SlideShare ist ein Scribd-Unternehmen logo

Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid

•
•
Sam Parr
Sam Parr

Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid

Business
1 von 10
Downloaden Sie, um offline zu lesen
Why Ohio matters, and other things I learned from Lumoid Aarthi Ramamurthy
Who am I? • Founder, Lumoid • Products at Microsoft, Netflix Aarthi Ramamurthy @aarthir http://aarthir.com
What does Lumoid do? Lumoid is a try before you buy service for gadgets • Public launch Dec 2013, YC - summer ’13
5 Things I’ve Learned • Things that don’t scale • Get the basics right • Happy customers = free marketing • Stand on the shoulders of giants • What’s the deal with Ohio? Disclaimer - not everything here is applicable to you
Doing things that don’t scale • How did we get users without a marketing budget? !• Community colleges • Photo walks • Influencers • Workshops !
Getting the basics right • Measure everything. Actually measure everything. • cronjobs, scripts - automate what you can. • Referral programs work great. • Targeted advertising = $$ !
Happy Customers = Free Marketing
Stand on the shoulders of giants
So, Ohio?
Thank you! • http://lumoid.com • aarthi@lumoid.com

Empfohlen

Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...
Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...
Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...Sam Parr
 
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand LovegasmChubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand LovegasmSam Parr
 
Talk Talk (Pitch)
Talk Talk (Pitch)Talk Talk (Pitch)
Talk Talk (Pitch)JakeHawkings7
 
KISSmetrics @ Hustle Con - Habits to Get Sh!t Done
KISSmetrics @ Hustle Con - Habits to Get Sh!t DoneKISSmetrics @ Hustle Con - Habits to Get Sh!t Done
KISSmetrics @ Hustle Con - Habits to Get Sh!t DoneSam Parr
 
Kylee
KyleeKylee
KyleeAllie Hill
 
Germany by Elvinas
Germany by ElvinasGermany by Elvinas
Germany by Elvinasbrenmch
 
DR Muller
DR MullerDR Muller
DR MullerFHA321
 
SOA Governance
SOA GovernanceSOA Governance
SOA GovernancePrashant Kumar
 

Empfohlen

Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...
Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...
Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm V...Sam Parr
 
Chubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand LovegasmChubbies Shorts @ Hustle Con - Brand Lovegasm
Chubbies Shorts @ Hustle Con - Brand LovegasmSam Parr
 
Talk Talk (Pitch)
Talk Talk (Pitch)Talk Talk (Pitch)
Talk Talk (Pitch)JakeHawkings7
 
KISSmetrics @ Hustle Con - Habits to Get Sh!t Done
KISSmetrics @ Hustle Con - Habits to Get Sh!t DoneKISSmetrics @ Hustle Con - Habits to Get Sh!t Done
KISSmetrics @ Hustle Con - Habits to Get Sh!t DoneSam Parr
 
Kylee
KyleeKylee
KyleeAllie Hill
 
Germany by Elvinas
Germany by ElvinasGermany by Elvinas
Germany by Elvinasbrenmch
 
DR Muller
DR MullerDR Muller
DR MullerFHA321
 
SOA Governance
SOA GovernanceSOA Governance
SOA GovernancePrashant Kumar
 
Artmolds journal magazine
Artmolds journal magazineArtmolds journal magazine
Artmolds journal magazineArtmoldsJournal
 
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mm
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mmUpshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mm
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mmSam Parr
 
History tudor fashion
History tudor fashionHistory tudor fashion
History tudor fashionniamhkelly289
 
NEBOSH FOR WOMEN IN PH
NEBOSH FOR WOMEN IN PHNEBOSH FOR WOMEN IN PH
NEBOSH FOR WOMEN IN PHCharmaine Dela Cruz
 
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...Sam Parr
 
LuciaRailean_Optimising Promotional Spend_Adam Smith
LuciaRailean_Optimising Promotional Spend_Adam SmithLuciaRailean_Optimising Promotional Spend_Adam Smith
LuciaRailean_Optimising Promotional Spend_Adam SmithLucia Railean
 
Spring
SpringSpring
SpringPrashant Kumar
 
Country music
Country musicCountry music
Country musicAllie Hill
 
2009 rocks_and_minerals__the_restless_earth_
2009 rocks_and_minerals__the_restless_earth_2009 rocks_and_minerals__the_restless_earth_
2009 rocks_and_minerals__the_restless_earth_lervino
 
Pesawat
PesawatPesawat
Pesawatfarmasi46
 
Anàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieAnàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieIanGallo
 
Anàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieAnàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieIanGallo
 
Презентация — Фторопласт. ИНТЕХ
Презентация — Фторопласт. ИНТЕХПрезентация — Фторопласт. ИНТЕХ
Презентация — Фторопласт. ИНТЕХintechbg
 
Rebel Coast Winery @ Hustle Con - Create What You Live
Rebel Coast Winery @ Hustle Con - Create What You LiveRebel Coast Winery @ Hustle Con - Create What You Live
Rebel Coast Winery @ Hustle Con - Create What You LiveSam Parr
 
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...Sam Parr
 
The Art of Charm @ Hustle Con - People Buy You
The Art of Charm @ Hustle Con - People Buy YouThe Art of Charm @ Hustle Con - People Buy You
The Art of Charm @ Hustle Con - People Buy YouSam Parr
 
Import.io @ Hustle Con - 10,000 Leads In 10 minutes
Import.io @ Hustle Con - 10,000 Leads In 10 minutesImport.io @ Hustle Con - 10,000 Leads In 10 minutes
Import.io @ Hustle Con - 10,000 Leads In 10 minutesSam Parr
 
Jack Smith @ Hustle Con - How, Why And When To Automate In Your Startup
Jack Smith @ Hustle Con - How, Why And When To Automate In Your StartupJack Smith @ Hustle Con - How, Why And When To Automate In Your Startup
Jack Smith @ Hustle Con - How, Why And When To Automate In Your StartupSam Parr
 
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer Less
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer LessVinyl Me, Please @ Hustle Con - In a World of More, Why We Offer Less
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer LessSam Parr
 
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To Grow
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To GrowHustle Con - Community Hacks: Why Delighted Users Are The Best Way To Grow
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To GrowSam Parr
 
Andrew Case Anti-MBA - How to interview
Andrew Case Anti-MBA - How to interviewAndrew Case Anti-MBA - How to interview
Andrew Case Anti-MBA - How to interviewSam Parr
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 

Weitere ähnliche Inhalte

Andere mochten auch

Artmolds journal magazine
Artmolds journal magazineArtmolds journal magazine
Artmolds journal magazineArtmoldsJournal
 
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mm
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mmUpshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mm
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mmSam Parr
 
History tudor fashion
History tudor fashionHistory tudor fashion
History tudor fashionniamhkelly289
 
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...Sam Parr
 
LuciaRailean_Optimising Promotional Spend_Adam Smith
LuciaRailean_Optimising Promotional Spend_Adam SmithLuciaRailean_Optimising Promotional Spend_Adam Smith
LuciaRailean_Optimising Promotional Spend_Adam SmithLucia Railean
 
2009 rocks_and_minerals__the_restless_earth_
2009 rocks_and_minerals__the_restless_earth_2009 rocks_and_minerals__the_restless_earth_
2009 rocks_and_minerals__the_restless_earth_lervino
 
Anàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieAnàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieIanGallo
 
Anàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieAnàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieIanGallo
 
Презентация — Фторопласт. ИНТЕХ
Презентация — Фторопласт. ИНТЕХПрезентация — Фторопласт. ИНТЕХ
Презентация — Фторопласт. ИНТЕХintechbg
 

Andere mochten auch (13)

Artmolds journal magazine
Artmolds journal magazineArtmolds journal magazine
Artmolds journal magazine
 
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mm
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mmUpshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mm
Upshift @ Hustle Con - Lessons Learned From Bootstrapping Sales From 0-25mm
 
History tudor fashion
History tudor fashionHistory tudor fashion
History tudor fashion
 
NEBOSH FOR WOMEN IN PH
NEBOSH FOR WOMEN IN PHNEBOSH FOR WOMEN IN PH
NEBOSH FOR WOMEN IN PH
 
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...
Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Cate...
 
LuciaRailean_Optimising Promotional Spend_Adam Smith
LuciaRailean_Optimising Promotional Spend_Adam SmithLuciaRailean_Optimising Promotional Spend_Adam Smith
LuciaRailean_Optimising Promotional Spend_Adam Smith
 
Spring
SpringSpring
Spring
 
Country music
Country musicCountry music
Country music
 
2009 rocks_and_minerals__the_restless_earth_
2009 rocks_and_minerals__the_restless_earth_2009 rocks_and_minerals__the_restless_earth_
2009 rocks_and_minerals__the_restless_earth_
 
Pesawat
PesawatPesawat
Pesawat
 
Anàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieAnàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura Hippie
 
Anàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura HippieAnàlisi dels espais de la cultura Hippie
Anàlisi dels espais de la cultura Hippie
 
Презентация — Фторопласт. ИНТЕХ
Презентация — Фторопласт. ИНТЕХПрезентация — Фторопласт. ИНТЕХ
Презентация — Фторопласт. ИНТЕХ
 

Mehr von Sam Parr

Rebel Coast Winery @ Hustle Con - Create What You Live
Rebel Coast Winery @ Hustle Con - Create What You LiveRebel Coast Winery @ Hustle Con - Create What You Live
Rebel Coast Winery @ Hustle Con - Create What You LiveSam Parr
 
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...Sam Parr
 
The Art of Charm @ Hustle Con - People Buy You
The Art of Charm @ Hustle Con - People Buy YouThe Art of Charm @ Hustle Con - People Buy You
The Art of Charm @ Hustle Con - People Buy YouSam Parr
 
Import.io @ Hustle Con - 10,000 Leads In 10 minutes
Import.io @ Hustle Con - 10,000 Leads In 10 minutesImport.io @ Hustle Con - 10,000 Leads In 10 minutes
Import.io @ Hustle Con - 10,000 Leads In 10 minutesSam Parr
 
Jack Smith @ Hustle Con - How, Why And When To Automate In Your Startup
Jack Smith @ Hustle Con - How, Why And When To Automate In Your StartupJack Smith @ Hustle Con - How, Why And When To Automate In Your Startup
Jack Smith @ Hustle Con - How, Why And When To Automate In Your StartupSam Parr
 
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer Less
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer LessVinyl Me, Please @ Hustle Con - In a World of More, Why We Offer Less
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer LessSam Parr
 
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To Grow
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To GrowHustle Con - Community Hacks: Why Delighted Users Are The Best Way To Grow
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To GrowSam Parr
 
Andrew Case Anti-MBA - How to interview
Andrew Case Anti-MBA - How to interviewAndrew Case Anti-MBA - How to interview
Andrew Case Anti-MBA - How to interviewSam Parr
 

Mehr von Sam Parr (8)

Rebel Coast Winery @ Hustle Con - Create What You Live
Rebel Coast Winery @ Hustle Con - Create What You LiveRebel Coast Winery @ Hustle Con - Create What You Live
Rebel Coast Winery @ Hustle Con - Create What You Live
 
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...
Buffer @Hustle Con - From Revenue on Day 3 to $3.5 Million A Year: Starting L...
 
The Art of Charm @ Hustle Con - People Buy You
The Art of Charm @ Hustle Con - People Buy YouThe Art of Charm @ Hustle Con - People Buy You
The Art of Charm @ Hustle Con - People Buy You
 
Import.io @ Hustle Con - 10,000 Leads In 10 minutes
Import.io @ Hustle Con - 10,000 Leads In 10 minutesImport.io @ Hustle Con - 10,000 Leads In 10 minutes
Import.io @ Hustle Con - 10,000 Leads In 10 minutes
 
Jack Smith @ Hustle Con - How, Why And When To Automate In Your Startup
Jack Smith @ Hustle Con - How, Why And When To Automate In Your StartupJack Smith @ Hustle Con - How, Why And When To Automate In Your Startup
Jack Smith @ Hustle Con - How, Why And When To Automate In Your Startup
 
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer Less
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer LessVinyl Me, Please @ Hustle Con - In a World of More, Why We Offer Less
Vinyl Me, Please @ Hustle Con - In a World of More, Why We Offer Less
 
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To Grow
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To GrowHustle Con - Community Hacks: Why Delighted Users Are The Best Way To Grow
Hustle Con - Community Hacks: Why Delighted Users Are The Best Way To Grow
 
Andrew Case Anti-MBA - How to interview
Andrew Case Anti-MBA - How to interviewAndrew Case Anti-MBA - How to interview
Andrew Case Anti-MBA - How to interview
 

Kürzlich hochgeladen

Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 

Kürzlich hochgeladen (20)

Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 

Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid

  • 1. Why Ohio matters, and other things I learned from Lumoid Aarthi Ramamurthy
  • 2. Who am I? • Founder, Lumoid • Products at Microsoft, Netflix Aarthi Ramamurthy @aarthir http://aarthir.com
  • 3. What does Lumoid do? Lumoid is a try before you buy service for gadgets • Public launch Dec 2013, YC - summer ’13
  • 4. 5 Things I’ve Learned • Things that don’t scale • Get the basics right • Happy customers = free marketing • Stand on the shoulders of giants • What’s the deal with Ohio? Disclaimer - not everything here is applicable to you
  • 5. Doing things that don’t scale • How did we get users without a marketing budget? !• Community colleges • Photo walks • Influencers • Workshops !
  • 6. Getting the basics right • Measure everything. Actually measure everything. • cronjobs, scripts - automate what you can. • Referral programs work great. • Targeted advertising = $$ !
  • 7. Happy Customers = Free Marketing
  • 8. Stand on the shoulders of giants
  • 10. Thank you! • http://lumoid.com • aarthi@lumoid.com