How are you thanking your donors? Learn the power of thank you, with examples.

1. The Power
of Thank
You
Pamela Grow
Thursday, February 11, 16

2. About Pam...
• Join 20,000 weekly readers of The
Grow Report, the leading newsletter
for small nonprofits
• pamelagrow.com
• Simple Development Systems |
Membership program
• Basics & More™ | fundraising
fundamentals courses created with
your busy schedule in mind
Thursday, February 11, 16

3. Is this your job?
Thursday, February 11, 16

4. OMG!Thursday, February 11, 16

5. Thursday, February 11, 16

6. “Start with
the end in
mind.”
― Stephen R. Covey, Seven Habits of Highly Effective People:
Powerful Lessons in Personal Change
Thursday, February 11, 16

7. Why should
you
even care?
Thursday, February 11, 16

8. “The long-term success of
your organization is
determined by the relationship
between the flow in and the
flow out, and by keeping as
many donors as possible in the
bucket for as long as possible.”
Roger Craver. Retention Fundraising
Thursday, February 11, 16

9. Here’s all your donor
needs to know...
• that the gift was received...and you were
pleased to get it
• that the gift was “set to work” as intended
• that the project or program to which the
gift was directed had/is having the desired
effect
Thursday, February 11, 16

10. Gah!
Not a
receipt
please...
Thursday, February 11, 16

11. Your job is to inspire
and delight.
Thursday, February 11, 16

12. Donors who were called gave 39% more
next time.
Thursday, February 11, 16

13. Thursday, February 11, 16

14. Anatomy of a thank
you letter
Thursday, February 11, 16

15. Get it out fast
Thursday, February 11, 16

16. Get it right
Thursday, February 11, 16

17. Is it
personalized?
Thursday, February 11, 16

18. Show the
love!
Thursday, February 11, 16

19. Show me that
you know me.
Thursday, February 11, 16

20. Do you need to
thank them for
something
specific?
Thursday, February 11, 16

21. Your ‘in-
memoriam’
donors
Thursday, February 11, 16

22. Impact
Thursday, February 11, 16

23. Did you include
a contact?
Thursday, February 11, 16

24. What to
expect...
Thursday, February 11, 16

25. Real signature
Marisa Q. Boardprez
Thursday, February 11, 16

26. More ‘you’ than
‘we.’
Thursday, February 11, 16

27. What
about
monthly
donors?
Thursday, February 11, 16

28. Don’t
Thursday, February 11, 16

29. Include
an
ask.
Thursday, February 11, 16

30. Thursday, February 11, 16

31. Thursday, February 11, 16

32. Thursday, February 11, 16

33. Before and After
Thursday, February 11, 16

34. Not a
writer?
Thursday, February 11, 16

35. Thursday, February 11, 16

36. Straight from the
heart...
Thursday, February 11, 16

37. The Power of
Hand-Written
Thursday, February 11, 16

38. Thursday, February 11, 16

39. VideoThursday, February 11, 16

40. Thursday, February 11, 16

41. What about
email?
Thursday, February 11, 16

42. Thursday, February 11, 16

43. Best
email
thank
you
ever...
Thursday, February 11, 16

44. Thank
you...
just
because
Thursday, February 11, 16

45. Thank
and
welcome
new
subscribers
Thursday, February 11, 16

46. Binders full
of thank yous
Thursday, February 11, 16

47. How are you thanking
your new donors?
Thursday, February 11, 16

48. Nonprofits
today lose, on
average, 70% of
donors after the
first gift.
Thursday, February 11, 16

49. New Donor
Welcome
Kit
•Welcome letter
•Sticker
•Stewardship
Pocket Guide
Thursday, February 11, 16

50. Thursday, February 11, 16

51. “Piglet noticed that
even though he had a
Very Small Heart, it
could hold a rather
large amount of
Gratitude.”
― A.A. Milne, Winnie-the-Pooh
Thursday, February 11, 16

52. Resources
• Retention Fundraising:The New Art &
Science of KeepingYour Donors for Life.
Roger M. Craver
• KeepYour Donors. Tom Ahern. Simone
Joyaux
• Donor-Centered Fundraising. Penelope
Burk
• SOFII ThankYou Letter Clinic
• Donor Love Toolkit
Thursday, February 11, 16

53. The Power of Thank You | The
Basics & More™
http://basicsandmorefundraising.com/
Thursday, February 11, 16

54. Thank
You!
Thursday, February 11, 16