$90,406!!
!$218,700!!
!$352,875!!
.$246,799!!
.$262,625!!
.$148,353!!
!$116,092!!
!$356,896!!
.$400,000!!
.$200,000!!
!$.!!
!$200,000!!
!$400,000!!
!$600,000!!
!$800,000!!
!$1,000,000!!
!$1,200,000!!
!$1,400,000!!
!$1,600,000!!
1! 2! 3! 4! 5!
Opera4ng!Expenses! Gross!Margin! Taxes! Net!Income!
Break Even Mid 2019

27. FINANCIAL OUTLOOK
!"!€!!
!50,000!€!!
!100,000!€!!
!150,000!€!!
!200,000!€!!
!250,000!€!!
!300,000!€!!
Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4!
2016! 2017! 2018! 2019! 2020!
Profit&Comparison&Subscrip2on&vs&Online&Store&&&Ads&
Profit!!Subscrip<on!Model! Profit!Online!Store!&!Ads!
GoLive Online Store

28. Raising €300.000
50k - 1 year inventory
250k - CapEx & 1 year Operating Expenses
10% Equity

29. Q&A