20 Ideas for Marketing Your Property or Destination with Social Media
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Presentation given to members of the Indiana tourism industry at the Hoosier Hospitality Conference in Indianapolis on April 21, 2015.
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20 Ideas for Marketing Your Property or Destination with Social Media
- 1. For Marketing Your Property and Destination with Social Media Hoosier Hospitality Conference April 21, 2015
- 3. Get these slides here:: http://sarahtpage.com/HoosierHospitality/
- 12. Participate on Yelp! and TripAdvisor
- 15. Use LinkedIn for Meetings & Group Travel
- 22. Use Hashtags
- 27. Be Human
- 34. Create a Sense of Urgency
- 38. Get Mobile
- 42. Mobilegeddon
- 52. CASE STUDY Experience Columbus Year-round Instagram
- 53. WHY Showcase things to see and do in the destination Increase followers and engagement on @ExperienceColumbus account Encourage use of common hashtags like #ExpCols and #CbusFoodScene
- 54. HOW Post original content when possible Comment and like photos with Columbus hashtags Repost exceptional photos that use Columbus hashtags
- 55. Try Photo Repost
- 58. RESULTS 95% of photos are reposted images During 2014: Photos tagged with #expcols increased 191% Followers increased 107% Interactions increased 55%
- 60. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share!
- 61. Facebook Offers
- 67. Ask Questions
- 72. Tie In To Trending Topics
- 77. Host a Contest
- 87. CASE STUDY Instagram / Facebook Photo Contest
- 88. WHY Create awareness of Bastrop’s “Buy It In Bastrop” shop local initiative Promote the many ways to enjoy downtown Bastrop Build a repository of photos Increase @BuyBastropTX Instagram followers
- 89. HOW Ran Dec. 1-31, 2013 Contest announced on Facebook, Twitter, & Instagram Photos must depict shopping, food, and fun during the holidays Must use #BastropHolidays Weekly winners Fan vote for grand prize $200 shopping spree in a Bastrop store
- 93. RESULTS Facebook likes increased 29% Instagram fans increased 35% 126 contest entries 68 new photos to promote downtown Bastrop
- 97. That’s Brandi! That’s the Four Seasons Hotel Austin!
- 98. Use Twitter for Market Research
- 101. Start a Blog/Become a Subject Matter Expert
- 107. Use Local Experts
- 114. Embrace Controversy
- 118. Can I Help? Call Me!
- 119. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Hinweis der Redaktion
- Why should you get mobile? Smart phone use occurs most often during travel (72%) – Vocus The number of local searches on mobile devices quadrupled in 2012. – Local Search Association
- The restaurant doesn't typically do a brisk lunch business. Note that the paid reach was only 526. The majority of the views came from viral views - aka shares. Over 7k total views. Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer. I attribute this to the offer and shares.
- 20,000 likes on photos tagged with #Ohiomemory 68,000 users reached 421 approved photos entered 134 participants 10,000 contest page views
- Austin visitors get great local recommendations In March 2013: 68 tweets 11 Facebook posts 32 E-mails In July 2013: 160 tweets 8 Facebook posts 18 E-mails