3. @paddymoogan
It’s easy for these guys...
These guys have the age, authority, following and connections to get links and social shares by just
pushing out content. Most of us aren’t that lucky.
4. @paddymoogan
Rand’s link building tool
This is Rand’s secret link building tool. He pushes this button on the SEOmoz blog and gets 400
links.
5. @paddymoogan
It wasn’t always like this...
It wasn’t always like this though, go back to the start of the blog and we see this.
6. @paddymoogan
No comments on a Rand Fishkin blog post on SEOmoz!
9. @paddymoogan
Fast forward to today – Rand is doing a bit better!
10. @paddymoogan
Rand is right...
This is what we should be investing in, it took Rand seven years to get his secret link building tool
working properly, it is a long term strategy.
11. @paddymoogan
But... what do these guys NOT have?
There is one thing that these guys don’t have which most of us do
14. @paddymoogan
This suddenly doesn’t matter
Even the best clients who believe in this long term strategy will not care about it, you will (rightly)
want to know what you did in the last few weeks
16. @paddymoogan
Strategy is important, but you need tactics that will constantly move you closer to the end goal of
the strategy. Without tactics, you will be fired before you can see the strategy work
17. @paddymoogan
Strategy is important, but you need tactics that will constantly move you closer to the end goal of
the strategy. Without tactics, you will be fired before you can see the strategy work
18. PADD Y MOOGAN
35 tips to help
build links in 35
minutes
19. @paddymoogan
The Goal:
Help you go back to
the office on Monday
and build links
22. @paddymoogan
1) Bookbait = ego bait in real life
We did this for a client, got 50 contributors to a book, got it printed and mailed them a copy
23. @paddymoogan
When you create the box for your embed codes, put another text box inside. So if someone uses
it, it includes another embed box on their site as well
24. @paddymoogan
When you create the box for your embed codes, put another text box inside. So if someone uses
it, it includes another embed box on their site as well
25. @paddymoogan
Free tool to generate code for you
http://dis.tl/mozcon-embed
This can be a bit messy and complicated so here is a tool to do it for you:
http://dis.tl/mozcon-embed
26. @paddymoogan
3) Photos get links
Use Google Alerts & contact websites that use your photos asking for “photo credit”. Case study
– I did this for a client and sent 16 emails, getting 15 links
27. @paddymoogan
16 emails sent = 15 links placed
Use Google Alerts & contact websites that use your photos asking for “photo credit”. Case study
– I did this for a client and sent 16 emails, getting 15 links
28. @paddymoogan
Photos got them a bunch of strong links from tech sites
29. @paddymoogan
Photos got them a bunch of strong links from tech sites
30. @paddymoogan
Photos got them a bunch of strong links from tech sites
31. @paddymoogan
Photos got them a bunch of strong links from tech sites
32. @paddymoogan
Photos got them a bunch of strong links from tech sites
33. @paddymoogan
Photos got them a bunch of strong links from tech sites
34. @paddymoogan
4) Competitors doing guest posts?
Search for the bylines of your competitors in Google to find where they guest post. Also setup
Google Alerts for the names they use.
35. @paddymoogan
5) Put competitors backlinks into a CSE
Search for things like “guest post” or “sponsored links”
Use a combination of Open Site Explorer and Google Custom Search Engine to mine your
competitors backlinks for opportunities
39. @paddymoogan
7) Offer access to paywall content for links
Take first click free to a new level and do deals with bloggers to give them content free but on a
first click free basis
40. @paddymoogan
Example using SEOmoz Pro Perks
Take first click free to a new level and do deals with bloggers to give them content free but on a
first click free basis
41. @paddymoogan
8) Find someone’s email easily
More info: https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj
51. @paddymoogan
Paste the URL of the badge into Google Image reverse search to find all bloggers that have used
it.
52. @paddymoogan
Oh hello people who like free stuff & link
These are the people who are related to your niche and already show they don’t mind linking out
and displaying badges – become their friends.
54. @paddymoogan
Create a local bloggers
list & use offline
This was a shop in New York who showcased bloggers – the perfect way to build relationships
55. @paddymoogan
14) Ask bloggers what content they want
EXAMPLE REMOVED
This was a recent piece of work we did for a client where we got feedback from bloggers before
we even started designing the infographic.
56. @paddymoogan
Then give them an ego boost
Removed, this was a list of people who had
helped us shape the infographic and data
behind it – these guys linked back to it
We then listed who contributed in a “Sources” section which was a nice ego stroke for them and
helped get them to link back to us
60. @paddymoogan
17) Have a client (person) profile page
When senior people at your company are quoted, it is so much easier to ask for a link to their
profile page rather than the generic homepage. Setup Google Alerts for that person’s name and
ask for links if people have quoted them but not linked.
61. @paddymoogan
18) Monitor tweets & look for websites
This works particularly well for infographics, if someone tweeted it and you find they have a
website, outreach and see if they want to embed it too
64. @paddymoogan
20) Make up fake products
Checkout the page (and the links it got) here - http://www.thinkgeek.com/caffeine/wacky-
edibles/e5a7/
65. @paddymoogan
21) Pay your writers to guest blog
It is pretty easy to get a nicely sized pool of outsourced writers – find your best ones and pay
them to find places to put their content
66. @paddymoogan
22) Tweet at people at just the right time
Sometimes you’ll want to get the attention of people at just the right time, what better time than
just after they’ve tweeted and you know they’re online? Try this http://www.sleepingtime.org/
67. @paddymoogan
23) Run or Sponsor a local meetup
Go to www.meetup.com and search for “blogger” and you’ll find loads of meetups. Take your
products to the meetup
68. @paddymoogan
24) Blogger competition (with a twist)
http://holidays.easyjet.com/holiday-ideas-inspiration.htm
To enter the competition, bloggers have to write about your site in some way. But make one of
the conditions “you should nominate five other blogs to take part” and give them (and who they
nominate) an extra chance of winning if they do
69. @paddymoogan
24) Blogger competition (with a twist)
http://holidays.easyjet.com/holiday-ideas-inspiration.htm
To enter the competition, bloggers have to write about your site in some way. But make one of
the conditions “you should nominate five other blogs to take part” and give them (and who they
nominate) an extra chance of winning if they do
71. @paddymoogan
26) Second level broken link building
Download the broken link checker here -
https://chrome.google.com/webstore/detail/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB
72. @paddymoogan
Use Check My Links Chrome plugin
Download the broken link checker here -
https://chrome.google.com/webstore/detail/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB
76. @paddymoogan
28) Incentivise sharing a page
Read the case study: http://www.simplyzesty.com/advertising-and-marketing/innocent-create-
inventive-%E2%80%98tweet-and-eat-cheap%E2%80%99-campaign/
77. @paddymoogan
29) Getting your customers to link build
Find out if your customers have websites and try to get them to help you
78. @paddymoogan
30) Konami codes to get discounts
Geek bait FTW
Full library here: http://snaptortoise.com/konami-js/
82. @paddymoogan
33) Use Amazon Wishlists for bloggers
You’ll be able to get the email addresses of high level bloggers, enter their email here and see if
they have a wishlist on Amazon – then send them something
87. @paddymoogan
Pick a strong website within your niche and partner with them to give away products – this is
awesome for getting deep links to product pages with anchor text from a good domain – also get
them to email you with their entry so you get their direct contact