Women's Federation for World Peace European 20th Anniversary Conference in Rome 2012, Presentation by Zhannat Kosmukhamedova

1. Zhannat Kosmukhamedova
Rome, 2012

2. “ I believe that societies are
better off when women are
politically and economically
empowered, that values are
passed down, the health
situation is better, education is
better, there is greater economic
prosperity.
…is that there is a way, when
there are more women at the
table, that there's an attempt to
develop some understanding”.
Madeleine Albright

3. “If ever the world sees a
time when women shall
come together purely and
simply for the benefit and
good of mankind, it will be
a power such as the world
has never known”
Helen Fisher

4. Aims of organizations that are dealing with women issues
Development and capacity building of the
women's community united by one goal
Influence on current policy and practices
that are not gender sensitive and do not reflect
the needs of women
Advocacy process to change the existing practices and
strengthen the role of women in decision-making process

5. • Participation in development and decision making
process at different levels of governmental and public
management.
• Protection of women rights (particularly those, who
are victims of violence, stigmatised and discriminated);
• Education and awareness among children and adults;
• Social programmes and projects (emotional impact);
• Protection of children rights;
• Participation in decision making and changes
promotion processes

6. Women
____ Men
• Ability to cooperate • Ability to compete
• Ability to share the power • Ability to hold power in ones hand
• Ability to express the • Ability to hide feelings/emotions
feeling/emotions • Ability to see people in connection
• Ability to see people holistically with their job
• Rely on self‐sufficiency
• Ability to inspire others
• Resistance to differences
• Accept and use the individual
• Values are not the priority. All is fair
differences in love and war.
• Actualization of values

7. «mother» – rather emotional support than business activity;
«temptress» – sexual object with high ranking status;
«toys, mascot» – not much as a leader but a women bringing luck;
«iron lady» – non‐female stiffness, fear and distance

8. Role and impact of women‐leaders in
NGOs
•Define problems and tasks that require interventions;
•Consolidation of the target group;
•Definition of the development directions;
•Definition of advocacy tasks and spheres of influence;
•Impact on decision making process thru:

9. Impact on decision making process thru :
• Groups mobilisation;
• Problems prioritization;
• Knowledge on gender sensitivities;
• Multi‐dimensional view of the problem/situation
(main factor in advocacy);
• Economical feasibility;
• Natural role of woman‐leader in NGO that is dealing
with women issues.

10. Take risks!
If you want to have something that you never had
before, you have to do something that you have
never done.
Coco Chanel

11. What is ADVOCACY?
• ADVOCACY is a strategy that is used by NGOs, activists, and
even policy makers themselves, to influence policies.
• ADVOCACY is about creation or reform of policies, but also
about effective implementation and enforcement of policies.
• A POLICY is a plan, course of action, or set of regulations
adopted by government, business or an institution, designed
to influence and determine decisions or procedures.
• ADVOCACY is a means to an end and address the problems
that we aim to solve through other programming strategies.
• ADVOCACY is the deliberate process of influencing those who
make policy decisions.

12. ADVOCACY is about influencing:
• does not have to be confrontational
• Must be clear who you are trying to influence and what
policy you wish to change
• keep in mind that policy makers are always human
beings, not institutions.
• Advocacy is used to influence the choices and actions
of those who make laws and regulations, and those
who distribute resources and make other decisions
that affect the well‐being of many people

13. Different activities
Concept What does it change? Target group Focused on Success Indicator
decision
makers?
Advocacy Policy, its Decision makers, yes Policy, its
implementation, leaders, influential implementation, laws
laws and practices people and practices drive to
positive changes/ impact
Information, Awareness and Group of people no Per cent of youth
Education and behaviour (age, locality) participating, changed
Communication behaviour
Society capacity to see and Members of the no Problem is solved, more
mobilization solve the problem society people participate in the
meeting
Networking and Isolation and People and groups no Network members or
partnership duplication of having similar partners achieve more
activities activities together that separately
from each other
Fundraising and Resources available Community, no People provide
resources for this activity local authority, resources; donors
mobilization government, donors provides grants

14. PLANNING AN ADVOCACY INITATIVE
1a Identify a policy issue
STEP 1: Analyzing policies 1b Identify key actors and institutions environment
1c Analyze the policy
1d Summarize policy findings
1e Identify options for policy change
STEP 2: Outlining an advocacy strategy
2a Select a policy issue
2b Select target audiences
2c Set a policy goal
2d Identify allies and opponents
STEP 3: Finalizing an advocacy strategy
3a Select roles
3b Identify key messages
3c Define advocacy activities
STEP 4: Framing a plan 4a Set a timeline
4b Prepare a budget
4c Prepare a logframe
4d Plan for monitoring and evaluation

16. AFTERWARD
TAKING ADVOCACY INTO YOUR OWN HANDS
KEEP IN MIND THAT THE BEST WAY TO LEARN ADVOCACY IS BY DOING!

17. THANK YOU