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Podcasting 101
Turning Your Voice Into A Brand
@Palumbo
p@lumbo.me
Joseph Palumbo
josephpalumbo.com
PENCILS DOWN
➡What is podcasting
➡Why is podcasting such an
effective marketing tool
➡How to create your first podcast
➡How to publish y...
“Why should I listen to
this guy?”- Every Smart Audience
Lessons Learned
What is
podcasting?
Who has listened
to a podcast?
Podcasting is…
Internet
Radio?
Audio Blog
Posts?
Highly Indexable
On-Demand
Easily Consumable
Podcasts can be
consumed
actively or passively
Passive Content
Active Learning
Gaining in popularity
163% increase
between 2006 to 2012
*Edison Research via Forbes Magazine
49% of Americans
know about podcasts
43% of 2.6B downloads
were from mobile
devices
So why is podcasting
such an effective
marketing tool?
People like to be
entertained
Your expertise
becomes
your listeners
ENTERTAINMENT
Storytelling is a powerful
way to communicate your
value prop
People like to learn more
than they like to be taught
Cult of Personality
People who do it well…
Even big companies
do it…
The Rackspace
ProdCast
Creating your first
podcast…
…Planning
Picking a show
topic
Old Logic:
Be an expert
New Logic:
Become an expert
Don’t make a living on what you already know.
Making a living on what you can learn.
Simple
Find the core idea
Unexpected
Grab people’s attention by
surprising them
Concrete
Make sure an idea can be
grasped and remembered
Credible
Make it believable
Emotional
Help people see/feel the
importance
Stories
Empower people to use an
idea through narrative
Show Format
- Monologue
- Interview
- Panel
Show Scope
- Specific Topic
- Temporal
Show Style
- Scripted vs. Extemporaneous
- Produced vs. Raw
- Formal vs. Casual
You should be able to
list 10 episodes
Creating your first
podcast…
…Gear
Quality Matters
Quality Matters…
…but don’t let it stop you
Hardware
Microphones
Whatever your budget
spend the majority of it
on your microphone(s)
Condenser vs. Dynamic
Condenser Microphones
• Less expensive
• More “live” than “studio”
• Pick up a lot of ambient noise
Dynamic Microphones
• ...
Phantom Power?
USB vs. XLR
USB Microphones
• Plug and Play
• Digital to digital signals
• Require a mixer if you want to use
more than one
XLR Microp...
Get a stand
Connect you mic…
Computer vs. Digital Recorder
XLR and Computers
Digital Audio
Workspaces
GarageBand
Logic Pro X
Audacity Adobe
Audition
Audio Hijack Pro
My Studio aka
Palumdog Millionaire $tudio
Environment
Matters
EXCITEMENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
EXCITEMENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
I’ve recorded.
Now what?
I’ve recorded.
Now what?
Hosting
Libsyn
PodOmatic
Soundcloud PODCASTS.com
Seriously Simple Podcasting Squarespace
Publishing
Beginner Mistakes
• Don’t let your podcast run too long, always have a
show plan
• If you’re interviewing…SHUT UP
• Record one minutes of te...
Podcasting
Resources
• podcastalley.com
• podcastcastmethod.co
• podcast411.com
• Pat Flynn’s Tutorial - How to start a podcast
Questions?
Podcasting 101
Podcasting 101
Podcasting 101
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Podcasting 101

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A primer on how to turn your voice into a brand through podcasting.

+ What is podcasting?
+ Why is podcasting such a powerful marketing tool?
+ How can I create my first podcast?
+ How can I publish my podcast?

Delivered at the San Antonio Online Marketing Meetup on April 30, 2015

Veröffentlicht in: Marketing, Technologie
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
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Podcasting 101

  1. Podcasting 101 Turning Your Voice Into A Brand
  2. @Palumbo p@lumbo.me Joseph Palumbo josephpalumbo.com
  3. PENCILS DOWN
  4. ➡What is podcasting ➡Why is podcasting such an effective marketing tool ➡How to create your first podcast ➡How to publish your podcast
  5. “Why should I listen to this guy?”- Every Smart Audience
  6. Lessons Learned
  7. What is podcasting?
  8. Who has listened to a podcast?
  9. Podcasting is…
  10. Internet Radio?
  11. Audio Blog Posts?
  12. Highly Indexable On-Demand Easily Consumable
  13. Podcasts can be consumed actively or passively
  14. Passive Content Active Learning
  15. Gaining in popularity
  16. 163% increase between 2006 to 2012 *Edison Research via Forbes Magazine
  17. 49% of Americans know about podcasts
  18. 43% of 2.6B downloads were from mobile devices
  19. So why is podcasting such an effective marketing tool?
  20. People like to be entertained
  21. Your expertise becomes your listeners ENTERTAINMENT
  22. Storytelling is a powerful way to communicate your value prop
  23. People like to learn more than they like to be taught
  24. Cult of Personality
  25. People who do it well…
  26. Even big companies do it…
  27. The Rackspace ProdCast
  28. Creating your first podcast… …Planning
  29. Picking a show topic
  30. Old Logic: Be an expert
  31. New Logic: Become an expert
  32. Don’t make a living on what you already know. Making a living on what you can learn.
  33. Simple Find the core idea
  34. Unexpected Grab people’s attention by surprising them
  35. Concrete Make sure an idea can be grasped and remembered
  36. Credible Make it believable
  37. Emotional Help people see/feel the importance
  38. Stories Empower people to use an idea through narrative
  39. Show Format - Monologue - Interview - Panel
  40. Show Scope - Specific Topic - Temporal
  41. Show Style - Scripted vs. Extemporaneous - Produced vs. Raw - Formal vs. Casual
  42. You should be able to list 10 episodes
  43. Creating your first podcast… …Gear
  44. Quality Matters
  45. Quality Matters… …but don’t let it stop you
  46. Hardware Microphones
  47. Whatever your budget spend the majority of it on your microphone(s)
  48. Condenser vs. Dynamic
  49. Condenser Microphones • Less expensive • More “live” than “studio” • Pick up a lot of ambient noise Dynamic Microphones • More expensive • Tighter “studio” sound • Small recording range • Require more gain (pre-amp) Yeti Blue USB Connection $120 Shure SM7B XLR Connection $350
  50. Phantom Power?
  51. USB vs. XLR
  52. USB Microphones • Plug and Play • Digital to digital signals • Require a mixer if you want to use more than one XLR Microphones • Require a “digital audio interface” to convert analog to digital • Support for more professional equipment
  53. Get a stand
  54. Connect you mic…
  55. Computer vs. Digital Recorder
  56. XLR and Computers
  57. Digital Audio Workspaces
  58. GarageBand Logic Pro X Audacity Adobe Audition Audio Hijack Pro
  59. My Studio aka Palumdog Millionaire $tudio
  60. Environment Matters
  61. EXCITEMENT PLANNING RECORDING EDITING PUBLISHING The Podcasting Triangle
  62. EXCITEMENT PLANNING RECORDING EDITING PUBLISHING The Podcasting Triangle
  63. I’ve recorded. Now what?
  64. I’ve recorded. Now what?
  65. Hosting
  66. Libsyn PodOmatic Soundcloud PODCASTS.com Seriously Simple Podcasting Squarespace
  67. Publishing
  68. Beginner Mistakes
  69. • Don’t let your podcast run too long, always have a show plan • If you’re interviewing…SHUT UP • Record one minutes of test audio before you start • Have a backup recorder • Be aware of ambient sound • Prep your guests • Listen to the entire recorded episode
  70. Podcasting Resources
  71. • podcastalley.com • podcastcastmethod.co • podcast411.com • Pat Flynn’s Tutorial - How to start a podcast
  72. Questions?

×