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Get jar at momo india

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Slide Deck of presentation given by Bill Scott of Get Jar , At Mobile Monday Delhi

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Get jar at momo india

  1. 1. App Distribution and MonetizationMade Easy<br />
  2. 2. Apps Are Universal<br />Over8BAppswereDownloadedin 2010<br />GlobalIndustryWorth over$30Bby 2015*<br />56%of UsersAre Male<br />LargestAgeDemo is25-34 YearOlds<br />75% Believethe AppsQuality MakesaTrustworthy Brand**<br />87%haveDownloadedan App withAds in it**<br />*Juniper research Q4’10**GetJar consumer poll of 2,500 consumers in Q1’11<br />
  3. 3. GetJar Origin<br />2000: Vilnius, Lithuania. Ilja Laurs, a university student, starts a games development business, Midas Baltics<br />2004: GetJar.com launches as an app beta-testing site<br />2005: Testing community grows into consumer community<br />2006: Top apps receive millions of downloads<br />2007: Developers offer to advertise. GetJar launches Pay-Per-Download, an auction model for downloads<br />Summer 2007: GetJar is profitable. Accel Partners invests<br />March 2009: GetJar Headquarters moves to San Mateo, CA <br />September 2010: GetJar employs 50 people <br />February 2011: GetJar raises C Round $25m from Tiger Global Mgt.<br />Recently: GetJar Launches Facebook Integration, Exclusive Distribution for Angry Birds, Zynga, etc. <br />3<br />
  4. 4. Worldwide Reach<br />Distribution<br />25 Million Unique Users in Over 190 Countries<br />More<br />COUNTRIES<br />
  5. 5. Partner Reach to 75m Users<br />Ads<br />App Store and Search<br />+75MUnique Users<br />
  6. 6. Reach On Any Phone<br />Distribution<br />2,500 Different Phones Supported<br />More<br />HANDSETS<br />
  7. 7. GetJar Confidential<br />7<br />Our Clients…<br />
  8. 8. GetJar Scale<br />For the typical app covering Android, Blackberry, Java, and Symbian with apps and/or Mobile Site Shortcuts, GetJar can deliver 30,000 - 400,000 downloads/month in India or up to 1.2 million downloads worldwide at an average cost of US$0.05 – $0.40/download. This is in addition to whatever organic downloads occur for free.<br />
  9. 9. GetJar Operational Model<br />Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share<br />Anyone can upload an app for free and receive organic downloads for free. <br />If you want more downloads, use GetJar Pay Per Download to acquire them<br />All apps (except iPhone) are hosted on GetJar; this includes Android apps. <br />We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition<br />9<br />
  10. 10. Keys to Successful Distribution<br />Work with many distribution partners. Don’t be lazy<br />Use your own traffic and resources<br />Cover all phones with a mobile site and then build apps for the platforms that are best for you <br />Scale is crucial<br />Apps are transmitted virally<br />Cover all regions<br />If you are executing transactions, don’t tie yourself to one billing system. In app billing is more work, but it is always better than app store billing (if you can get away with it)<br />10<br />
  11. 11. What Is Your Definition of Monetization?<br />Selling the app itself<br />Selling virtual goods within the app<br />Search referrals from the app<br />Ads from an ad network in the app<br />Extending your web transactions into the app<br />Extending your brand image into the app<br />Logistical or cost savings from the app<br />11<br />
  12. 12. GetJar Distribution & Monetization Tools<br />Free organic downloads <br />Free Mobile Site Shortcut and App hosting for complete phone coverage<br />Free App it! service<br />Performance advertising tools<br />Social integration<br />Analytics<br />
  13. 13. Mobile Site Shortcut: Reach All Phones<br />13<br />m.facebook.com<br />m.facebook.com<br />3. User downloads MSS to phone<br />2. Mobile Site Shortcut (app) is created and added to GetJar<br />1. URL submitted to GetJar<br />4. User receives MSS on phone and MSS opens browser and goes to designated URL<br />m.facebook.com<br />
  14. 14. Mobile Site Shortcut: Zynga<br />Mafia Wars and Zynga Poker launched in Dec 2010<br />Integrated marketing campaign including:<br />Press<br />CPM mobile campaigns<br />Online cross promotion<br />Email blasts<br />Social media (Twitter / FB)<br />Feature placement on GetJar<br />Results:<br />Mafia Wars 900,000 dl’s in 6 weeks<br />Zynga Poker 100,000 (Android only)<br />
  15. 15. App It! URL Converts Traffic to Downloads<br />getjar.com/photobucket-mobile<br /><ul><li>Every app uploaded to GetJar receives a free App it! URL
  16. 16. Any phone accessing the URL is offered the correct version of the app or Mobile Site Shortcut for that particular phone
  17. 17. Use App it! in social media, SMS campaigns, web links, or any other media
  18. 18. URL structure: getjar.com/appname</li></ul>15<br />
  19. 19. Performance Ads Deliver Users, Not Clicks<br />GetJar Pay Per Download (PPD) <br /><ul><li>What It Is:
  20. 20. In-store ads on GetJar.com
  21. 21. Allows you to bid for premium placement
  22. 22. Geo target your bid to getthe users you want
  23. 23. Reach: Target customers bycountry,platform, phone or carrier
  24. 24. Location: GetJar’s mobile site,web site and partner channels
  25. 25. Pricing: Acquire downloads for whatever bid price you elect</li></ul>Your Ad Here<br />
  26. 26. 17<br />PPD campaign<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Success Stories: Google<br />
  27. 27. Success Stories: Mig33<br />Mobile & Web community service<br />Chat, IM, SMS, Intl calls, Games, Avatars<br />47M+ users (Most in India & SE Asia)<br />Cross platform<br />Monetizes premium services<br />Mig33 credits / merchant distribution<br />
  28. 28. Success Stories: Yahoo <br />Needed broad reach throughout Asia<br />Needed mobile users to adopt Yahoo mobile site, since native apps did not cover all phones<br />Solution<br />GetJar Mobile Site Shortcut<br />App it!<br />GetJar Pay Per Download<br />Results: millions of users acquired <br />
  29. 29. Success Stories: Rocketalk<br />Focus on India<br />Major mobile social network and messaging app on feature phones and smartphones<br />Needed elaborate mapping of java, symbian, blackberry apps to mobile devices<br />Solution<br />GetJar Mobile Site Shortcut<br />App it!<br />GetJar Pay Per Download<br />Results: millions of users acquired <br />
  30. 30. Social Integration with Facebook<br />How We Do It?<br /><ul><li>Consumers login to GetJarusing Facebook Connect™
  31. 31. Apps downloaded are“Shared” in their “News Feed”on Facebook
  32. 32. Consumers can see friends’ activity and the apps they’ve downloaded
  33. 33. They can also see the most popular apps as well as“Likes” and “Dislikes”</li></li></ul><li>Analytics<br />Analyze downloadsover time<br />Measure downloads byplatform, version, phone,country or carrier<br />Review your GetJarcampaigns to optimizeperformance<br />Compare your performanceto GetJar overall<br />Check out device trendsto spot opportunities<br />
  34. 34. Bill ScottSVP Sales & Business Development<br />bill@getjar.com<br />+1-650-288-3225<br />