Currículo acadêmico e profissional do Fred Pacheco.

1. Resumé about
FRED
PACHECO Profile
Strong knowledge and experience in Management at different size
companies. Focused in people management training and speaker in many
events about Digital Marketing. Strong academic experience giving classes
in Graduation courses. Studied at major international universities and author
Address of a book about negotiation. Also involved with nonprofits.
153, Guiomar da Costa St.
Residencial Felix, B.J.Perdões
tel +55 (11) 97619-1315 Education
e-mail fredpacheco@me.com
url http://blog.pacheco.inf.br Ohio University, Athens, Ohio - International MBA, 2013
lattes http://bit.ly/fred_lattes
FGV - Getulio Vargas Foundation, Rio de Janeiro, Brazil — MBA, 2005
UFF - Federal Rio University, Niterói, Brazil — Bachelor of Marketing, 2003
Stanford University, Palo Alto, California — Continuing Studies, 2011
Managing Innovation, BUS205
Social Intelligence, PDV78
The art and logic of Fundraising, WSP220
Disney Institute, Anaheim, California — Executive Training, 2011
Leadership Excellence, People Management, Quality Service
City College S.F., San Francisco, CA — ESL and Biz Speech, 2011
Fluency in Portuguese, Spanish and English (TOEFL : 593)
Relevant Facts
Articles written for magazines and newspapers (http://bit.ly/9vkaOh)
Book published on negotiation in 2009 (http://t.co/x7iTrQD)
Rewarded twice in a row by annual WAA Award (http://bit.ly/e1KSVk)
Advisor for Fundação Estudar and Mentor for new scholarship student
Coordinator and Instructor of executive courses in JumpEducation
Training and business consultant for ClickOn Brazil
Trainer for companies like Danone, Nestlé, Motorolla, McCann
Advisor and speaker for Laramara nonprofit organization
Volunteer at Kabbalah Centre’s marketing department in São Paulo
National Secondary Students Union director in 1994
High school Students Union president from 1992 to 1994
Speaker in major events like IDC LA Infra 2011 & 2012, eBrand 2008,
SMW 2009, Vitamina UFF 2009 & 2010, Fórum TI & Utilities 2012
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2. Resumé about
FRED Teaching Experiences
PACHECO Graduation Teacher, IPOG Goiás, Brazil since 2011
Classes: Media Planning (1)
Course: Master in Digital Marketing
Graduation Teacher, Tuiuti University Curitiba, Brazil since 2010
Address
153, Guiomar da Costa St. Classes: Planning and Social Commerce (2)
Residencial Felix, B.J.Perdões Course: Master in e-Business
tel +55 (11) 97619-1315
e-mail fredpacheco@me.com Graduation Teacher, SENAC-SP Campinas, Brazil since 2013
url http://blog.pacheco.inf.br
lattes http://bit.ly/fred_lattes Classes: e-Commerce (1)
Course: Master in Digital Media
Graduation Teacher, FIA/USP São Paulo, Brazil 2009-2010
Classes: Digital Marketing and Marketing Research (2)
Course: Master in Franchising Administration
Substitute Teacher, UFF Niterói, Brazil 2004-2005
Classes: Media Planning and Marketing Research (2)
Course: Bachelor in Communication - Advertisement
Executive Experiences
Planning Director, Trend-i São Paulo, Brazil since july, 2011
I’m in charge of planning team in this brazilian digital agency, taking care of
all accounts’ strategy and communication planning - like DPaschoal,
Pais&Filhos, Decathlon. Including: communication alternatives to client’s
goals, negotiates with media companies, measures and report results. Also
working with new businesses - like BP Consulting and Norcon-Rossi.
Sales Director, BooBox Social Media São Paulo, Brazil 2009-2010
I was partner in this early stage company of advertising system and
ad-network for social media sites. I developed all the commercial model,
sales materials and team hiring and training. I was in charge of agencies
key-account, meeting with Media VPs to plan campaigns together. In the
very first year, I grew the revenue 11x to over US$ 1.5 Mi, exceeding all
investors’ expectations. The results of my work as social media evangelist is
yet generating results to Boo-Box and the agencies/customers. I also
represented the company as official speaker, being interviewed 7 times by
major Brazilian media magazines and newspaper.
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3. Resumé about
FRED Media Intelligence Mngr., Predicta São Paulo, Brazil 2008-2009
As the head of the consulting area of this AdServer and WebAnalytics
PACHECO provider, I got closer to the customers’ reality and improved strongly the
relationship with key-accounts. My team was responsible to optimize online
campaigns, performing better results for customer’s goals. I created new
products and areas like usability lab, business consulting and behavior
targeting. Those new products made the revenue grow 150%. In this time,
Address
153, Guiomar da Costa St. I was rewarded twice by the WAA as the best analytics project of the year.
Residencial Felix, B.J.Perdões
tel +55 (11) 97619-1315
Account Manager, WPP Plano Trio São Paulo, Brazil 2007-2007
e-mail fredpacheco@me.com I managed Nokia’s account for field force and POS operation, redesigning
url http://blog.pacheco.inf.br
lattes http://bit.ly/fred_lattes
customer care and sale force strategies with new processes that cut cost
and improved the efficiency. I was in charge of 3 managers and 32
employees working direct with the account. My team was in charge of 460
field force employees widespread in Brazil and I was the focal point to
weekly meeting with sales team and marketing managers from Nokia Brazil.
Market Intelligence Rep., Michelin Tires Rio Janeiro, Brazil 2003-2007
Responsible for marketing strategy analyses and marketing research for
automotive tires in Brazil. I acted actively in board meetings as an advisor to
directors’ decision making. I led key-projects such as Geomarketing and
Customers Segmentation. I was also in charge of the new Motorcycle Tires
Manufacturing Project which had studied the market, build the business
plan, evaluated financial scenarios and presented to Michelin’s world board
that approved the investment in Brazil. As a result of this project, the new
sourcing for Brazilian market made the revenue grow 380% in three years.
Business Consultant, Neoris/MLab Rio de Janeiro, Brazil 2000-2002
Leading multidisciplinary teams in Webmarketing Strategic Planning, e-CRM
and Digital Media Planning with customer targets definition. Responsible for
bring Shared Service solution to Brazil, with materials, trainings and go-to-
market development. Worked for great clients like Petrobras, Oi/Telemar,
Xerox, Michelin, Vale do Rio Doce CVRD and McKinsey.
Processes Analyst, IBM Brazil Rio de Janeiro, Brazil 1998-2000
I was in charge of projects for redesign processes across Latin America to
reduce costs and improve the data security. I was a certified instructor for
IBM Latin American teams. I designed a Partner Relationship Management
System to control channels partners operation in all Latin America. Because
of that, I was awarded twice by IBM Corp.
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