SlideShare ist ein Scribd-Unternehmen logo
1 von 57
Downloaden Sie, um offline zu lesen
Digital Storytelling
for DMOs
Digital Storytelling for DMOs
Get these slides here:
http://sarahtpage.com/LandOfLincolnStorytelling/
Me Sheila Scarborough,
Tourism Currents
Stories Are Familiar
Digital Storytelling for DMOs
Everyone loves
a good story
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Why
storytelling?
SCIENCE
Why Storytelling?
Information is processed
more efficiently
Cuts through the clutter; helps
people retain messages
Evokes an emotional (hopefully
positive!) response
It isn’t “sales-y” (because....ewww)
Source: HubSpot
We use stories to
make sense out of
our world
Source: HubSpot
Source: HubSpot
Our brains use stories as a way to
organize our memories (Source: HubSpot)
Technology
is the GREAT
EQUALIZER
for modern
storytelling
Source: 8 Million Stories
A Good Story Has ….
Relatable characters
Beginning, middle, and end
Conflict
Source: http://www.postplanner.com/digital-storytelling-techniques-secret-sauce-social-media
“A story is a character in pursuit of
a goal in the face of an obstacle
or challenge.”
- Dev Basu, Powered by Search
“How the
character resolves
the challenge is
what keeps us
interested.”
Dev Basu, Powered by Search
Great stories
are also
CONCISE
Digital Storytelling for DMOs
Great stories must be relevant to your VISITORS
What Makes a Great Story?
Authentic
Human
Evoke emotion
Interest your customer or visitor
Involve everyday life
Great stories must be …
Source: 8 Million Stories
What Kinds of Stories
Can We Tell?
1. Educational stories
2. Trending news stories
3. Stories about your visitors
4. Classic stories, lessons, and quotes
5. Personal stories
Source: http://blog.wiredadvisor.com/how-to-use-storytelling-as-a-
marketing-strategy
Educational Stories
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Trending News Stories
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Stories About Your
Visitors
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Classic Stories,
Lessons, and Quotes
Digital Storytelling for DMOs
1/14/15
Digital Storytelling for DMOs
Digital Storytelling for DMOs
Personal Stories
1/14/15
Digital Storytelling for DMOs
Photo Credits
 Miss Magill reads a story. NYPL work
w/schools, 1912. Flickr Commons
 Storyteller Annie Tomlin, White
Springs FL, 1956, Flickr Commons
 Campfire: Sean Munson Flickr
Creative Commons
 Boy reading: John Moran Flickr CC
 Grandma reading: Sarah Altendorf
Flickr CC
 McCall's Magazine 1939, George
Eastman House on Flickr Commons
 Making sense of it all: Juan Andres
Martinez Flickr CC
• Book chaos: Sharon Drummond at
Flickr CC
• Fritzi Scheff demonstrating Magnavox
for Fifth Liberty Loan in New York City
1895 (courtesy Powerhouse Museum
on Flickr Commons)
• Star Wars action figures: Paul Mayne
on Flickr CC
• Rebel Scum: Stefan on Flickr CC
• Gumby & storm troopers: JD Hancock
at Flickr CC
• Photo of Sam Rayburn courtesy of
Sam Rayburn Historic Site Facebook
Page
Can I Help?
Call
Me!
Thank You!
Questions ?
Follow Me
Linkedin.com/in/sarahpa
ge
Facebook.com/SarahTPageConsult
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsultin
g
Pinterest.com/sarahtpage

Weitere ähnliche Inhalte

Was ist angesagt?

10 people who would have been great b2b sales consultants
10 people who would have been great b2b sales consultants10 people who would have been great b2b sales consultants
10 people who would have been great b2b sales consultantsThe Center for Sales Strategy
 
Business Storytelling by Cynthia Hartwig of Two Pens
Business Storytelling by Cynthia Hartwig of Two PensBusiness Storytelling by Cynthia Hartwig of Two Pens
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
 
Ignite Presentation Slideshow
Ignite Presentation SlideshowIgnite Presentation Slideshow
Ignite Presentation SlideshowDaryle Minor
 

Was ist angesagt? (6)

10 people who would have been great b2b sales consultants
10 people who would have been great b2b sales consultants10 people who would have been great b2b sales consultants
10 people who would have been great b2b sales consultants
 
Business Storytelling by Cynthia Hartwig of Two Pens
Business Storytelling by Cynthia Hartwig of Two PensBusiness Storytelling by Cynthia Hartwig of Two Pens
Business Storytelling by Cynthia Hartwig of Two Pens
 
#musesocial
#musesocial#musesocial
#musesocial
 
Gamifying Learning
Gamifying LearningGamifying Learning
Gamifying Learning
 
Ignite Presentation Slideshow
Ignite Presentation SlideshowIgnite Presentation Slideshow
Ignite Presentation Slideshow
 
Stories that build movements
Stories that build movementsStories that build movements
Stories that build movements
 

Andere mochten auch

Time management and goal setting (01 19-2013)
Time management and goal setting (01 19-2013)Time management and goal setting (01 19-2013)
Time management and goal setting (01 19-2013)Coach Edwin Soriano
 
Basic blogging for student journalists
Basic blogging for student journalistsBasic blogging for student journalists
Basic blogging for student journalistsCoach Edwin Soriano
 
Basic communication skills
Basic communication skillsBasic communication skills
Basic communication skillspaiils111
 
How to Use Digital Storytelling and Social Media to Market Your Responsible T...
How to Use Digital Storytelling and Social Media to Market Your Responsible T...How to Use Digital Storytelling and Social Media to Market Your Responsible T...
How to Use Digital Storytelling and Social Media to Market Your Responsible T...Audrey & Dan Uncornered Market
 
e-Government in the Philippines: Benchmarking against global best practices (...
e-Government in the Philippines: Benchmarking against global best practices (...e-Government in the Philippines: Benchmarking against global best practices (...
e-Government in the Philippines: Benchmarking against global best practices (...Coach Edwin Soriano
 
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaStep-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
 

Andere mochten auch (7)

Time management and goal setting (01 19-2013)
Time management and goal setting (01 19-2013)Time management and goal setting (01 19-2013)
Time management and goal setting (01 19-2013)
 
Basic blogging for student journalists
Basic blogging for student journalistsBasic blogging for student journalists
Basic blogging for student journalists
 
Basic communication skills
Basic communication skillsBasic communication skills
Basic communication skills
 
How to Use Digital Storytelling and Social Media to Market Your Responsible T...
How to Use Digital Storytelling and Social Media to Market Your Responsible T...How to Use Digital Storytelling and Social Media to Market Your Responsible T...
How to Use Digital Storytelling and Social Media to Market Your Responsible T...
 
e-Government in the Philippines: Benchmarking against global best practices (...
e-Government in the Philippines: Benchmarking against global best practices (...e-Government in the Philippines: Benchmarking against global best practices (...
e-Government in the Philippines: Benchmarking against global best practices (...
 
Media Relations Basics
Media Relations Basics Media Relations Basics
Media Relations Basics
 
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaStep-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
 

Ähnlich wie Digital Storytelling for DMOs

Digital Storytelling
Digital StorytellingDigital Storytelling
Digital StorytellingSarah Page
 
Design Patterns in Social Media: The Hero's Journey will be Twitter-ed
Design Patterns in Social Media:  The Hero's Journey will be Twitter-edDesign Patterns in Social Media:  The Hero's Journey will be Twitter-ed
Design Patterns in Social Media: The Hero's Journey will be Twitter-edEd Schipul
 
Libraries, Learning & Play
Libraries, Learning & PlayLibraries, Learning & Play
Libraries, Learning & Playhblowers
 
Art of Story-Telling: Social Stories
Art of Story-Telling: Social StoriesArt of Story-Telling: Social Stories
Art of Story-Telling: Social StoriesErica OGrady
 
So what’s so important about online communities ebriks infotech
So what’s so important about online communities   ebriks infotechSo what’s so important about online communities   ebriks infotech
So what’s so important about online communities ebriks infotechEBriks Infotech Pvt. Ltd.
 
Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014Joyce Kasman Valenza
 
Story in the Context of Transmedia
Story in the Context of TransmediaStory in the Context of Transmedia
Story in the Context of TransmediaJoel Blom
 
Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"
Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"
Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"OfficeDepotFoundation
 
Crafting Stories To Support Fundraising
Crafting Stories To Support FundraisingCrafting Stories To Support Fundraising
Crafting Stories To Support FundraisingDebra Askanase
 
The Power of Strategic Storytelling (2013)
The Power of Strategic Storytelling (2013)The Power of Strategic Storytelling (2013)
The Power of Strategic Storytelling (2013)Ole Tillmann
 
The Very Heart of It. Keynote at Urban Libraries Unite (ULU) Conference
The Very Heart of It.  Keynote at Urban Libraries Unite (ULU) ConferenceThe Very Heart of It.  Keynote at Urban Libraries Unite (ULU) Conference
The Very Heart of It. Keynote at Urban Libraries Unite (ULU) ConferencePeter Bromberg
 
Digital storytelling: Putting Learning Above Output iste 2014
Digital storytelling: Putting Learning Above Output iste 2014 Digital storytelling: Putting Learning Above Output iste 2014
Digital storytelling: Putting Learning Above Output iste 2014 Kevin Amboe
 
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web MarketingOnce Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web MarketingGeorgiana Cohen
 
Transmedia toe dipping 2013
Transmedia toe dipping 2013Transmedia toe dipping 2013
Transmedia toe dipping 2013Jeni Mawter
 
PPT - Mba Homework Help PowerPoint Presentation, F
PPT - Mba Homework Help PowerPoint Presentation, FPPT - Mba Homework Help PowerPoint Presentation, F
PPT - Mba Homework Help PowerPoint Presentation, FMandy Love
 
Transformational Communications: The Power of Story
Transformational Communications:  The Power of StoryTransformational Communications:  The Power of Story
Transformational Communications: The Power of StoryLynn Hazan
 

Ähnlich wie Digital Storytelling for DMOs (20)

Digital Storytelling
Digital StorytellingDigital Storytelling
Digital Storytelling
 
Design Patterns in Social Media: The Hero's Journey will be Twitter-ed
Design Patterns in Social Media:  The Hero's Journey will be Twitter-edDesign Patterns in Social Media:  The Hero's Journey will be Twitter-ed
Design Patterns in Social Media: The Hero's Journey will be Twitter-ed
 
Ctrlaltshift
CtrlaltshiftCtrlaltshift
Ctrlaltshift
 
Libraries, Learning & Play
Libraries, Learning & PlayLibraries, Learning & Play
Libraries, Learning & Play
 
Art of Story-Telling: Social Stories
Art of Story-Telling: Social StoriesArt of Story-Telling: Social Stories
Art of Story-Telling: Social Stories
 
So what’s so important about online communities ebriks infotech
So what’s so important about online communities   ebriks infotechSo what’s so important about online communities   ebriks infotech
So what’s so important about online communities ebriks infotech
 
Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014
 
SMPIA Transmedia Talk
SMPIA Transmedia TalkSMPIA Transmedia Talk
SMPIA Transmedia Talk
 
Story in the Context of Transmedia
Story in the Context of TransmediaStory in the Context of Transmedia
Story in the Context of Transmedia
 
Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"
Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"
Weekend in Boca VII - Cody Switzer - "What Story is Your Organization Telling?"
 
Book talks
Book talksBook talks
Book talks
 
Crafting Stories To Support Fundraising
Crafting Stories To Support FundraisingCrafting Stories To Support Fundraising
Crafting Stories To Support Fundraising
 
The Power of Strategic Storytelling (2013)
The Power of Strategic Storytelling (2013)The Power of Strategic Storytelling (2013)
The Power of Strategic Storytelling (2013)
 
The Very Heart of It. Keynote at Urban Libraries Unite (ULU) Conference
The Very Heart of It.  Keynote at Urban Libraries Unite (ULU) ConferenceThe Very Heart of It.  Keynote at Urban Libraries Unite (ULU) Conference
The Very Heart of It. Keynote at Urban Libraries Unite (ULU) Conference
 
Digital storytelling: Putting Learning Above Output iste 2014
Digital storytelling: Putting Learning Above Output iste 2014 Digital storytelling: Putting Learning Above Output iste 2014
Digital storytelling: Putting Learning Above Output iste 2014
 
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web MarketingOnce Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
 
Transmedia toe dipping 2013
Transmedia toe dipping 2013Transmedia toe dipping 2013
Transmedia toe dipping 2013
 
PPT - Mba Homework Help PowerPoint Presentation, F
PPT - Mba Homework Help PowerPoint Presentation, FPPT - Mba Homework Help PowerPoint Presentation, F
PPT - Mba Homework Help PowerPoint Presentation, F
 
NBGS 2013
NBGS 2013NBGS 2013
NBGS 2013
 
Transformational Communications: The Power of Story
Transformational Communications:  The Power of StoryTransformational Communications:  The Power of Story
Transformational Communications: The Power of Story
 

Mehr von Sarah Page

Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social MediaSarah Page
 
Advanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategyAdvanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategySarah Page
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Sarah Page
 
Social Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSocial Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSarah Page
 
How To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaHow To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaSarah Page
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Sarah Page
 
20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social MediaSarah Page
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social MediaSarah Page
 
PEC Social Media Crash Course
PEC Social Media Crash CoursePEC Social Media Crash Course
PEC Social Media Crash CourseSarah Page
 
Social Media for Tourism Businesses
Social Media for Tourism BusinessesSocial Media for Tourism Businesses
Social Media for Tourism BusinessesSarah Page
 
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Sarah Page
 
Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Sarah Page
 
Marketing Tourism in Your Community
Marketing Tourism in Your CommunityMarketing Tourism in Your Community
Marketing Tourism in Your CommunitySarah Page
 
Tourism Trends
Tourism TrendsTourism Trends
Tourism TrendsSarah Page
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessSarah Page
 
Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Sarah Page
 
Marketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiMarketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiSarah Page
 
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Sarah Page
 

Mehr von Sarah Page (20)

Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social Media
 
Advanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategyAdvanced Facebook and Social Media Strategy
Advanced Facebook and Social Media Strategy
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$
 
Social Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSocial Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business Environment
 
How To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaHow To Enhance Your Business with Social Media
How To Enhance Your Business with Social Media
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$
 
20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social Media
 
PEC Social Media Crash Course
PEC Social Media Crash CoursePEC Social Media Crash Course
PEC Social Media Crash Course
 
Social Media for Tourism Businesses
Social Media for Tourism BusinessesSocial Media for Tourism Businesses
Social Media for Tourism Businesses
 
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
 
Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$
 
Marketing Tourism in Your Community
Marketing Tourism in Your CommunityMarketing Tourism in Your Community
Marketing Tourism in Your Community
 
Tourism Trends
Tourism TrendsTourism Trends
Tourism Trends
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)
 
Marketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiMarketing Community Events Using Social Medai
Marketing Community Events Using Social Medai
 
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$
 

Digital Storytelling for DMOs