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Facebook and Twitter for Business 101

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Facebook and Twitter for Business 101

  1. 1. Photo: Charlottes Photo Gallery on Flickr Facebook and Twitter 101 Using Facebook and Twitter to Promote Your Business Lufkin/Angelina County Chamber of Commerce August 15, 2013
  2. 2. Get these slides here:: http://sarahtpage.com/lufkin-day-1/
  3. 3. Agenda Social media review Facebook 101 Twitter 101 Live Demos & Set Up Q&A
  4. 4. Social Media Review
  5. 5. Photo: erinjpattison Social media is FREE!
  6. 6. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  7. 7. Is Social Media Right for You? • Is social media … • Providing value to your organization and your members/customers? • Bringing benefit via brand awareness, membership, loyalty, sales, etc.? • Helping to grow membership base? • Justifying the investment? Source: pammarketingnut.com
  8. 8. First steps • Find your audience • Know what’s being said • Extend a virtual hand • Get your community to be virtual ambassadors • Have fun, in a professional manner of speaking Source: DCI
  9. 9. Facebook 101
  10. 10. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
  11. 11. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
  12. 12. Facebook Benefits to Biz • Low cost • Engage with fans of your business page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in the News Feeds of their friends – This can prompt others to check out your page and your business!
  13. 13. Facebook Benefits to Biz • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. • Targeted advertising opportunities (cheap too!)
  14. 14. Cover Photo Profile Photo Views and Apps Like Button Contact Info / Bio
  15. 15. Composer Pinned Post Page Features
  16. 16. Highlighted Post Page Features
  17. 17. Admin Panel Messages Post Performance Insights
  18. 18. Manage Page Settings Grow Your Fanbase Find Helpful Resources Admin Panel
  19. 19. Understanding Insights
  20. 20. Understanding Insights
  21. 21. Understanding Insights
  22. 22. Understanding Insights
  23. 23. Twitter 101
  24. 24. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
  25. 25. Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
  26. 26. Twitter Benefits for Biz • Low cost • Speed of feedback • Potential reach of message • Customer engagement/service • Track what people are saying about your business • Create buzz around upcoming events • Promote your business and other content you create
  27. 27. Profile Photo or Avatar User name or handle Bio and website URL Recent tweets
  28. 28. Profile Photo or Avatar User name or handle Hashtag Mention Anatomy of a Tweet Shortened URL Retweet
  29. 29. Complete Your Profile Source: http://socialmediaexaminer.com
  30. 30. Follow People • Your customers • Your business partners, suppliers, contractors and vendors • Your competitors or peers • Trade or professional organizations for your industry • Businesses in your neighborhood • Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com
  31. 31. Start Talking • Types of Twitter Messages Tweet = message you send out to everyone who follows you @Reply = message you send out as a reply to one you received Mention = message you send out that mentions another Twitter username Direct Message (DM) = message you send privately to another Twitter user Retweet (RT) = message created and sent by someone else that you share with the people who follow you Source: http://socialmediaexaminer.com
  32. 32. Connect Your Online Presence
  33. 33. Connect Your Online Presence Source: http://socialmediaexaminer.com
  34. 34. Share Photos Source: http://socialmediaexaminer.com
  35. 35. Share Photos Source: http://socialmediaexaminer.com
  36. 36. Organize People You Follow Into Lists Source: http://socialmediaexaminer.com
  37. 37. Use #Hashtags Use hashtags in your marketing to help people find your business and the conversations around it. # Source: http://socialmediaexaminer.com
  38. 38. Find Local Customers http://twitter.com/search-advanced Source: http://socialmediaexaminer.com
  39. 39. Facebook Page Setup
  40. 40. Facebook Page Setup 1. Permissions a) Default landing tab b) Posting ability 2. Basic information a) Editing 3. Profile a) Choose photo and edit thumbnail 4. Featured a) Likes and page owners
  41. 41. Facebook Page Setup 5. Resources a) Ads b) Custom user name c) Link to Twitter 6. Admin Roles a) Add or remove 7. Mobile a) Update via E-mail b) Update via mobile web c) Update via iPhone d) Update via text
  42. 42. Facebook Page Use
  43. 43. Facebook Page Use 1. Page layout and elements 2. Write a status update 3. Add photos, links, and videos to status updates 4. Uploading photos and creating albums 5. Create events 6. Create notes
  44. 44. Twitter Page Setup
  45. 45. Twitter Setup 1. Go to http://twitter.com 2. Enter your name, password, and email address 3. Click on the “Sign Up for Twitter” button 4. Create a username 5. Click on “Create my Account”
  46. 46. Twitter Setup (cont’d) 6. Click on the gear icon at the top right and select “Settings” a. Account Settings: 1) Select English and Central Time Zone 2) DO NOT protect your tweets b. Profile Settings: 1) Upload a profile photo 2) Upload a header photo 3) Enter real name/business name 4) Enter actual location (Ex: Lufkin, TX) 5) Enter website URL 6) Enter bio – VERY IMPORTANT c. Design Settings 1) Choose a background or upload a new image
  47. 47. Twitter Setup: Next Steps 1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right 1) Search by name, username & location 2) Follow other local businesses/people
  48. 48. Twitter Setup: Next Steps 2. Enter some content (140 characters) a. Tell the world you’re on Twitter! b. Talk about an upcoming event, sale, a new product/service c. Link to an interesting article related to your business 1) Use a URL shortener like http://bit.ly to save space & for tracking d. Reply to someone e. RT someone else’s content
  49. 49. Twitter Setup: Next Steps 3. Promote your page a. Update your Facebook status with a link to your new Twitter page – hit up your friends b. Include links in your E-mail signature, on your website, in E-newsletters
  50. 50. What Do You Want To Try?
  51. 51. Can I Help? Call Me! Photo: .Spartography on Flickr
  52. 52. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting

Hinweis der Redaktion

  • Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)

    SEO = getting found online

    Viral = now people will tell friends in a more public way
  • Handout:
    Ways to Use Twitter
  • Handout:
    Ways to Use Twitter
  • Location. Tell people where they can find you.
    Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
    Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
  • Customers
    Potential customers
    Neighborhood or community businesses
    Trade or professional organizations
    People who inspire you
    People you talk with the most
    A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
  • Search by city name or zip code to find other people, businesses, or organizations in your area.