4. Treat from new entrance
Itself is a new entrance
Bargaining power of
customer
?
Industrial Rivalry
Canon, Panasonic
Treat from substitues
It itself is a substitute to
projectors
Bargaining power of
supplier
Projector light ,USB
input , switches
circuits , joystick
pointer laser
18. Disadvantages
• It is only used for PowerPoint
presentations.
• It cannot be connected to computer.
• Only medium that supports it is pen drive
so no other devices can be connected to it.
20. S - Strengths
1. Portable
2. Low Cost
3. Available in retail shops
O - Opportunities
1. Innovative Product
2. No Competitors
W - Weakness
1. Disadvantages
T - Threats
1. No Threats
21. PEST ANALYSIS
P – Political
E – Economical
S – Social
T – Technological
22. • Political factors include areas such as tax
policy, labor law, trade restrictions, tariffs and
political stability.
• Economic factors include economic
growth, interest rates, exchange rates and
the inflation rate.
• Social factors include population growth rate,
age distribution, career attitudes, emphasis on
durability & user friendly .
• Technological factors include technological
aspects such as R&D activity, automation,
barriers to entry & technical mechanisms.