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L'organizzazione dei contenuti è la nuova SEO

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Il web semantico cambia le regole del gioco e rivoluziona il content marketing. Organizzarsi significa andare oltre categorie e tag in WordPress, abbracciando il nuovo mondo del machine learning.

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L'organizzazione dei contenuti è la nuova SEO

  1. 1. L’ORGANIZZAZIO NE DEI CONTENUTI È LA NUOVA SEO
  2. 2. Ciao, sono Luca Consulente SMM Blogger e giornalista Autore Hoepli Viaggiatore (Cinefilo)
  3. 3. Perché sono qui
  4. 4. Perché siete qui
  5. 5. SCENARIO
  6. 6. IL NOSTRO MONDO
  7. 7. COME PREPARARSI E AGIRE
  8. 8. PROSSIME SFIDE
  9. 9. SCENARIO IL NOSTRO MONDO COME PREPARARSI E AGIRE PROSSIME SFIDE
  10. 10. SCENARIO
  11. 11. Intelligenza artificiale
  12. 12. Machine learning
  13. 13. Content marketing
  14. 14. IBM THINK Marketing https://www.ibm.com/think/marketing/
  15. 15. IL NOSTRO MONDO
  16. 16. L’ascesa del social web
  17. 17. Il contenuto è re
  18. 18. Il contesto è regina
  19. 19. Il semantic web è la rivoluzione
  20. 20. COME PREPARARSI E AGIRE
  21. 21. Alimentare (con metadati) la macchina (=Google)
  22. 22. Ripensare l’architettur a (del sito)
  23. 23. Flow & Stock http://snarkmarket.com/2010/4890
  24. 24. Schema.or g http://schema.org/
  25. 25. Dare risposte
  26. 26. Chi è il Presidente della Repubblica?
  27. 27. Oltre le categorie e i tag
  28. 28. Risponder e ai bisogni
  29. 29. Rafforzare la rilevanza del sito
  30. 30. Potenziare le relazioni verso l’esterno (del sito)
  31. 31. Conoscere le dinamiche del machine learning https://code.facebook.com/posts/3848692 98519962/artificial-intelligence-revealed/
  32. 32. PROSSIME SFIDE
  33. 33. Soddisfare la ricerca vocale
  34. 34. Pianificare con un calendario editoriale
  35. 35. Fidelizzare e informare
  36. 36. GRAZIE
  37. 37. Luca Conti @pandemia www.lucaconti.it info@lucaconti.it
  38. 38. Top 3 WordPress plugin
  39. 39. https://wordpress.org/plugins- wp/better-click-to-tweet/
  40. 40. https://wordpress.org/plugins-wp/wordlift/
  41. 41. https://wordpress.org/plugin s-wp/editorial-calendar/
  42. 42. Domande ?

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