1. Pam
Abrahamsson
Public Relations
Social ▪ Digital
RESULTS
pam.abrahamsson@gmail.com
Twitter: twitter.com/Pam_A
Linkedin.com/in/pabrahamssonpr

2. Case Studies
Public Relations
Social ▪ Digital
pam.abrahamsson@gmail.com
Twitter: twitter.com/Pam_A
Linkedin.com/in/pabrahamssonpr

3. Case Study: 90-Day Technology Launch
Created Quick Start Launch strategy for Big Data/Markets startup Market
Prophit. Leveraged key data findings, industry expertise and milestones to earn
both thought leadership top business news exposure, boost in web traffic and
conversions.
90-Day Results
•Total Media Exposure: 19,992,284 impressions
• Key Tier 1 Media Features: 10
Fox Business News, Wall St Journal (4x) MarketWatch,
Bloomberg, Forbes, Barron’s, Morningstar
•Briefings/key journalist introductions: 11
•Significant boosts in web traffic & signups

4. Case Study: 90-Day Technology Launch
Key Media Links
Click Logo for
Story Link

5. Case Study: Fortune 500 Brand Initiative
Western Union Payments B2B ▪ B2C
Tapped by Western Union Payments to generate positive brand perception as a
global leader, innovator and consumer-focused payments solution provider.
Generated strategy of consumer survey trend findings, business thought
leadership and industry expert positioning.
Campaign Results:
2013:
Delivered 114% of program goal · 187,213,868 media
impressions/65 feature placements/21 Executive interviews
Eight executive speaking engagements
2012: Delivered 171% of program goal
2011: Delivered 629% of program goal

6. Case Study: Western Union
Sample Media Links
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Story Link

7. Case Study: Western Union Social Media
#WUHomeCooked
Conducted campaign to deliver earned media results and
bolster paid, owned and shared social media & digital
outreach in support of B2C social campaign.
• Secured exclusive advance feature: Forbes
7.2 million online unique monthly visitors
99 social ranking (Cision)
1:282 social share ratio from site
• Secured case study feature in: Mashable
33,720,088 unique monthly visitors
98 social ranking (Cision)
Publication pending: Winter 2015

8. Case Study: Western Union Social Media
#WUHomeCooked: Forbes Placement

9. Case Study: Link Library
•Technology: Driving Market Leadership & IBM Acquisition
• Industry Leadership: New Client Wins
• Thought Leadership: Niche Consultancy
• New Division Launch: Estimated $6MM Prospect Results

10. Recently Published
Public Relations
Social ▪ Digital
pam.abrahamsson@gmail.com
Twitter: twitter.com/Pam_A
Linkedin.com/in/pabrahamssonpr

11. Media Results 2014: Link Library
• Forbes: Western Union Cooks Up Memories
• Oregonian: MESA US Competition
• Wall Street Journal: Wade through Market Chatter
• Arab Daily News: UNICEF launches Global Appeal
• Fox Business News: Social Media Stock Sentiment
• Wall Street PR: Rio2 Movie Partnership
• MarketWatch: Measuring IPO Buzz
• PaymentsSource: Walmart Launches Money
• Reuters: Accuracy of Social Media
• Portland Business Journal: Portland’s Future Engineers

12. Thought Leadership 2014: Link Library
• Forbes/Key Bank: Quoted in “Exit Strategy
• Profnet: Quoted in “Being a First-Rate Radio Guest
• LinkedIn/Pulse Contributor: Social Media Foes & Trolls
• Portland State University/Digital Breakfast: Digital/PR Talk
• Slideshare/Educational: PR & Marketing Toolkit
• American Business Awards: Technology Achievement Award
• Slideshare/Educational: Go Guerilla: Optimizing PR

13. Digital/Social
Public Relations
Social ▪ Digital
pam.abrahamsson@gmail.com
Twitter: twitter.com/Pam_A
Linkedin.com/in/pabrahamssonpr

14. Agency Social Media: Channel Results
Launched & managed digital program delivering:
• 78% increase in LinkedIn company page community
• Digital advertising/content program earning 159 prospects
• 70% rise in Twitter community
• Executive Content Strategy Driving up to 3% engagement results

15. Web: Content Creation

16. Web: Content Creation