2. The Pablove Foundation is named after Pablo Thrailkill Castelaz, the
son of Jo Ann Thrailkill and Jeff Castelaz and the little brother of Grady
Gallagher. Pablo was six years old when he lost his valiant yearlong
battle with bilateral Wilms’ Tumor, a rare form of childhood cancer.
Imbued with his spirit and inspired by his strength, Pablove is
dedicated to the daily, global fight against childhood cancer and the
suffering that comes in its wake.
A young, growing foundation, Pablove has begun to make its mark.
Our first childhood cancer research grants in 2011 totaled $150,000 in
funding for innovative research projects. Our annual symposiums for
Grady, Pablo, Jo Ann and Jeff
patient families and medical professionals have addressed critical
topics like survivorship and rare cancers. Our Pablove Shutterbugs
program teaches children living with cancer to develop their creative
voice through the art of photography in Los Angeles and New York
City, and we have contributed to child life programs at children’s
hospitals in eleven states.
Pablove Across America, our signature long-distance bike ride, raises
awareness of childhood cancer in cities nationwide every October.
Along the way, riders visit children’s hospitals and communities rally
around fundraising and awareness events. To date, Pablove Across
America riders have ridden over 6,000 miles and raised $1.2 million for
The Pablove Foundation’s mission.
© The Pablove Foundation

3. PABLOVE FOUNDATION: SPONSORS and SUPPORTERS
LANCE ARMSTRONG: Pablo with Lance at Children’s
Hospital Los Angeles
© The Pablove Foundation

4. OUR REACH
Featured in:
12,074 fans
Average monthly reach: 34,659
ABC World News
Average monthly impressions: 299,767
The New York Times
Friends of fans: 4,866,911
San Francisco Chronicle
3,160 followers Times
Los Angeles
Key mentions include:
New Orleans Times-Picayune
@Blink182, @BeastieBoys, @LouisCK and
Milwaukee Journal Sentinel
@LanceArmstrong
Huffington Post
HelloGiggles.com
110,527 views on YouTube
Circled by 158,320 on Google+
Spin
Velo News
5,809 unique monthly visitors to
pablove.org Magazine
Peloton
17,201 page views per month
6,852 newsletter subscribers
© The Pablove Foundation

5. PABLOVE ACROSS AMERICA 2012
WEEK ONE: WEEK TWO:
Boston to Philadelphia Philadelphia to Raleigh/Durham
Sep 29 – Oct 6 Oct 6 – Oct 14
© The Pablove Foundation

6. IMAGES: PABLOVE ACROSS AMERICA 2011
Jeff with 7-year-old cancer survivor Hadlea at the ride’s Twenty riders join the peloton each week. Cyclists ride 60 - 100 miles each day.
kickoff celebration in Milwaukee.
Week three riders excited to head into Louisiana. Jeff and riders present a mobile playroom to the Week one riders with Josh Rifkind of Songs for Kids.
Pediatric Oncology Unit at Cardinal Glennon
Medical Center in St. Louis.
© The Pablove Foundation

7. PRESENTED BY YOUR
LOGO
© The Pablove Foundation

8. PRESENTING SPONSOR
Lionhearted Sponsor $100,000
•Pablove Across America “PRESENTED BY YOUR COMPANY”
•Presenting: Marquee logo lock-up
•Sponsorship promoted in media outreach
•Weekly social media promotion in September; daily social media promotion during event
•Logo on all digital promotions and on the Pablove website
•Marquee placement on all support vehicles
•Marquee placement on cycling kit
•Logo inclusion in daily digital content
•Logo inclusion on “official” PAA 2012 T-Shirt
•Logo inclusion on “official” PAA 2012 Water Bottle
•Onsite activation opportunities at all Pablove events for 12 months
© The Pablove Foundation

9. OTHER SPONSORSHIP LEVELS
Truehearted Sponsor $50,000
•Sponsorship promoted in media outreach
•Social media promotion three times in September; three times during event
•Tier 2: Logo on all digital promotions and on the Pablove website
•Tier 2: Logo placement on all support vehicles
•Tier 2: Logo placement on cycling kit
•Logo inclusion on “official” PAA 2012 T-Shirt
•Onsite activation opportunities at all Pablove events for 12 months
Tenderhearted Sponsor$25,000
•Sponsorship promoted in media outreach
•Social media promotion two times during event
•Tier 3: Logo on all digital promotions and on the Pablove website
•Tier 3: Logo placement on all support vehicles
•Tier 3: Logo placement on cycling kit
Warmhearted Sponsor$10,000
•Sponsorship promoted in media outreach
•Social media promotion during event
•Tier 4: Logo on digital promotions and on the Pablove website
•Tier 4: Logo placement on all support vehicles
© The Pablove Foundation

10. Jo Ann Thrailkill
Executive Director
joann@pablove.org
Ana Rose O’Halloran
Development Director
anarose@pablove.org
Megan Rudebeck
Outreach and Communications Director
megan@pablove.org
The Pablove Foundation
3801 Sunset Boulevard
Los Angeles, CA 90026
323.657.5557
pablove.org
© The Pablove Foundation