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Digital marketing 3dottechnologies
Digital marketing 3dottechnologies
Digital Marketing Key Points
• What is Digital Marketing ?
• Why are people going online?
• Benefits of digital marketing
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Pay Per Click (PPC)
• Email Marketing/Sms Marketing
Digital Marketing Plans
Points
• Situation Analysis
• Budget
• Audience
• Objectives
• Channels
• Action Plans
• Measurement
Answers?
What are you doing now?
Many Time
Many Types
What you want to achieve.
Website, Social Media, Partners
What & When
Traffic, Awareness, Likes, Donations
Digital Marketing Overview
Definition
“Digital Marketing” is the process of building
and maintaining customer relationships
through online activity.
“Digital Marketing “using electronic media
such as the web, email, interactive TV, IPTV
and wireless media in conjunction with
digital data about customers characteristics
& behaviors.
Why are people going online ?
• For information on a new product,
services, or location.
Benefits of Digital Marketing
• Reach the right audience.
• Engage with your audience.
• Motivate your audience to take action.
• Ensure efficient spending on your
campaign.
• Maximize return on investment (ROI)
What does Digital Marketing Consist of key
components.
• Website Design(User Experience)
• Search Engine Optimization
• Pay Per Click
• Search Marketing Optimization
• Email Marketing
• Display Advertising(banner ads)
www.3dottechnologies.com

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Digital marketing 3dottechnologies

  • 3. Digital Marketing Key Points • What is Digital Marketing ? • Why are people going online? • Benefits of digital marketing • Search Engine Optimization (SEO) • Social Media Optimization (SMO) • Pay Per Click (PPC) • Email Marketing/Sms Marketing
  • 4. Digital Marketing Plans Points • Situation Analysis • Budget • Audience • Objectives • Channels • Action Plans • Measurement Answers? What are you doing now? Many Time Many Types What you want to achieve. Website, Social Media, Partners What & When Traffic, Awareness, Likes, Donations
  • 5. Digital Marketing Overview Definition “Digital Marketing” is the process of building and maintaining customer relationships through online activity. “Digital Marketing “using electronic media such as the web, email, interactive TV, IPTV and wireless media in conjunction with digital data about customers characteristics & behaviors.
  • 6. Why are people going online ? • For information on a new product, services, or location.
  • 7. Benefits of Digital Marketing • Reach the right audience. • Engage with your audience. • Motivate your audience to take action. • Ensure efficient spending on your campaign. • Maximize return on investment (ROI)
  • 8. What does Digital Marketing Consist of key components. • Website Design(User Experience) • Search Engine Optimization • Pay Per Click • Search Marketing Optimization • Email Marketing • Display Advertising(banner ads)