With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle! To help you identify the pain points, mindsets, and opportunities for peace between these two departments, we have put together the fun and informative infographic below.

1. A LOOK INSIDE THE STRUGGLE FOR
POWER TERRITORY & RECOGNITION

2. LET’S TAKE A LOOK AT THE HOUSES BATTLING FOR
POWER IN OFFICES EVERY DAY

4. LIKE MOST GREAT BATTLES, THE FIGHT BETWEEN SALES
AND MARKETING IS ABOUT TERRITORY

7. LET’S TAKE A LOOK AT THE COMBATANTS ON EACH SIDE
OF THIS FIGHT AND WHAT IS DRIVING THEM

10. DESPITE THEIR DIFFERENCES, MARKETING AUTOMATION
PROVIDES A CHANCE FOR PEACE BETWEEN THESE HOUSES

11. With features like lead nurturing, automatic lead scoring and grading, and accurate ROI reporting,
automation has the power to finally align sales and marketing to create one cohesive, powerful team.

12. LIKE THIS PRESENTATION?

13. CHECK OUT THESE OTHER HANDY MARKETING RESOURCES:
Business Blogging
Handbook
Marketing With
Infographics eBook
Marketing Automation
Success Kit