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Types of Metrics <ul><li>Considering the Social Media Metrics

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Types of Metrics Considering the previous items, the next step is to define which metrics are appropriate. The choice of metrics varies on a number of criteria such as: Social Media Site; Previous Social Media Performance; Desired Information; Measurable Data: quantitative x qualitative. Definir conjunto de métricas de acordo com as particularidades das mídias sociais.

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