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Google Analytics Implementation Checklist

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A Google Analytics Implementation Checklist, the short version of the series of article posted on our blog: http://bit.ly/5SyrhK

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Google Analytics Implementation Checklist

  1. 1. Google Analytics Implementation Checklist
  2. 2. Own the Analytics Data <ul><ul><li>Make sure the Google Analytics profile for your website is created under your own email account. </li></ul></ul><ul><ul><li>If you are a big company, the accounts should be created under an email address that is always going to be available for the company  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>It's YOU who shares your website profile with others and not the other way around (consultants sharing your website data with you). </li></ul></ul>Google Analytics Implementation Checklist » Fully detailed version
  3. 3. Install the (right) tracking code <ul><li>Use ga.js and not urchin.js. Here is why . </li></ul><ul><li>  </li></ul><ul><li>The tracking code for your website needs to answer the following questions: </li></ul><ul><ul><li>Does your website uses subdomains? </li></ul></ul><ul><ul><li>Do you want to track multiple domains under the same website profile? (site.com, site.co.uk, etc) </li></ul></ul><ul><ul><li>Do you want special tracking for mobile visitors? </li></ul></ul><ul><li>Is it easy to switch to asynchronous tracking? If yes, do it ! </li></ul>Google Analytics Implementation Checklist » Fully detailed version
  4. 4. Check your whole website for the tracking code <ul><li>If your website is small, try SiteScanGA or GPablo </li></ul><ul><li>If your website is big and you can afford try WASP, the Market research edition . </li></ul><ul><li>If your website is big and you want a free method, implement the method suggested by John Mueller . </li></ul>Google Analytics Implementation Checklist » Fully detailed version
  5. 5. Own domain in referrers reports? <ul><li>Here are possible reasons: </li></ul><ul><ul><li>some of your pages are not tagged </li></ul></ul><ul><ul><li>you use temporary redirects (302) </li></ul></ul><ul><ul><li>faulty cross-domains tracking </li></ul></ul><ul><ul><li>faulty encoding when passing referring sources data </li></ul></ul><ul><ul><li>session expiration issues (visitors forgetting their browser open with your page for more than 30 minutes) </li></ul></ul><ul><li>  </li></ul><ul><li>It's really frustrating till you find a fix for it! </li></ul>Google Analytics Implementation Checklist
  6. 6. Tracking Traffic Sources with decent accuracy <ul><li>In Google Analytics Direct traffic is all the traffic that Google can't understand where it comes from. </li></ul><ul><li>  </li></ul><ul><li>Use link tagging for all sources that Google can’t identify (pdf’s, newsletters, software trials, twitter applications) </li></ul><ul><li>. </li></ul><ul><li>To avoid duplicate content use (#) for the tagging instead of (?). </li></ul><ul><li>Don’t forget to link Google Analytics with Google AdWords. </li></ul>Google Analytics Implementation Checklist » Fully detailed version
  7. 7. Setup goals, funnels and eCommerce <ul><li>You can setup up to 20 goals in Google Analytics of 3 types: </li></ul><ul><ul><li>URL Destination </li></ul></ul><ul><ul><li>Time spent on site </li></ul></ul><ul><ul><li>Pages / Visit </li></ul></ul><ul><li>  </li></ul><ul><li>The URL Destination goal setup for dynamic sites might need RegEX skills . </li></ul><ul><li>eCommerce Tracking is a must for online stores. It might need some special implementations on your Thank you for buying pages. </li></ul>Google Analytics Implementation Checklist » Fully detailed version
  8. 8. Setting up filters <ul><li>Remember: filters are segmentations on pageview level while segments on visit level. </li></ul><ul><li>Great segments to implement: </li></ul><ul><ul><li>exclude your own traffic out from the reports of the website; </li></ul></ul><ul><ul><li>view full referrer links from the sites that send you traffic; </li></ul></ul><ul><ul><li>view subdomains data full paths in your reports; </li></ul></ul><ul><ul><li>get the keywords users searched when clicking on your AdWords ads </li></ul></ul>Google Analytics Implementation Checklist » Fully detailed version
  9. 9. Site Search <ul><li>By activating it you get to see a lot of great data about what people are searching, not to say a lot of ideas of keywords which you can use for your SEO campaign. </li></ul><ul><li>So my advice is to go and set it up now . </li></ul>Google Analytics Implementation Checklist
  10. 10. Real Bounce Rate <ul><li>My last bonus suggestion comes as shameless self promotion for the Real Bounce Rate hack for Google Analytics . </li></ul><ul><li>It will allow you to get reports on the real bounce rate, that is of users spending less than 10 seconds on your website. All the users who get to spend more, even if they don't visit another page, they will not be considered as bouncing. </li></ul>Google Analytics Implementation Checklist
  11. 11. Thank You http://padicode.com/ <ul><li>  Get the full & detailed </li></ul><ul><li>Google Analytics Implementation Guide </li></ul>Google Analytics Implementation Checklist