13. Why Storytelling?
Information is processed
more efficiently
Cuts through the clutter; helps
people retain messages
Evokes an emotional (hopefully
positive!) response
It isn’t “sales-y” (because....ewww)
17. A Good Story Has ….
Relatable characters
Beginning, middle, and end
Conflict
Source: http://www.postplanner.com/digital-storytelling-techniques-secret-sauce-social-media
18. “A story is a character in pursuit of
a goal in the face of an obstacle
or challenge.”
- Dev Basu, Powered by Search
23. What Makes a Great Story?
Authentic
Human
Evoke emotion
Interest your customer or visitor
Involve everyday life
Great stories must be …
Source: 8 Million Stories
24. What Kinds of Stories
Can We Tell?
1. Educational stories
2. Trending news stories
3. Stories about your visitors
4. Classic stories, lessons, and quotes
5. Personal stories
Source: http://blog.wiredadvisor.com/how-to-use-storytelling-as-a-
marketing-strategy
54. Photo Credits
Miss Magill reads a story. NYPL work
w/schools, 1912. Flickr Commons
Storyteller Annie Tomlin, White
Springs FL, 1956, Flickr Commons
Campfire: Sean Munson Flickr
Creative Commons
Boy reading: John Moran Flickr CC
Grandma reading: Sarah Altendorf
Flickr CC
McCall's Magazine 1939, George
Eastman House on Flickr Commons
Making sense of it all: Juan Andres
Martinez Flickr CC
• Book chaos: Sharon Drummond at
Flickr CC
• Fritzi Scheff demonstrating Magnavox
for Fifth Liberty Loan in New York City
1895 (courtesy Powerhouse Museum
on Flickr Commons)
• Star Wars action figures: Paul Mayne
on Flickr CC
• Rebel Scum: Stefan on Flickr CC
• Gumby & storm troopers: JD Hancock
at Flickr CC
• Photo of Sam Rayburn courtesy of
Sam Rayburn Historic Site Facebook
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