Social adoption is a challenge for many companies. What is the effective utilization of the environment? Who is using which resources, what in the environment is dormant or orphaned? Where should efforts focus in order to improve adoption? All of these questions can be diffcult to answer and there is no “one size fits all” solution as each organization has their own unique needs. Join Femke Goedhart and Franz Walder and learn how to tackle this topic using IBM Connections and Watson. Starting out with IBM Bluemix Data Connect to collect and combine data from relevant sources, they use the cognitive power of IBM Watson Analytics to answer those tricky questions and provide solutions to real World adoption challenges. Enable users by combining the power of Watson cognititve analytics with IBM Connections social capabilities in “Socialytics”! A presentation by Femke Goedhart (panagenda) and Franz Walder (panagenda)

1. Femke Goedhart - panagenda
Franz Walder - panagenda
DEV-1223 Socialytics:
Accelerating IBM Connections Adoption
with Watson Analytics

2. Franz Walder – Product
Manager
Femke Goedhart – Business
Consultant
• 16 years of experience with various collaboration
platforms
• Explains “How Nerds Tick” to Users & “How Users Quirk” to
Nerds
• Focuses on Enterprise Adoption, ECM, Usability & Analytics
• Lives in The Netherlands (if she isn’t traveling)
Speakers
• Almost 20 years of experience in (what used
to be) the Lotus universe
• Administrator, developer, virtualization
enthusiast
• Lives in Austria (hence the funny accent)

3. Make Your Data Work for
A little introduction into adoption

4. Adoption & Analytics
Congratulations! Your company has deployed IBM Connections.
Now what?
How to get people to use it?
• Reinforce a sustained usage?
• Support growth?
• Stimulate innovation?
And how do you measure how well that works?

5. Why is IBM Connections adoption even a topic?
Primary process
Secondary processes
“Do it or you won’t get paid”
“What’s in it for me?”

6. Three key concepts of Connections adoption...
Start with the WHY
One size DOES NOT fit all
Adoption EQUALS Adaptation

7. 1. Start with the Why
• you do
• you do it
• you do it
Golden Circle
“Tools”
“Instruc
t”
“Inspire & Make it
real”
Wha
t
Why
How

8. 2. One size fits all?
Image: http://www.thewomenscode.com/wp-
Rogers Curve

9. Identify
your
groups
Create an
adoption
plan
Execute Success!
3. Adoption equals Adaptation

10. 3. Adoption equals Adaptation
Identify
your
groups
Create
adoption
plan
Execute Success!

11. Start
Try/Explore
Adopt
Challenge
Adapt
Adoption needs to be an iterative process, because...
• .... People change
• .... Situations change
• .... Tools change
• .... Goals change
• .... Context changes all of it

12. So what role do Analytics play in this?
• Insight into to the WHAT & HOW of what’s happening
• Identification of “Change makers” (people, content,
communities, etc)
• Alerting to anomalies (both positive & negative!)
• Validation of current strategies
• Deduction of potential areas of interest
BUT DON’T FORGET THE USER IN ALL THIS!

13. Types:
• Social Analytics & Reporting
• Community Metrics
• Personal Metrics
• Administrator Metrics
Products:
• Cognos
• Kudos Analytics
• ConnectionsExpert & iDNA
• Connections Cloud Metrics
• ...
What is available?

14. So what could Watson Analytics do?

15. Make Your Data Work for
Data integration and preparation with
Bluemix Data Connect

17. Make Your Data Work for
Data analysis and visualization with
Watson Analytics

18. Make Your Data Work for
Share your results with
Watson Analytics

19. Questions?

20. panagenda GmbH – Make Your Data Work for You
Koningin Julianaplein 10 ● 2595 AA The Hague (The
Netherlands) ● Skype: femware ● Cell: +31 6 25400482
E-Mail: femke.goedhart@panagenda.com
Femke Goedhart
Business Consultant
panagenda GmbH – Make Your Data Work for You
Schreyvogelgasse 3/10 ● 1010 Vienna (Austria)
Cell: +43 699 1899 1807
E-Mail: franz.walder@panagenda.com
Franz Walder
Product Manager
Feel free to contact us!
https://nl.linkedin.com/in/femkegoedhart
http://femkegoedhart.com
@FemkeGoedhart
https://at.linkedin.com/in/franzwalder

21. Headquarters, Austria:
panagenda GmbH (Ltd.)
Schreyvogelgasse 3/10
AT 1010 Vienna
Phone: +43 1 89 012 89
Fax: +43 1 89 012 89-15
E-Mail: info@panagenda.com
Headquarters, Germany:
panagenda GmbH (Ltd.)
Lahnstraße 17
DE 64646 Heppenheim
Phone: +49 6252 67 939-00
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
USA:
panagenda Inc.
60 State Street, Suite 700
MA 02109 Boston
Phone: +1 617 855 5961
Fax: +1 617 488 2292
E-Mail: info@panagenda.com
Germany:
panagenda Consulting GmbH (Ltd.)
Donnersbergstraße 1
DE 64646 Heppenheim
Phone: +49 6252 67 939-86
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
The Netherlands:
Trust Factory B.V.
11th Floor,
Koningin Julianaplein 10
NL 2595 AA The Hague
Phone: +31 70 80 801 96
E-Mail: info@trust-factory.com
© 2007-2015 panagenda
Make Your Data Work for

22. Notices and
disclaimers
Copyright © 2017 by International Business Machines Corporation (IBM). No part of this document may be reproduced or transmitted
in any form without written permission from IBM.
U.S. Government Users Restricted Rights — Use, duplication or disclosure restricted by GSA ADP Schedule Contract with
IBM.
Information in these presentations (including information relating to products that have not yet been announced by IBM) has been
reviewed for accuracy as of the date of initial publication and could include unintentional technical or typographical errors. IBM shall
have no responsibility to update this information. THIS DOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER
EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISING FROM THE USE OF THIS
INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESS INTERRUPTION, LOSS OF PROFIT OR LOSS
OF OPPORTUNITY. IBM products and services are warranted according to the terms and conditions of the agreements under which
they are provided.
IBM products are manufactured from new parts or new and used parts. In some cases, a product may not be new and may have been
previously installed. Regardless, our warranty terms apply.”
Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice.
Performance data contained herein was generally obtained in a controlled, isolated environments. Customer examples are presented
as illustrations of how those customers have used IBM products and the results they may have achieved. Actual performance, cost,
savings or other results in other operating environments may vary.
References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs
or services available in all countries in which IBM operates or does business.
Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily
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shall constitute legal or other guidance or advice to any individual participant or their specific situation.
It is the customer’s responsibility to insure its own compliance with legal requirements and to obtain advice of competent legal counsel
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23. Notices and
disclaimers
continued
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24. Thank you
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26. Demo #1
What are my most active communities?
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36. Demo #2
What are my people talking about?
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45. Demo #3
Which users could I ask to become my ambassadors?
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