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1
1900s
• S-shape silhouette
• Gibson Girl
• Rise of Haute Couture
2
S-CURVE SILHOUETTE
• The silhouette slimmed and
elongated by a considerable
amount since 1830s.
• Low chest and curvy hips.
• Removed pressure from the
abdomen.
• Necklines were supported by
very high boned collars.[
3
GIBSON GIRL LOOK
• The Gibson girl was the creation of
American artist Charles Dana Gibson
(1867– 1944).
• Independent, athletic, and confident,
the Gibson girl was also pretty and
feminine, illustrating some of the
contradictions of modern
womanhood at the turn of the
twentieth century.
• The look included High collars, Curls 4
RISE OF HAUTE COUTURE
• Haute- High, Couture- Dressmaking.
• It refers to the creation of exclusive custom-
fitted clothing.
• Haute couture is fashion that is constructed
by hand from start to finish, made from high
quality, expensive, often unusual fabric and
sewn with extreme attention to detail and
finished by the most experienced and
capable seamstresses, often using time-
consuming, hand-executed techniques. 5
• In modern France, haute couture
is a "protected name" that can
be used only by firms that meet
certain well-defined standards.
• Haute Couture designers-
o Christian Dior
o Dolce & Gabbana
o Giorgio Armani
o Hermes
o Chanel
6
1910s
• Paul Poiret
• Orientalism
• Hobble Skirt
7
•Paul Poiret (1879-1944) was an
influential French fashion designer.
•He led a fashion renaissance that
introduced free-flowing dresses
•replaced tight corsets with brassieres.
•This was an important step in liberating
women from the confines of a metal or
bone cage that caused them to disfigure
their bodies.
PAUL POIRET
8
ORIENTALISM
• Poiret's clients were at once
transformed into harem girls in
hisflowing pantaloons, turbans, and vivid
colors and geishas in exotic kimono.
• Simple felt hats, turbans, and clouds of
tulle replaced the styles of headgear
popular in the 1900s.
• His lampshade tunic and turbans were
all in vibrant glowing shimmering
colours, with beaded embellishment.
9
HOBBLE SKIRT
• A Hobble skirt was a skirt with a
narrow enough hem to significantly
impede the wearer's stride.
• It was a short-lived fashion trend
• The name was given in reference to
the device used to restrain, or
hobble, horses.
• A knee-long corset was also used to
achieve this effect. 10
1920s
• The Flapper
• Women’s
Sportswear
• The Boyish figure
• Tweed
11
FLAPPER DRESS
• A flapper was a young woman of the 1920's.
• The most memorable fashion trend of the “Roaring
'20s” was undoubtedly “the flapper” look.
• The flapper dress was functional and flattened the
bust line rather than accentuating it.
• Their appearance included –
o Short-bobbed hair styles,
o fancy hats,
o makeup,
o and long, flat, but often gaudy dresses.
12
WOMEN’S SPORTSWEAR
In the post-war period, The tubular dresses of the teens had evolved
into a similar silhouette that now sported shorter skirts with pleats,
gathers, or slits to allow motion and easier movements.
13
BOYISH FIGURE.
• For the first time in centuries, women's
legs were seen with hemlines rising to
the knee and dresses becoming more
fitted and most importantly, the
confining corset was discarded.
• A more masculine look became popular,
short hairstyles such as the bob cut.
• The fashion was bohemian and
forthcoming for its age.
14
TWEED
• Tweed is a rough, unfinished
woollen fabric, of a soft, open,
flexible texture, but more closely
woven.
• It is made in either plain or twill
weave and may have
• a check or herringbone
pattern. 15
1930’s
•Aloha shirt
•Bowl cut
•Fedora
•Horn-rimmed glasses
•Zoot suit
•Double breasted suits 16
ALOHA SHIRT
The Aloha shirt, commonly
referred to as a Hawaiian
shirt, is a style of men’s
dress shirt originating
in Hawaii. The dress shirts
are printed, mostly short-
sleeved, and collared.
17
BOWL CUT
A bowl cut , is a simple and plain short haircut where the hair is cut
with a straight fringe on the front and the rest of the hair is the same
length all the way around or is cut short on the sides and back.
18
FEDORA
A fedora is a hat that is typically creased lengthwise down
the crown and "pinched" near the front on both sides. The typical
crown height is 4.5 inches (11 cm).
19
HORN-RIMMED GLASSES
•Horn-rimmed glasses are a type of eyeglasses.
•They are characterized by their bold appearance on the wearer's
face.
20
ZOOT SUIT
A zoot suit is a men's suit with
high-waist, wide-legged, tight-
cuffed, pegged trousers, and a long
coat with wide lapels and wide
padded shoulders.
21
DOUBLE-BREASTED SUITS
•The term double-
breasted refers to a coat or
jacket.
• Wide, overlapping front flaps
•two parallel columns of buttons or
snaps.
22
1940’s
• Spaghetti strap
• Peter Russell (fashion
designer)
• Harlequin print
• Kitty foyle (dress)
• Pencil skirt
• World War II
23
SPAGHETTI STRAP
A spaghetti
strap (also
called noodle
strap) is a very
thin shoulder
strap used
in clothing, such
as camisoles.
24
PETER RUSSELL (fashion designer)
•Peter Russell was a London-based
fashion designer.
•He is the founder member of
the Incorporated Society of London
Fashion Designers.
• Running a major couture house from
the 1930s to the early 1950s, he has
been described as a: "designer of
beautiful, jauntily sophisticated women's
suits". 25
HARLEQUIN PRINT
Harlequin print is a women's fashion design which was introduced
by designer Adele Simpson in 1944. She presented the harlequin print
in a bold diamond design on the town suits she created
26
KITTY FOYLE (dress)
A Kitty Foyle is a dress style of the 1940s
characterized by a dark fabric and contrasting
light collar and cuffs, typically of navy blue and
white. The shape of the dress is
a shirtwaist with short or elbow-length sleeves.
27
PENCIL SKIRT
A pencil skirt is a slim-fitting skirt with a straight, narrow cut.
Generally the hem falls to, or just below, the knee and is tailored
for a close fit.
28
WORLD WAR II
•ZAZOU-The Zazous were
a subculture in France during World War II. They
were young people expressing their individuality
by wearing big or garish clothing and dancing
wildly to swing jazz and bebop.
•M1 HELMET-The M1 helmet is a combat
helmet that was used by the United
States military from World War II until 1985.
29
NEW LOOK
• Below-mid-calf length
• Multi-layered, puff
skirt
• Large bust
• Puff sleeves
• Small waist
• Cartoony look 30
1950’s
• TEDDY BOY
• POODLE SKIRT
• RINGER TSHIRT
31
TEDDY BOY
Teddy Boy is
a British subculture typifie
d by young men wearing
clothes that were partly
inspired by the styles
worn by dandies in
the Edwardian period.
32
POODLE SKIRT
A poodle skirt is a
wide swing felt skirt of a
solid bright bold colour
(often pink and powder
blue) displaying a
design appliquéd or
transferred to the
fabric. The design was
often a coiffed
French poodle
33
RINGER T-SHIRT
A ringer T-shirt is
a T-shirt in which the
jersey shirt fabric is
one colour, but the
ribbing used for the
collar and the sleeve
bands are of a
contrasting colour. 34
1960’s
• Kennedy Era
• Aubrey Hepburn Look
• PVC Clothing
• Chanel Suits
• Mini Skirts, Jeans, Hot
Pants
• Mod Look 35
KENNEDY ERA
The “Jackie look” included-
• Clean suits
• A-line dresses
• Famous pillbox hats
• Triple strand pearl necklace
• over-sized buttons.
36
AUDREY HEPBURN LOOK
•Audrey Hepburn is not only one of
the1960s fashion icons but is also a well-
renowned actress.
• To this date, Audrey is still looked up as one of
the best1960s fashion icons and a notable
philanthropist.
•  The look has been described as "ultra-
feminine" and "Parisian”.
• This little black dress attained iconic fame and
status that it became an integral part of a
woman's wardrobe.  37
PVC CLOTHING
PVC clothing , is shiny clothing made of the plastic polyvinyl chloride (PVC)
38
CHANEL SUITS
• One of the strongest symbols of
bourgeois female chic.
• A strong statement of an
independent woman
• Pink color had an element of
traditional femininity.
39
MINI SKIRTS, JEANS & HOT PANTS
• The miniskirt is described
as one of the defining fashions
of the 1960s.
• A miniskirt is a skirt with
a hemline well above the knees,
generally halfway up the thighs
– normally no longer than
10 cm (4 in) below the buttocks.
40
•Jeans became more
acceptable
•Jeans are trousers often
made from denim or dungaree
cloth.
• Often the term "jeans" refers
to a particular style of pants,
called "blue jeans“
•Invented by Jacob Davis and
Levi Strauss in 1873.
41
•Hot pants became a
British fashion icon.
•Hot Pants are a garment
worn by both men and women
over their pelvic area, circling
the waist and splitting to
cover the upper part of the
legs, sometimes extending
down to knee but not covering
the entire length of the leg.
42
MOD LOOK
• Mods were very self-
conscious and critical young
adults.
• The term mod derives from
modernist, a term used in
the 1950s to describe
modern jazz musicians and
fans.
• Male mods- inspired from
the music groups like the
Beatles. 43
1970s
 Hippie Look
 Disco styles
44
HIPPIE LOOK
• Hippie clothing was
made in extremely
bright colors
• In the early 1970s,
there was a trend for
unisex men's and
women's matching
outfits. 45
DISCO STYLES
• Fancy clothes made from man-
made materials
• Stylish three-piece with neckties
and shirts
• Disco clothes included tube tops,
sequined halterneck shirts, blazers,
miniskirts, spandex shorts, loose
pants, form-fitting spandex pants,
maxi skirts and dresses with long
thigh slits, jersey wrap dresses,
ball gowns, and evening gowns. 46
1980s
• Active Wear Dressing
• Power Suits
47
ACTIVE WEAR
• Sports clothing as
everyday apparel
• Tracksuits,
jumpsuits, etc.
• The accessories
included Sneakers &
tennis headbands.
48
POWER DRESSING
• Oversized shoulder pads.
• 'power suits'.
49
1990s
• Doc Martens boots
• Platform Shoes
• Retro Style
50
Doc Martens Boots
• The boots and shoes
became popular in the
1990s as
grunge fashion arose.
51
Platform Shoes
• These are shoes, boots,
or sandals with thick
soles.
• The trend re-established
itself in the late 1990s
and early 2000s with a
much higher threshold of
what was considered
outrageous. 52
Retro Style
• Retro fashion is a
clothing style which
consists in wearing clothes
commonly used in the past.
• Examples-
leather handbags, "
bell-bottom jeans", Poodle
skirts, big sunglasses,
fedoras, funky jackets, etc. 53
PREPARED BY-
• Ashwarya Chaudhary
• Shivani Singhal
• Sudipta Sabharwal
Roll no.s- 13, 42 & 52 respectively
B.Des 01
54

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Fashion in the 20th century

  • 1. 1
  • 2. 1900s • S-shape silhouette • Gibson Girl • Rise of Haute Couture 2
  • 3. S-CURVE SILHOUETTE • The silhouette slimmed and elongated by a considerable amount since 1830s. • Low chest and curvy hips. • Removed pressure from the abdomen. • Necklines were supported by very high boned collars.[ 3
  • 4. GIBSON GIRL LOOK • The Gibson girl was the creation of American artist Charles Dana Gibson (1867– 1944). • Independent, athletic, and confident, the Gibson girl was also pretty and feminine, illustrating some of the contradictions of modern womanhood at the turn of the twentieth century. • The look included High collars, Curls 4
  • 5. RISE OF HAUTE COUTURE • Haute- High, Couture- Dressmaking. • It refers to the creation of exclusive custom- fitted clothing. • Haute couture is fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time- consuming, hand-executed techniques. 5
  • 6. • In modern France, haute couture is a "protected name" that can be used only by firms that meet certain well-defined standards. • Haute Couture designers- o Christian Dior o Dolce & Gabbana o Giorgio Armani o Hermes o Chanel 6
  • 7. 1910s • Paul Poiret • Orientalism • Hobble Skirt 7
  • 8. •Paul Poiret (1879-1944) was an influential French fashion designer. •He led a fashion renaissance that introduced free-flowing dresses •replaced tight corsets with brassieres. •This was an important step in liberating women from the confines of a metal or bone cage that caused them to disfigure their bodies. PAUL POIRET 8
  • 9. ORIENTALISM • Poiret's clients were at once transformed into harem girls in hisflowing pantaloons, turbans, and vivid colors and geishas in exotic kimono. • Simple felt hats, turbans, and clouds of tulle replaced the styles of headgear popular in the 1900s. • His lampshade tunic and turbans were all in vibrant glowing shimmering colours, with beaded embellishment. 9
  • 10. HOBBLE SKIRT • A Hobble skirt was a skirt with a narrow enough hem to significantly impede the wearer's stride. • It was a short-lived fashion trend • The name was given in reference to the device used to restrain, or hobble, horses. • A knee-long corset was also used to achieve this effect. 10
  • 11. 1920s • The Flapper • Women’s Sportswear • The Boyish figure • Tweed 11
  • 12. FLAPPER DRESS • A flapper was a young woman of the 1920's. • The most memorable fashion trend of the “Roaring '20s” was undoubtedly “the flapper” look. • The flapper dress was functional and flattened the bust line rather than accentuating it. • Their appearance included – o Short-bobbed hair styles, o fancy hats, o makeup, o and long, flat, but often gaudy dresses. 12
  • 13. WOMEN’S SPORTSWEAR In the post-war period, The tubular dresses of the teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion and easier movements. 13
  • 14. BOYISH FIGURE. • For the first time in centuries, women's legs were seen with hemlines rising to the knee and dresses becoming more fitted and most importantly, the confining corset was discarded. • A more masculine look became popular, short hairstyles such as the bob cut. • The fashion was bohemian and forthcoming for its age. 14
  • 15. TWEED • Tweed is a rough, unfinished woollen fabric, of a soft, open, flexible texture, but more closely woven. • It is made in either plain or twill weave and may have • a check or herringbone pattern. 15
  • 16. 1930’s •Aloha shirt •Bowl cut •Fedora •Horn-rimmed glasses •Zoot suit •Double breasted suits 16
  • 17. ALOHA SHIRT The Aloha shirt, commonly referred to as a Hawaiian shirt, is a style of men’s dress shirt originating in Hawaii. The dress shirts are printed, mostly short- sleeved, and collared. 17
  • 18. BOWL CUT A bowl cut , is a simple and plain short haircut where the hair is cut with a straight fringe on the front and the rest of the hair is the same length all the way around or is cut short on the sides and back. 18
  • 19. FEDORA A fedora is a hat that is typically creased lengthwise down the crown and "pinched" near the front on both sides. The typical crown height is 4.5 inches (11 cm). 19
  • 20. HORN-RIMMED GLASSES •Horn-rimmed glasses are a type of eyeglasses. •They are characterized by their bold appearance on the wearer's face. 20
  • 21. ZOOT SUIT A zoot suit is a men's suit with high-waist, wide-legged, tight- cuffed, pegged trousers, and a long coat with wide lapels and wide padded shoulders. 21
  • 22. DOUBLE-BREASTED SUITS •The term double- breasted refers to a coat or jacket. • Wide, overlapping front flaps •two parallel columns of buttons or snaps. 22
  • 23. 1940’s • Spaghetti strap • Peter Russell (fashion designer) • Harlequin print • Kitty foyle (dress) • Pencil skirt • World War II 23
  • 24. SPAGHETTI STRAP A spaghetti strap (also called noodle strap) is a very thin shoulder strap used in clothing, such as camisoles. 24
  • 25. PETER RUSSELL (fashion designer) •Peter Russell was a London-based fashion designer. •He is the founder member of the Incorporated Society of London Fashion Designers. • Running a major couture house from the 1930s to the early 1950s, he has been described as a: "designer of beautiful, jauntily sophisticated women's suits". 25
  • 26. HARLEQUIN PRINT Harlequin print is a women's fashion design which was introduced by designer Adele Simpson in 1944. She presented the harlequin print in a bold diamond design on the town suits she created 26
  • 27. KITTY FOYLE (dress) A Kitty Foyle is a dress style of the 1940s characterized by a dark fabric and contrasting light collar and cuffs, typically of navy blue and white. The shape of the dress is a shirtwaist with short or elbow-length sleeves. 27
  • 28. PENCIL SKIRT A pencil skirt is a slim-fitting skirt with a straight, narrow cut. Generally the hem falls to, or just below, the knee and is tailored for a close fit. 28
  • 29. WORLD WAR II •ZAZOU-The Zazous were a subculture in France during World War II. They were young people expressing their individuality by wearing big or garish clothing and dancing wildly to swing jazz and bebop. •M1 HELMET-The M1 helmet is a combat helmet that was used by the United States military from World War II until 1985. 29
  • 30. NEW LOOK • Below-mid-calf length • Multi-layered, puff skirt • Large bust • Puff sleeves • Small waist • Cartoony look 30
  • 31. 1950’s • TEDDY BOY • POODLE SKIRT • RINGER TSHIRT 31
  • 32. TEDDY BOY Teddy Boy is a British subculture typifie d by young men wearing clothes that were partly inspired by the styles worn by dandies in the Edwardian period. 32
  • 33. POODLE SKIRT A poodle skirt is a wide swing felt skirt of a solid bright bold colour (often pink and powder blue) displaying a design appliquéd or transferred to the fabric. The design was often a coiffed French poodle 33
  • 34. RINGER T-SHIRT A ringer T-shirt is a T-shirt in which the jersey shirt fabric is one colour, but the ribbing used for the collar and the sleeve bands are of a contrasting colour. 34
  • 35. 1960’s • Kennedy Era • Aubrey Hepburn Look • PVC Clothing • Chanel Suits • Mini Skirts, Jeans, Hot Pants • Mod Look 35
  • 36. KENNEDY ERA The “Jackie look” included- • Clean suits • A-line dresses • Famous pillbox hats • Triple strand pearl necklace • over-sized buttons. 36
  • 37. AUDREY HEPBURN LOOK •Audrey Hepburn is not only one of the1960s fashion icons but is also a well- renowned actress. • To this date, Audrey is still looked up as one of the best1960s fashion icons and a notable philanthropist. •  The look has been described as "ultra- feminine" and "Parisian”. • This little black dress attained iconic fame and status that it became an integral part of a woman's wardrobe.  37
  • 38. PVC CLOTHING PVC clothing , is shiny clothing made of the plastic polyvinyl chloride (PVC) 38
  • 39. CHANEL SUITS • One of the strongest symbols of bourgeois female chic. • A strong statement of an independent woman • Pink color had an element of traditional femininity. 39
  • 40. MINI SKIRTS, JEANS & HOT PANTS • The miniskirt is described as one of the defining fashions of the 1960s. • A miniskirt is a skirt with a hemline well above the knees, generally halfway up the thighs – normally no longer than 10 cm (4 in) below the buttocks. 40
  • 41. •Jeans became more acceptable •Jeans are trousers often made from denim or dungaree cloth. • Often the term "jeans" refers to a particular style of pants, called "blue jeans“ •Invented by Jacob Davis and Levi Strauss in 1873. 41
  • 42. •Hot pants became a British fashion icon. •Hot Pants are a garment worn by both men and women over their pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to knee but not covering the entire length of the leg. 42
  • 43. MOD LOOK • Mods were very self- conscious and critical young adults. • The term mod derives from modernist, a term used in the 1950s to describe modern jazz musicians and fans. • Male mods- inspired from the music groups like the Beatles. 43
  • 44. 1970s  Hippie Look  Disco styles 44
  • 45. HIPPIE LOOK • Hippie clothing was made in extremely bright colors • In the early 1970s, there was a trend for unisex men's and women's matching outfits. 45
  • 46. DISCO STYLES • Fancy clothes made from man- made materials • Stylish three-piece with neckties and shirts • Disco clothes included tube tops, sequined halterneck shirts, blazers, miniskirts, spandex shorts, loose pants, form-fitting spandex pants, maxi skirts and dresses with long thigh slits, jersey wrap dresses, ball gowns, and evening gowns. 46
  • 47. 1980s • Active Wear Dressing • Power Suits 47
  • 48. ACTIVE WEAR • Sports clothing as everyday apparel • Tracksuits, jumpsuits, etc. • The accessories included Sneakers & tennis headbands. 48
  • 49. POWER DRESSING • Oversized shoulder pads. • 'power suits'. 49
  • 50. 1990s • Doc Martens boots • Platform Shoes • Retro Style 50
  • 51. Doc Martens Boots • The boots and shoes became popular in the 1990s as grunge fashion arose. 51
  • 52. Platform Shoes • These are shoes, boots, or sandals with thick soles. • The trend re-established itself in the late 1990s and early 2000s with a much higher threshold of what was considered outrageous. 52
  • 53. Retro Style • Retro fashion is a clothing style which consists in wearing clothes commonly used in the past. • Examples- leather handbags, " bell-bottom jeans", Poodle skirts, big sunglasses, fedoras, funky jackets, etc. 53
  • 54. PREPARED BY- • Ashwarya Chaudhary • Shivani Singhal • Sudipta Sabharwal Roll no.s- 13, 42 & 52 respectively B.Des 01 54