This is the talk I gave at the really enjoyable Technology For Marketing expo on Spetember 27th 2017, Unusually, the audience all had headphones on to listen to the talk, which gave it a slient disco vibe!
"One of search's biggest challenges is building content for ecommerce sites - building audience captivating marketing material, helpful resource information or even your product content while maintaining brand feel.
Charlie doesn't think it must be this way.
He will share how different resources, some in-house, and some online, can provide bags of material for content around your product or service. Join this session to learn how researching your audience's needs and language, making use of your biggest offline assets and analysing the market makes content that delights your customers."