1. The high street seller dictates the trend
of toy production industry, not letting
parents and kids tailor playing learning
experiences as unique as themselves.
3. Problem:
1. What if it’s too abstract for kids in certain age?
2. What if the parents are not good at storytelling.
3. How would you improve the shopping experience?
Solution:
1-Unfortunately plus toy has it’s own age limitation according
the toy industry; it may not be suitable for kids in certain age due
to the safety reason. And for teens, sometime being abstract it
leaves more imagination; also it could make the receiver to par-
ticipate the story telling of this creation.
2-It could have an exquisite corpse story system that people could
choose from.
3-By making it a user-friendly software, make it more interactive.
4. Action plan:
1: create a group of basic toy components that people could
choose from, for example: 5 versions of eyes, nose, ears, legs,
hands and body, so people could combine the way they want it.
2: create a basic mockup for the software interface.
3: create a brand.
4: find a group of people to test the interface and get the feed-
back from their navigation experience, and also observing the
feedback from the receiver.
Success Metric:
Get 1 buyer from every 100 traffic.
