Positioning of spa Spa have been positioned on the basis of 2 main aspects they are- Product & service. 4 Attributes have been taken under product & service they are- Leisure,Corporsal,Health and spritual. Leisure- People usually go to spa's in there free time to release tension & day to day presure. Corporal- means of the body Health- Health purpose is also one of the main reason for going spa. Spiritual- Spa provide inner healing to those who seek for it.

1. POSITIONING MAP OF SPA
Shweta Pareek
PGDM2

2. ABOUT SPA INDUSTRY
The spa industry has come a long way in recent years, gaining market share and
respectability along the way and yet, it is still in itself considered a trend by many.
Spas and spa- related services are generating mass-market appeal while at the same time
developing a sophisticated consumer who frequents spas and seeks a particular
experience. This experienced spa consumer, frequently found in the luxury segment,
makes travel and wellness decisions based on larger lifestyle and individual needs. While
this segment is growing more and more aware of lifestyle wellness spas, the broader
population is being introduced to spa services through the resort industry, the cruise ship
industry and the local day spa.

3. WHAT IS POSITIONING?
Positioning defines where
your product (item or service)
stands in relation to others
offering similar products and
services in the marketplace as
well as the mind of the
consumer.

4. POSITIONING ATTRIBUTES
Associating a product or service with
an attribute is positioning it with
respect to product or service’s feature
& benefits.
Here,we have taken:
Spiritual
Leisure
Health
Corporal
As our positioning attributes

5. SPA’S that have been positioned:
Shahnaz Spa
Kaya Kalp, the Royal Spa Agra
Zaheer’s Elan Unisex Spa
Taj Malabar Jiva Spa Cochin
Maya Spa
Wild Flower hall spa, Shimla
Ananda Spa Rishikesh
Taj Lake Place, Jiva Spa Udaipur
Sereno Spa Goa

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7. THANKYOU