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Google Analytics 101

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Presented at Social Media Breakfast Maine on July 22, 2016. Jenika presented on Google Analytics for newbies. This presentation explains what Google Analytics is, what is looks like, the different elements and data points, why businesses should consider using Google Analytics, and some Google Analytics tips.

Veröffentlicht in: Internet
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Google Analytics 101

  1. 1. Google Analytics 101 Jenika Pouliot | @jenika29 | p1ws.com | #smbme
  2. 2. juh-NEEK-ah • Google Analytics Certified Individual • Google Analytics User Since January 2008 • Marketing Director at Page One Web Solutions • Learn More http://p1ws.me/Jenika
  3. 3. What is Google Analytics? • Free! • Javascript Snippet • Easy • SO MUCH DATA!
  4. 4. Why Do You Need GA? • Align business goals with website goals • Data collection • Understand site usage • Understand your audience • Make strategic decisions
  5. 5. Google Analytics Anatomy Account Name Property Name View Name
  6. 6. What can you learn: • Audience Reporting • Acquisition Reporting • Behavior Reporting • Conversion Reporting • BONUS – Real Time Reporting • And SO MUCH MORE!
  7. 7. Inside Audience Reports • Demographics – Age/Gender • Interests • Geography – Language/Location • Behavior • Technology • Mobile - Devices • Custom • Benchmarking • Users Flow
  8. 8. Inside Acquisition Reports • All Traffic – Channel Breakdown • Adwords / Campaigns • Search Console – NEW! • Social
  9. 9. Inside Behavior Reports • Behavior Flow • Site Content • Site Speed • Events – ties in with event tracking • Publisher – ties in with Adsense • Experiments • In-Page Analytics
  10. 10. Inside Conversion Reports • Goals • Ecommerce • Multi-Channel Funnels • Attribution
  11. 11. How to install GA: • Sign up for a free account • Analytics.Google.com • Copy JS tracking code • Paste code before the closing </head> tag on each page of the website • Sometimes plugins available to make this even easier
  12. 12. Creating a Dashboard • The data you care about most • Blank Canvas • Starter Dashboard • Import from Gallery
  13. 13. Creating a Dashboard • New Users / Users • Sessions by Geo • Sessions by Browser • Avg. Session Duration & Pages/Session • Bounce Rate • Revenue • Goal Completions
  14. 14. Creating a Dashboard • Add Widget • Email/Export • Add to Dashboard (Inside Reports)
  15. 15. Pro Tips • Filter out your IP • Set up goals • Use annotations • Don’t focus on any one metric • Allow data to tell stories
  16. 16. Thanks! • Twitter: @jenika29 • Email: jenika@p1ws.com • We’re hiring!

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