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Podcasting 201
From Planning to Publishing
Podcasting In Action
@Palumbo
p@lumbo.me
Joseph Palumbo
josephpalumbo.com
PENCILS DOWN
Podcasting 101
Turning Your Voice Into A Brand
PENCILS DOWN
http://bit.ly/1DFzEn6
9,096
53
Views
Likes
➡What is podcasting
➡Why is podcasting such an
effective marketing tool
➡Planning your podcast
➡Podcasting essentials
➡How to record your first episode
➡How to edit your podcast
➡How to publish your podcast
Your face here
Let’s Review
“Why should I listen to
this guy?”- Every Smart Audience
?
What is
podcasting?
Highly Indexable
On-Demand
Easily Consumable
163% increase
between 2006 to 2012
*Edison Research via Forbes Magazine
Storytelling is a powerful
way to communicate
your value prop
Just because you’re a good
writer…
…doesn’t mean your
audience are good readers
Your expertise
becomes
your listeners
ENTERTAINMENT
People talking about
what their passionate
about!
…density of design…
Now, all it does is tell
the time and the date,
that’s it. But, man, how
it does it.
Cult of Personality
Creating your first podcast…
…Planning
Picking a show topic
Old Logic:
Be an expert
New Logic:
Become an expert
Show Format
- Monologue
- Interview
- Panel
Show Scope
- Specific Topic
- Temporal
Show Style
- Scripted vs. Extemporaneous
- Produced vs. Raw
- Formal vs. Casual
Quality Matters…
…but don’t let it stop you
Whatever your
budget spend the
majority of it on
your microphone(s)
Determine show topic/interview
Coordinate interview (who, what, where, when, how)
Plan Show
idea>action continuum
Setup/Re...
EXCITEMENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
➡How to record your first episode
➡How to edit your podcast
➡How to publish your podcast
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
Podcasting 201 - From Planning To Publishing, Podcasting In Action
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Podcasting 201 - From Planning To Publishing, Podcasting In Action

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This session takes everything discussed in the previous class (Podcasting 101: Turning Your Voice Into Your Brand and here is the link ) and puts it into action. In this "fingers to keyboard" tutorial lead by blogger/podcaster Joseph Palumbo, we'll record a short podcast, add music and sound effects to the recording, adjust the sound levels for good quality, add show notes, then post it to one of the major podcast hosting services. In other words, you will leave the is session a full-fledge podcaster.

Veröffentlicht in: Marketing, Technologie
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Podcasting 201 - From Planning To Publishing, Podcasting In Action

  1. 1. Podcasting 201 From Planning to Publishing Podcasting In Action
  2. 2. @Palumbo p@lumbo.me Joseph Palumbo josephpalumbo.com
  3. 3. PENCILS DOWN
  4. 4. Podcasting 101 Turning Your Voice Into A Brand
  5. 5. PENCILS DOWN http://bit.ly/1DFzEn6
  6. 6. 9,096 53 Views Likes
  7. 7. ➡What is podcasting ➡Why is podcasting such an effective marketing tool ➡Planning your podcast ➡Podcasting essentials
  8. 8. ➡How to record your first episode ➡How to edit your podcast ➡How to publish your podcast
  9. 9. Your face here
  10. 10. Let’s Review
  11. 11. “Why should I listen to this guy?”- Every Smart Audience
  12. 12. ?
  13. 13. What is podcasting?
  14. 14. Highly Indexable On-Demand Easily Consumable
  15. 15. 163% increase between 2006 to 2012 *Edison Research via Forbes Magazine
  16. 16. Storytelling is a powerful way to communicate your value prop
  17. 17. Just because you’re a good writer… …doesn’t mean your audience are good readers
  18. 18. Your expertise becomes your listeners ENTERTAINMENT
  19. 19. People talking about what their passionate about!
  20. 20. …density of design…
  21. 21. Now, all it does is tell the time and the date, that’s it. But, man, how it does it.
  22. 22. Cult of Personality
  23. 23. Creating your first podcast… …Planning
  24. 24. Picking a show topic
  25. 25. Old Logic: Be an expert
  26. 26. New Logic: Become an expert
  27. 27. Show Format - Monologue - Interview - Panel
  28. 28. Show Scope - Specific Topic - Temporal
  29. 29. Show Style - Scripted vs. Extemporaneous - Produced vs. Raw - Formal vs. Casual
  30. 30. Quality Matters… …but don’t let it stop you
  31. 31. Whatever your budget spend the majority of it on your microphone(s)
  32. 32. Determine show topic/interview Coordinate interview (who, what, where, when, how) Plan Show idea>action continuum Setup/Record/Takedown Edit Show Write show notes, blog post, etc. Upload to hosting Promote!!!!
  33. 33. EXCITEMENT PLANNING RECORDING EDITING PUBLISHING The Podcasting Triangle
  34. 34. ➡How to record your first episode ➡How to edit your podcast ➡How to publish your podcast

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