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This is a talk I delivered at The SEO Social (a meetup by The Digital Showcase) on the 29th May 2017. I wanted to take a look at how I see keyword research for ecommerce sites developing, and we can make better selling content that addresses shopper intent.
"For commercial websites, the race is on for brands to become publishers, and retailers to show-off their expert, or E-A-T, content credentials.
Keyword research is fundamental for most SEO campaigns, but for e-commerce sites it is the difference between seeing plenty of footfall or being stuck in a quiet backstreet.
Fortunately, we have more keyword and audience research tools than ever before. And in this talk, we’ll look at some of the best options to find content topics across the entire purchase cycle. With tips on finding how your audience talks about your product, and the problems they search for help with, this talk aims to expand your site’s reach, and fast."