3. Agenda
• Globant presentation
• Innovation
• Internet of Things
• iBeacon
• Bluetooth low energy
• How does it work
• Application examples
• FAQs
4. This is Globant
Clients Employees
3100
Recognitions
Revenue Growth ($mm)
150
100
50
0
2009 2010 2011 2012
38
57
90
CAGR 49%
129
2008
Acquisitions
Accendra &
Openware
2011
Nextive
2012
Terra Forum
2013
Huddle
5. Argentina
Buenos Aires
La Plata
Tandil
Rosario
Córdoba
Resistencia
Bahía Blanca
Mar del Plata
Tucuman
Colombia
Bogotá
Medellín
Uruguay
Montevideo
Brazil
Sao Paulo
Curitiba
Belo Horizonte
Rio de Janeiro
United Kingdom
London
United States
San Francisco
Boston
Austin
New York
This is Globant
2008 2010 2011 2012 2013
90
1673
2250
2700
3000
Employees Growth
97%
3%
University
Other education
Mexico
Ciudad de Mexico DF
6. There is a change on how consumers and
companies interacts with technology
What these experiences have in common?
7. We are in a unique position to face
these revolutions through our studios,
our culture and our innovation
Globant is a new-breed technology
services provider focused on
delivering innovative software
solutions by leveraging emerging
technologies and trends.
12. Internet of things
Sensor will play a key roll in the
future of mobile computing. Most
of the new devices come with
different kind of electronics to
collect, process and act according
to the information received. Like
accelerometers, light sensors, NFC,
temperature, fingerprint, etc.
Also many companies are build
add-ins to provide current devices
with new capabilities.
13. What is Apple’s iBeacon?
iBeacon is a new technology that extends
Location Services. It uses a Bluetooth Low
Energy signal to allow Mobile Apps to
know how close they are to tiny, low-cost,
wireless transmitters called “hardware
iBeacons” or just “iBeacons”.
14. What is Bluetooth Low Energy (BLE)?
Is a wireless personal area network technology designed
and marketed by the Bluetooth Special Interest Group
aimed at novel applications in the healthcare, fitness,
security, and home entertainment industries.
Compared to "Classic" Bluetooth, BLE is intended to provide
considerably reduced power consumption and cost while
maintaining a similar communication range.
15. What is Bluetooth Low Energy (BLE)?
Bluetooth LE is also embedded in other things like watches, tags or detectors. All around weareable
technologies.
16. Why they are important?
We now can deliver content and interact with users based on
their proximity to things in the real world
Its a new way to experience the world
17. Comparison - iBeacon vs GPS
Beacon
GPS
iBeacon GPS
Micro location targeting Macro location targeting
Works indoors and underground Cannot receive signals underground
or indoors
Within 150 feet (50mts) - Very
accurate
GPS Signal - Precision is low and
depends o location
Low cost - Low energy Battery draining
Signals easily obstructed by walls or
roofs
GPS is a Location technology and iBeacon is a Proximity technology.
18. Comparison - iBeacon vs NFC
NFC
Beacon
iBeacon NFC
Works on Bluetooth 4.x LE
enabled devices
Works on NFC enabled devices
Send signals within 150 feets
(50mts)
Device must be within 4 inches
(10 cm)
Opportunities for in-store
marketing indoor mapping.
Only handles one way
transactions
Easy to construct beacons or
turn compatible devices into
beacons
Heavy investment of NFC ar
POS systems
20. How does it work?
An iBeacon is a precise positioning
mechanism that transmits a Universally
Unique Identifier (UUID) using Bluetooth
4.0 Low Energy. These signals can be
received by Bluetooth LE enabled
devices.
When the device receives the signal, and
a message can be displayed on the user’
s lock screen or an application can be
launched.
Using an iBeacon is similar to geofencing -- receiving a
Bluetooth LE signal based on proximity
instead of fixed GPS coordinates
23. How does it work?
Each beacon can be located using signal
strength, with 4 possible outcomes:
● Unknown (out of range)
● Far
● Near
● Inmediate (closest to beacon)
24. How does it work?
Supported Platforms:
● iOS: iPhone 5, 4S, iPad mini, iPad Retina (4th Gen), iPad (3rd Gen), iPod touch
(5th Gen) all with iOS 5.1.1 or above.
● Android devices with Bluetooth 4.0 and Android 4.3 and later (Samsung Galaxy
S3/S4, Samsung Galaxy Note II, HTC One, Nexus 7 2013 edition, Nexus 4, HTC
Butterfly, Droid DNA)
● MacIntosh computers equipped with OS X 10.9 (Mavericks) and Bluetooth 4.0
using the MacBeacon application from Radius Networks.
26. Globant Booking Beacon app
Our meeting room app help users to find the right meeting room using a 3 color schema to show you
how far you are from the room.
Once close to the room shows you the time left for the next meeting and check-in automatically showing
the faces of each assistant.
27. Retail Stores
Greet customers when they arrive (hyper-
personalization)
Smarter shopping lists
Offers target by store location
Improved loyalty programs
Contact less payments
Cross selling
Payments
28. Travel & Airlines
Flights auto-check in
Notifications on:
● Departures / Arrival
● Delays
● Gate and platform assignments
● Gate guidance
● Targeted offers
Car rental availability
29. Conference
Auto-check in
Personalized greeting and in-conference
directions
Personalized information broadcast
List of attendees and networking tools
Personalized material for conference rooms
30. Restaurants & Bars
Reservation auto-check in
Virtual menus.
Contact less payments
Notifications on offers
Personalized app content according to
restauran area.
Payments
31. Hotels and Resorts
Reservation auto-check in
Virtual concierge
Info on amenities
Booking solutions
Personal tracking for customized experience
Indoor location helpers
32. Theme Parks
Info on amenities, shows and attractions
Booking solutions
Personal tracking for customized experience
Location helpers
34. FAQS
Which is the difference between BTLE and regular BT?
What is power consumption compared to GPS?
Is there a standard for Beacons?
Can I confine a Beacon to only work in a room?
What are the best cases using beacons implemented so far?
This low energy Bluetooth, will not drain the battery ?
Users are not accustomed to have Bluetooth turned on, how to reverse this?
Is there a way, when a beacon is near, to suggest the user to turn it on ?
35. FAQS
How are you going to get people to download the appropriate app(s) so that
iBeacons can be used and apparent to users?
Where can we buy beacons hardware, in order to avoid using cellphones as
beacons.
How could I use beacons for fundraising?
Security is ensured by the Beacon administrator? What are the oportunities to
develop indoor uses for home?
How do you intend to make the contact with clients stronger and lasting
How close to mainstream is this technology? Can it be used on board a ship?
Is there any new technology about beacons that make them more accurate ?
36. FAQS
How can we trigger user actions from the beacons?
What will be the best hardware to buy? and where?
What kind of business is used Beacon?
What is the most successful case using beacons?
When you see this infrastructure deployed in shops and malls?
37. FAQS
How is Globant going to use this technology? Which markets do you think will be
more affected in South America? Chile and Argentina?
Why are they so slow to detect they aren’t in reach anymore? How do the
technology works?
Can these be used in a large public space
In iOS, ranging for iBeacons in the background only happens for a few seconds
after the system detects that you entered a valid region. How can I detect a
specific iBeacon inside a region in background, if said iBeacon is not close
enough in those few seconds that the ranging happens?
