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Redefining Business Ownership

[	
  1	
  ]	
  
Partnering with Entrepreneurs
to Deliver Breakthrough Skincare Solutions
and Substantial Income Potential
[	
  2	
  ]	
  
Convergence is Creating New Business Opportunities

$2.9+ Billion Spent
Annually on Anti-Aging
Skincare Products

Rise of the
Social Commerce

Source: Euromonitor, Global Industry Analyst

TRADITIONAL
BUSINESS
MODELS ARE
CHANGING

Breakthroughs
In Skincare

Shift in Power
from Corporations
to Individuals

[	
  4	
  ]	
  
The Right Business Model,
at the Right Time, in the Right Market
Products

Brand Presence

Clinically Proven Solutions
That Deliver Results

Established Brand That Works
for You

Direct Sales Model with Low Cost of
Entry, High Profit Potential

Support to Monetize the Value of
Your Network

Channel

Profit
[	
  5	
  ]	
  
Products

The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the
individual. Rodan + Fields® makes no guarantee as to the results you may experience.
[	
  6	
  ]	
  
An Opportunity to Participate
in a Multi-Billion Dollar, Growing Market
Skincare Is the #1 Defense
Against the Appearance of Aging

84% of Women Feel Pressure to
Look Younger
Many Consumers Are Dissatisfied
with Their Current Products

84% of Women in Their 20s
Are Concerned About Aging

100% of Women Want to Look
Younger than their Years
Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

[	
  7	
  ]	
  
A Synergistic Approach to Skincare

GET A FAST START

REDEFINE MACRO Exfoliator™
for Extreme Smoothness
and Radiance

GO THE DISTANCE

REDEFINE Regimen for the
Appearance of Lines, Pores
and Loss of Firmness

AMP IT UP

REDEFINE AMP MD™ System
for Firmer-Looking Skin

[	
  8	
  ]	
  
REDEFINE Clinical Results
REDEFINE Regimen

MACRO Exfoliator™

AMP MD™ System

After 8 Weeks of Use*

After One Use and After Four
Weeks*

After 8 Weeks of Use With the
REDEFINE Regimen*

PERCENT OF PARTICIPANTS EXPERIENCING
AN IMPROVEMENT

PERCENT OF PARTICIPANTS EXPERIENCING
AN IMPROVEMENT IN SKIN TEXTURE*

PERCENT OF PARTICIPANTS EXPERIENCING
AN IMPROVEMENT

*Results may vary.

*One-use data includes use of MACRO Exfoliator™ Cooling Gel.
Four week data includes use of Cooling Gels and REDEFINE
Regimen. Results may vary.

*Results may vary.

[	
  9	
  ]	
  
Real Results: REDEFINE Regimen and AMP MD™
System in Four Weeks*
BEFORE

BEFORE

AFTER

*Unretouched photos. Results may vary.

AFTER

[	
  10	
  ]	
  
Real Results: REDEFINE MACRO Exfoliator™
™

After Using the REDEFINE MACRO Exfoliator Once Weekly and Respective Regimen Daily*

REDEFINE REGIMEN

REVERSE REGIMEN

UNBLEMISH REGIMEN

BEFORE

BEFORE

AFTER 2 MONTHS

BEFORE

AFTER 3.5 MONTHS

AFTER 2 MONTHS

BEFORE

AFTER 2 MONTHS

*Unretouched photos. Results may vary.

[	
  11	
  ]	
  
Brand Presence

[	
  12	
  ]	
  
Established Brand
with Significant Media Coverage

PRINT

TELEVISION

WEB

MORE MEDIA COVERAGE THAN ANY OTHER DIRECT SELLING COMPANY
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

[	
  13	
  ]	
  
Social Media Buzz

Example Of Weekly Social Snapshot – August 28, 2013 – September 09, 2013

[	
  14	
  ]	
  
People Are Taking Notice
The Direct Selling Association
Awarded R+F four Ethos Awards in 2013,
including the Vision for Tomorrow Award.

The American Business Awards
Awarded Gold for Consumer Product
Company of the Year.

Ernst & Young
Dr. Katie Rodan and Dr. Kathy Fields
were finalists for Northern California
Entrepreneurs of the Year.

The San Francisco Business Times
Recognized R+F as the 24th fastest growing
company in the Bay Area in 2013.

Media Impressions
Over 70 million media impressions in
2013 alone.
[	
  15	
  ]	
  
Channel

[	
  16	
  ]	
  
Our Direct Sales Model
Focuses on Where the Power Resides

DIRECT SALES

2014

INDIVIDUALS BUILDING
SKINCARE BUSINESSES
Producing Volume Which Far
Exceeds Our Retail Presence

RETAIL SALES

2007

A LEADING CLINICAL SKINCARE LINE
in Prestige Department Stores
[	
  17	
  ]	
  
A Unique Model

LOW

£ 
£ 
£ 
£ 

Cost of Entry

Leverage Your Network
Share the Product
Scale Efficiently and Quickly
No Product Inventory

HIGH

£ 
£ 
£ 

Profit Potential

Recoup Your Start-Up Costs
in the First Month
Long-Term Residual Income
Unlimited Earning Potential

[	
  18	
  ]	
  
Leverage the Exponential Value of
YOUR Network

YOU

£ 

Multiple “Generations” of Connections Drives Incremental Opportunities

£ 

Technology Enables Leverage, Speed and Duplication

£ 

Multiple Sources of Income: Sales and Commissions
[	
  19	
  ]	
  
Proven, Turnkey Business Support

Customer Care
Email and Phone
Access to Registered
Nurses with Dermatology
Experience

Assessment Tools

Training

Sophisticated
“Prescription” Tools
and Guidelines for
Determining
Skincare Needs

Ongoing Skincare
and Award-Winning
Business Education
From Leaders in
the Field

[	
  20	
  ]	
  
Building Your Business Anytime, Anywhere
Pulse
Mobile

R+F
Catalog

Mentors
Magazine

Solution
Tool

MACRO E
App

R+F Biz Op

[	
  21	
  ]	
  
A Business Opportunity
for People with Diverse Backgrounds
Stay-at-Home Mother and Wife of Former Major League Baseball Player
Country Music Writer | Corporate Chief Financial Officer | Aesthetician
Elementary School Teacher | Luxury Real Estate Agent | Attorney | Architect

Home-Schooling Mom | Pharmaceutical Sales Representative
Beauty Industry Marketing Executive | General Contractor / Builder
Former Professional Figure Skater | Public Relations Executive | Artist and
Entrepreneur | Commercial Real Estate Broker  | Corporate Sales Trainer
[	
  22	
  ]	
  
Profit

[	
  23	
  ]	
  
Start Your Own Business Today
It Takes Just Minutes to Get Started
BIG BUSINESS LAUNCH KIT
$695

RFX EXPRESS BUSINESS KIT
$995

Also available: $395 Personal Results Kit and the $45 Business Portfolio. Kit contents
subject to change.
[	
  24	
  ]	
  
Immediate Rewards

Fast Start Program

Offers you the opportunity to earn an
immediate return and more on your initial
start-up cost.

Plus, achieve the iStart Program for
the opportunity to earn a new iPad.
[	
  25	
  ]	
  
Road to RFX

[	
  26	
  ]	
  
Redefining Business Ownership

Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant.  Rodan & Fields, LLC
makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate.  Each
Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income
Disclosure Statement on our website: www.rodanandfields.com/images/Archives/RF-Income-Disclosure-Statement.pdf

[	
  27	
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Rodan and Fields Business System Presentation

  • 2. Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions and Substantial Income Potential [  2  ]  
  • 3. Convergence is Creating New Business Opportunities $2.9+ Billion Spent Annually on Anti-Aging Skincare Products Rise of the Social Commerce Source: Euromonitor, Global Industry Analyst TRADITIONAL BUSINESS MODELS ARE CHANGING Breakthroughs In Skincare Shift in Power from Corporations to Individuals [  4  ]  
  • 4. The Right Business Model, at the Right Time, in the Right Market Products Brand Presence Clinically Proven Solutions That Deliver Results Established Brand That Works for You Direct Sales Model with Low Cost of Entry, High Profit Potential Support to Monetize the Value of Your Network Channel Profit [  5  ]  
  • 5. Products The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the individual. Rodan + Fields® makes no guarantee as to the results you may experience. [  6  ]  
  • 6. An Opportunity to Participate in a Multi-Billion Dollar, Growing Market Skincare Is the #1 Defense Against the Appearance of Aging 84% of Women Feel Pressure to Look Younger Many Consumers Are Dissatisfied with Their Current Products 84% of Women in Their 20s Are Concerned About Aging 100% of Women Want to Look Younger than their Years Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010 [  7  ]  
  • 7. A Synergistic Approach to Skincare GET A FAST START REDEFINE MACRO Exfoliator™ for Extreme Smoothness and Radiance GO THE DISTANCE REDEFINE Regimen for the Appearance of Lines, Pores and Loss of Firmness AMP IT UP REDEFINE AMP MD™ System for Firmer-Looking Skin [  8  ]  
  • 8. REDEFINE Clinical Results REDEFINE Regimen MACRO Exfoliator™ AMP MD™ System After 8 Weeks of Use* After One Use and After Four Weeks* After 8 Weeks of Use With the REDEFINE Regimen* PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT IN SKIN TEXTURE* PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT *Results may vary. *One-use data includes use of MACRO Exfoliator™ Cooling Gel. Four week data includes use of Cooling Gels and REDEFINE Regimen. Results may vary. *Results may vary. [  9  ]  
  • 9. Real Results: REDEFINE Regimen and AMP MD™ System in Four Weeks* BEFORE BEFORE AFTER *Unretouched photos. Results may vary. AFTER [  10  ]  
  • 10. Real Results: REDEFINE MACRO Exfoliator™ ™ After Using the REDEFINE MACRO Exfoliator Once Weekly and Respective Regimen Daily* REDEFINE REGIMEN REVERSE REGIMEN UNBLEMISH REGIMEN BEFORE BEFORE AFTER 2 MONTHS BEFORE AFTER 3.5 MONTHS AFTER 2 MONTHS BEFORE AFTER 2 MONTHS *Unretouched photos. Results may vary. [  11  ]  
  • 12. Established Brand with Significant Media Coverage PRINT TELEVISION WEB MORE MEDIA COVERAGE THAN ANY OTHER DIRECT SELLING COMPANY Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising [  13  ]  
  • 13. Social Media Buzz Example Of Weekly Social Snapshot – August 28, 2013 – September 09, 2013 [  14  ]  
  • 14. People Are Taking Notice The Direct Selling Association Awarded R+F four Ethos Awards in 2013, including the Vision for Tomorrow Award. The American Business Awards Awarded Gold for Consumer Product Company of the Year. Ernst & Young Dr. Katie Rodan and Dr. Kathy Fields were finalists for Northern California Entrepreneurs of the Year. The San Francisco Business Times Recognized R+F as the 24th fastest growing company in the Bay Area in 2013. Media Impressions Over 70 million media impressions in 2013 alone. [  15  ]  
  • 16. Our Direct Sales Model Focuses on Where the Power Resides DIRECT SALES 2014 INDIVIDUALS BUILDING SKINCARE BUSINESSES Producing Volume Which Far Exceeds Our Retail Presence RETAIL SALES 2007 A LEADING CLINICAL SKINCARE LINE in Prestige Department Stores [  17  ]  
  • 17. A Unique Model LOW £  £  £  £  Cost of Entry Leverage Your Network Share the Product Scale Efficiently and Quickly No Product Inventory HIGH £  £  £  Profit Potential Recoup Your Start-Up Costs in the First Month Long-Term Residual Income Unlimited Earning Potential [  18  ]  
  • 18. Leverage the Exponential Value of YOUR Network YOU £  Multiple “Generations” of Connections Drives Incremental Opportunities £  Technology Enables Leverage, Speed and Duplication £  Multiple Sources of Income: Sales and Commissions [  19  ]  
  • 19. Proven, Turnkey Business Support Customer Care Email and Phone Access to Registered Nurses with Dermatology Experience Assessment Tools Training Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs Ongoing Skincare and Award-Winning Business Education From Leaders in the Field [  20  ]  
  • 20. Building Your Business Anytime, Anywhere Pulse Mobile R+F Catalog Mentors Magazine Solution Tool MACRO E App R+F Biz Op [  21  ]  
  • 21. A Business Opportunity for People with Diverse Backgrounds Stay-at-Home Mother and Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician Elementary School Teacher | Luxury Real Estate Agent | Attorney | Architect Home-Schooling Mom | Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder Former Professional Figure Skater | Public Relations Executive | Artist and Entrepreneur | Commercial Real Estate Broker  | Corporate Sales Trainer [  22  ]  
  • 23. Start Your Own Business Today It Takes Just Minutes to Get Started BIG BUSINESS LAUNCH KIT $695 RFX EXPRESS BUSINESS KIT $995 Also available: $395 Personal Results Kit and the $45 Business Portfolio. Kit contents subject to change. [  24  ]  
  • 24. Immediate Rewards Fast Start Program Offers you the opportunity to earn an immediate return and more on your initial start-up cost. Plus, achieve the iStart Program for the opportunity to earn a new iPad. [  25  ]  
  • 25. Road to RFX [  26  ]  
  • 26. Redefining Business Ownership Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant.  Rodan & Fields, LLC makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate.  Each Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income Disclosure Statement on our website: www.rodanandfields.com/images/Archives/RF-Income-Disclosure-Statement.pdf [  27  ]