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Hand Sanitizer - Brand Management

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Supat Imyoo
Supat Imyoo

The document outlines a branding and marketing plan for a children's hand sanitizer product. It discusses establishing a fun, family-oriented brand identity centered around a blue bubble and water drop logo. The brand aims to provide both functional benefits like precise dosing and emotional benefits like happiness. It also discusses developing brand awareness through education, events, and distribution and building brand loyalty through innovation, customization, and contests. International expansion is considered, maintaining a consistent global logo.

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YOUR KIDS’ PERSONAL GUARDIAN
FOR KIDS
FOR PARENTS
FOR HOME
SEASONAL/THEMATIC
BRAND IDENTITY - TARGET
BLUE BUBBLE WATER DROP HAND BRAND IDENTITY - LOGO
FUNCTIONAL BENEFITS EMOTIONAL BENEFITS Precise dosage Alcohol-free Non-stick Good smell Safe for children Big bottle & refill Portable Easy Amusing Happiness Cleanliness Freshness BRAND IDENTITY
BRAND PERSONALITY SINCERITY EXCITEMENT Family-oriented Honest Thoughtful Caring Cheerful Happy Trendy Provocative Young Lively Outgoing Fun
BRAND EQUITY – BRAND AWARENESS EDUCATION HYGIENE COMMUNICATION DISTRIBUTION EVENTS
BRAND EQUITY – BRAND ASSOCIATION NICE SIMPLE FUNNY BUBBLE WASH CLEAN ANTI-GERMS HANDS HEALTH
BRAND EQUITY – BRAND LOYALTY CREATE DEPENDENCE INNOVATION CUSTOMIZATION DESIGN CONTEST
BRAND EQUITY PERCEIVED QUALITY QUALITY PRODUCT TESTED PRODUCT
ADVERTISING & INTERNATIONAL MARKET
ADVERTISING CAMPAIGN
CAMPAIGN - RATP
INTERNATIONAL MARKET USE THE SAME LOGO WORLDWIDE
INTERNATIONAL MARKET ASIA/MUSLIM SCANDINAVIAN/ CANADA/RUSSIA JAPAN
THANK YOU SUPAT IMYOO SISSI VARGAS VINCENT GUILLOT FADOUA LAHKIM JANONA KUDRATOVA

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Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 

Hand Sanitizer - Brand Management