Selling your work online

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papernstitch

Business

Selling your Work
Online
Brittni Mehlhoff

4 Things you need to
Create an Online Shop

4 Things you need to
Create an Online Shop
• internet access
• digital camera
• photo editing software
• paypal account

Creating a PayPal
Account
• easy to set up
• free to create an account
• fees are charged once a sale is made
• 1.9 - 2.9% + $0.30 USD

What are my Options?
• etsy: www.etsy.com
• big cartel: www.bigcartel.com
• art fire: www.artfire.com
• shopify: www.shopify.com
• zibbet: www.zibbet.com

Etsy vs Big Cartel
• why would you choose one over another?
• what’s right for you?

Benefits of Etsy
• easy shop creation
• unlimited products
• up to 5 photos per product
• built in community and support
• basic stats available
• looking for a site with built in viewership
and a community of buyers & sellers?
• etsy is for you.

Benefits of Big Cartel• easy shop creation
• options for customization
• flat (per month) fee. no commission charge
• basic stats all the way up to advanced stats
& inventory tracking depending on the plan
• already established a viewership online,
through your website for example?
• big cartel is for you.

Aside from Price,What
are the Two most
Important Areas to
Focus on when Selling
your Work Online?

Top Two Areas to Focus
• product shots (photographs). this is number
one in my book.
• product description

A Note about Product
Shots
• this is your first sales pitch area.
• online shoppers cannot pick up your item
and hold it or examine the details as they
would at a real life store. so you must show
them what your work looks like in as great
detail as possible.
• if you don’t have the skills or equipment to
take quality photos, find someone who
does.

Product Shot Tips
• take photos in natural light during the day
• don’t forget to make use of your photo
editing software

How to Make use of All
Five Product Photos
• cropped image of painting (just the image)
• zoomed out (shows piece as a whole)
• style / environmental shot (this will also
show the scale of the piece, ideally)
• show its compliment (add on to the sale)
• detail shot

Product Description
• this is your second sales pitch area.
• again, online shoppers are not able to see
your work in person before they buy, so
the details really matter when it comes to
describing your work.

What to Include inYour
Product Descriptions
• title of work
• list dimensions and materials
• make it interesting!
• include a short story about each
piece if you have one (1-3 sentences)
• share your process (if it is unique)

A Few More Things
• creating policies
• setting prices

Shop Policies
• make this section as clear and concise aspossible.
• how long will it take for an item to shipafter it sells?
• are returns or exchanges allowed? and if so,how many days does a customer have to doso?
• who pays for shipping with areturn or exchange?

Pricing
• everyone has their own strategy for pricing,
so there is no right answer here.
• be consistent.
• if you want to price competitively, do your
research.
• check out your competition
• and then make an informed
decision

Start SellingYour Work
Online Today
• create a paypal account
• decide what online venue is right for you
• take high quality photos of your work
• write interesting product descriptions
• set your prices and store policies

Resources of Note
• the handmade marketplace: how to sell
your crafts locally, globally, and online
• by kari chapin
• www.papernstitch.com
• www.papernstitchblog.com
• category: advice + tips as well as
crafty business

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

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Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

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Content Methodology: A Best Practices Report (Webinar)

contently

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Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

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Rajiv Jayarajah, MAppComm, ACC

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Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

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Selling your work online

1. Selling your Work Online Brittni Mehlhoff

6. 4 Things you need to Create an Online Shop

7. 4 Things you need to Create an Online Shop • internet access • digital camera • photo editing software • paypal account

8. Creating a PayPal Account • easy to set up • free to create an account • fees are charged once a sale is made • 1.9 - 2.9% + $0.30 USD

10.

11. What are my Options? • etsy: www.etsy.com • big cartel: www.bigcartel.com • art fire: www.artfire.com • shopify: www.shopify.com • zibbet: www.zibbet.com

12. Etsy vs Big Cartel • why would you choose one over another? • what’s right for you?

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15. Benefits of Etsy • easy shop creation • unlimited products • up to 5 photos per product • built in community and support • basic stats available • looking for a site with built in viewership and a community of buyers & sellers? • etsy is for you.

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20. Benefits of Big Cartel• easy shop creation • options for customization • flat (per month) fee. no commission charge • basic stats all the way up to advanced stats & inventory tracking depending on the plan • already established a viewership online, through your website for example? • big cartel is for you.

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23. Aside from Price,What are the Two most Important Areas to Focus on when Selling your Work Online?

24. Top Two Areas to Focus • product shots (photographs). this is number one in my book. • product description

25. A Note about Product Shots • this is your first sales pitch area. • online shoppers cannot pick up your item and hold it or examine the details as they would at a real life store. so you must show them what your work looks like in as great detail as possible. • if you don’t have the skills or equipment to take quality photos, find someone who does.

26. Product Shot Tips • take photos in natural light during the day • don’t forget to make use of your photo editing software

27. How to Make use of All Five Product Photos • cropped image of painting (just the image) • zoomed out (shows piece as a whole) • style / environmental shot (this will also show the scale of the piece, ideally) • show its compliment (add on to the sale) • detail shot

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32. Product Description • this is your second sales pitch area. • again, online shoppers are not able to see your work in person before they buy, so the details really matter when it comes to describing your work.

33. What to Include inYour Product Descriptions • title of work • list dimensions and materials • make it interesting! • include a short story about each piece if you have one (1-3 sentences) • share your process (if it is unique)

34. A Few More Things • creating policies • setting prices

35. Shop Policies • make this section as clear and concise aspossible. • how long will it take for an item to shipafter it sells? • are returns or exchanges allowed? and if so,how many days does a customer have to doso? • who pays for shipping with areturn or exchange?

36. Pricing • everyone has their own strategy for pricing, so there is no right answer here. • be consistent. • if you want to price competitively, do your research. • check out your competition • and then make an informed decision

37. Start SellingYour Work Online Today • create a paypal account • decide what online venue is right for you • take high quality photos of your work • write interesting product descriptions • set your prices and store policies

38. Resources of Note • the handmade marketplace: how to sell your crafts locally, globally, and online • by kari chapin • www.papernstitch.com • www.papernstitchblog.com • category: advice + tips as well as crafty business

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