2016 Children's Garden Tour
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Presentation is from Park Pride's 15th annual Parks and Greenspace. The speakers are Art Fix and Tracy McClendon
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2016 Children's Garden Tour
- 1. Atlanta Botanical Garden Childrenโs Garden Renovation
- 7. ๏ Who uses the Childrenโs Garden and surrounding areas today? ๏ Which areas of the Childrenโs Garden are used the most? Which have the greatest impact on the experience? ๏ How could the Childrenโs Garden be redeveloped to provide a better experience for current visitors and to attract more visitors? What can/should be changed? What should be left as is? The Renovation: Our Big Questions
- 8. The Childrenโs Garden is bringing new visitors to the ABG; visitors skew very heavily female, with high household incomes and the majority have a child(ren) 3-5 years old Atlanta MSA 2013 2012 ABG Visitor All Visitors First Time Visitors Repeat Visitors Index vs. Atlanta Total 5,365,250 1,432 299 115 184 Household Income Less than $50,000 46% 13% 4% 7% 3% 9 $50,000-$74,999 18% 16% 16% 19% 13% 89 $75,000-$99,999 12% 15% 22% 21% 22% 183 $100,000-$149,999 13% 27% 36% 32% 39% 277 $150,000 or more 11% 28% 22% 20% 24% 200 Average HHI $68,516 $127,693 $127,928 $119,362 $133,415 187 Age Female 51% 81% 83% 82% 84% 163 Male 49% 19% 17% 18% 16% 35 39% 62% First Time vs. Repeat Visitors 7 18-24 13% 1% 2% 3% 2% 15 25-34 19% 14% 34% 37% 31% 179 35-44 20% 29% 50% 43% 54% 250 45-54 20% 28% 8% 9% 8% 40 First Time Visitors Repeat Visitors 55+ 28% 28% 7% 9% 5% 25 Average Age 44.3 47.4 38.1 38.1 38.1 86 Age of Child Child 0-2 N/A N/A 32% 29% 34% N/A Child 3-5 N/A N/A 60% 57% 62% N/A Child 6-8 N/A N/A 44% 53% 39% N/A Child 10+ N/A N/A 11% 10% 11% N/A Gender
- 9. Overall, having areas with more adventurous play would have the greatest impact on increasing or extending visits (especially for repeat visitors), while first timers would like more educational activities 4% 4% 7% 10% 10% 6% 7% 8% 11% 0% 10% 20% 30% 40% 50% 60% 70% Other Increased ability to watch or monitor Less crowded Easier to access play areas Safer children activities First Time Repeat Q12. Which of the following would get you to either visit more often or visit longer when you come to the Childrenโs Garden? 23% 17% 22% 44% 40% 58% 12% 19% 21% 30% 44% 50% More water play More amenities like benches, bathrooms or water fountains More educational classes or activities More interactive features A larger variety of physical activities More adventurous play (slides and bridges) What Would Increase Visitation? 55% 42% 39% 25% 21% 18% 8% 10% 9% 7% 4% All respondents Kids 6+ = 65% Kids 3-5 = 30% 9ALEXANDER BABBAGE ยฉ Copyright 2013,Alexander Babbage. All Rights Reserved, Confidential and Proprietary. 30%
- 10. Mary Pat Matheson, President and CEO Amanda Bennett, Display Gardens Manager Mildred Pinnell Fockele,Vice President, Horticulture Tres Fromme, Landscape Design and Planning Manager Art Fix, Chief Operating Officer Kathryn Masuda,Youth Programs Manager Tracy McClendon,Vice President, Programs DENEEN POWELL ATELIER, INC. Jeri Deneen, Designer/Artist Jon Powell, Landscape Architect ATLANTA BOTANICAL GARDEN 1 Atlanta Botanical Garden The Renovation Team
- 12. The Splash
- 13. Edible Garden
- 14. Treehouse
- 18. โPlay is often talked about as if it were a relief from serious learning. But for children play is serious learning. Play is really the work of childhood.โ - Fred Rogers