Slide deck that accompanies my "Framework for a Successful SEO Strategy" presentation

2.  SEO101
 AThreefoldApproach
to SEO
 Measurement &
Improvement
 What’s New in SEO
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3.  Please hold questions until the end!
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5.  Google does data entry
with your website
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www.WooRank.com

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HandWooRank
Report to
Webmaster.
Tell them to fix it all.
(Cry if necessary)

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http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)

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Each product or service needs its own page.

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(Blog must be on your own website, not on WordPress.com or Blogger.com)

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 4 Categories = 4 Posts Per Month
 ONE Key Phrase per post!

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https://www.stumbleupon.com/pd
Paid Discovery on Great Content =
FAST Link Building

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1. Organic Keywords
Traffic Sources -> Sources -> Search -> Organic
2. Individual PageTraffic
Content-> Site Content -> All Pages
3. ReferralTraffic
Traffic Sources -> Sources -> Referrals

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Find where you already have momentum, then BLOG, BLOG,
BLOG!
Also consider enhancing your “Services” pages or other areas
of your site…
“Wow, I should
definitely blog
more about
black hat SEO!”
“I should add
that to my
Services page”
“That would
make a great
article title”

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Jump ahead of
hundreds of
millions of pages
using Authorship!
http://plus.google.com/authorship

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39. 1. Fill out
100%
2. Get reviews!
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http://places.google.com

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 Technical
 Fix Issues
 On-Page
 Keyword Research
 Revisit Site Structure
 Editorial Calendar
 Off-Page
 Links (Stumble!)
 Social Media
 Measure & Improve
 Watch the “Metrics
that Matter”
 Get ideas from
keyword data
 Stay onTop of
Trends
 Authorship
 Local

42. pam@pamannmarketing.com
Download this slide deck at http://bit.ly/MorrisSEO
FREE Website
SEO Audit
For seminar guests ONLY!