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2016	 T R E N DS	& 	IN N OVAT ION S
TABLE	OF	CONTENT
1
2
3
4
5
MESSAGING	ENCRYPTION
THE	RISE	AND	FALL	OF	APPLE	SMARTPHONE
BIOMETRIC	AUTHENTICATION
M2M	TRENDS
FACEBOOK	MESSENGER	TRENDS
MESSAGING	ENCRYPTION1
§ Whatsapp has completed implementing
end-to-end	encryption,	a	focus since
2013	triggered by a	global	privacy
storm.
§ The	encryption includes chats,	group
chats,	attachments,	voice notes,	and
voice calls.
§ WhatsApp	users will	also	be able to
confirm the person they are chatting
with is the person by verifying the
authenticity of the encryption session
via	scanning a	QR	code or reading a	
number string.
THE	RISE	AND	FALL	OF	THE	APPLE	- SMARTPHONE2
§ Apple's position as an	unchallenged
leader of the IT	industry is showing
signs of crumbling.	
§ In	the first quarter of 2016,	Android	
smartphones grew significantly in	the
U.S.,	Europe,	and China	as Apple’s iOS	
lost	ground.	
§ Android	has a	marketshare of 84	
percent,	while Samsung	extended its
lead over Apple,	which had its first
double-digit	decline year-on-year,	with
iPhone	sales down	14	percent.
BIOMETRIC	AUTHENTICATION:	PAY- BY-SELFIE3
§ MasterCard	is	rolling	out	its	new	mobile	
payment	verification	services,	pay-by-selfie	
and	pay-by-fingerprint,	this	year	with	hopes	
to	simplify	the	online	shopping	experience.
§ MasterCard's	new	platform,	called	the	
identity	Check	app,	gives	its	cardholders	
the	option	to	pay	with	a	selfie,	as	an	
alternative	to	fingerprint.
§ Late	last	year,	MasterCard	ran	concurrent	
pilots	in	the	Netherlands	and	the	US.	
§ Overall,	93	percent	said	fingerprint	
authentication	was	convenient,	and	71	
percent	rated	facial	recognition	as	
convenient.
FACEBOOK	MESSENGER	TRENDS4
§ Skyscanner has	announced	the	release	of	
a	Facebook	Messenger	bot	to	make	
booking	your	next	vacation	easier
§ Available	globally	it	lets	users	enter	
destinations	and	receive	live	flight	prices,	
though	Skyscanner can	also	recommend	
destinations	if	the	user	isn’t	quite	sure	
where	they	want	to	go.
§ Earlier	this	year	Facebook	and	KLM	
airlines	announced	a	partnership	enabling	
KLM	customers	to	receive	flight	
confirmations,	boarding	cards,	reminders,	
flight	status	updates,	and	customer	
service	directly	through	the	Facebook	
Messenger	app.
5
§ Launched	last	year,	Amazon	Dash	Buttons	
are	simple	devices	that	allow	customers	to	
purchase	products	from	Amazon	easily.	Just	
by	pressing	the	button,	customers	will	
automatically	place	an	order	for	the	item	
associated	with	the	Dash	Button	and	have	
it	delivered	to	their	doorstep.
§ The	device	is	called	the	Amazon	Web	
Services	Internet	of	Things	Button,	will	not	
only	allow	developers	to	customize	the	
device	to	work	with	more	brands	and	
products,	but	also	to	associate	it	with	tasks	
and	services,	including	having	it	start	a	car,	
call	a	friend	or	activate	an	appliance.
M2M	TRENDS
THANK	YOU

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2016 Trends & Innovations