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Foreign market and entry strategies

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Foreign market and entry strategies

  1. 1.  Domestic company merge with foreign company to enter Int’l market  Domestic company may acquire / purchase foreign company  Example: Nokia (fin) – siemens (germany) data n/w & telecommunication division
  2. 2.  Advantages: -immediate grab of market share -less time & quick to execute  Disadvantages: -tedious task (bankers, lawyers from both countries)
  3. 3.  This strategy seeks to enhance the long term competitive advantage of the firm by forming alliance with its competitors, existing or potential in critical areas, instead of competing with each other.  The goals are to leverage critical capabilities increase the flow of innovations and increase flexibility in responding to the market & technological changes.
  4. 4.  They are frequently between firms in industrialized nations.  The focus is often only creating new products and/or technologies rather than distributing existing ones  They are often only created for short term durations.
  5. 5.  is a specific class of special economic zone. They are a geographic area where goods may be landed, handled, manufactured or reconfigured, and re-exported without the intervention of the customs authorities.  Free-trade zones are organized around major seaports, international airports, and national frontiers—areas with many geographic advantages for trade. It is a region where a group of countries has agreed to reduce or eliminate trade barriers.  Free trade zones can also be defined as labor- intensive manufacturing centers that involve the import of raw materials or components and the export of factory product.

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