1. Understanding the Brazilian Market
Let the U.S. Commercial Service
connect you to a world of opportunity.
Brian Brisson
Minister Counselor for Commercial Affairs

2. Why Brazil?
• Almost 200 million consumers with
increased purchasing power
• Represents half of the economy of Latin America
• GDP of $2.5 trillion in 2011 > U.K., Russia or India
• Per capita income 45% higher than China and a growing
consumer class
• Weathered financial crisis better than most markets
• Agricultural superpower

3. Why Brazil?
• Hosting 2014 World Cup and 2016 Olympic Games
• Massive pre-salt offshore oil and gas deposits
• FDI in Brazil expanded fourfold between 2005 and 2011,
from $163 billion to $660 billion (US is largest investor)
• Two-way US-Brazil goods trade > $74 billion in 2011
• US exports to Brazil totalled $42.9 billion.

4. Economy still growing
GDP Growth Inflation Rate
Unemployment Rate
Source:
IMF

5. U.S. – Brazil Trade Relations
 Brazil Business Concerns with the United States
– Agricultural Supports (cotton, ethanol, soybeans)
– Tariff Rate Quotas (sugar, OJ, ethanol)
– U.S. Anti-dumping policies
 U.S. Business Concerns with Brazil
– High tariffs (20%) & complicated taxes (Up to 60% FOB)
– Enforcement of Intellectual Property Rights
– Onerous licensing & regulatory requirements
– Transparency & bureaucracy.

6. World Cup 2014 & Olympics 2016:
Business Opportunities
• 12 Brazilian cities will host
World Cup Games Jun-Jul 2014
• Rio de Janeiro will host South America’s first
Olympic Games Aug- Sept 2016
• Will generate numerous trade and investment
opportunities in several areas

7. Rio Summer Olympic Games 2016: Estimated
investments
• From 2010 through 2016, est. US$50 billion
• Infrastructure, Construction, Transportation, Public Security, Education &
Training, Among Others
• Most through Public-Private Partnerships (PPPs) under
Brazil’s Growth Acceleration Program (PAC)
• Potential suppliers to the Rio Olympic Committee should
register at website
• http://portaldesuprimentos.rio2016.com/sustentabilidade/

8. What will the Committee Purchase?
• Temporary Construction for • Software
Sporting Events • Marketing Services
• Transportation – Buses, Vans, • Sports Management Systems
Private Cars • Cleaning and Laundry Services
• Materials and Services for • Video and Broadcasting Equip
Sporting Events
• Portable Office Equipment
• Contracted Services
• Other
• Catering
– Sporting Equipment
• Mobile Equipment – Installation Equipment
• IT – Cruise Ship Accommodations
• Marketing/Branding for Games – Radio Com. Equipment
– Public Relations
– Marketing Materials

9. World Cup 2014 Investments
Hosted by 12 Cities Nationwide
• Infrastructure: US$ 51 billion
• Stadiums: US$2.7 billion
• Airport renewals: US$3 billion
• --------------------------------------------
• TOTAL: US$56.7 billion

10. Doing Business In Brazil
• Is complex!
• Requires an intimate knowledge of the local
environment, including “Custo Brasil”.
• Best done for SMEs through a local agent or distributor.
• This is valid whether your company is a bank, a realtor,
an engineering firm or any type of industry or service
provider.

11. Our Services
The World is Open for Your Business.
Let the U.S. Commercial Service
connect you to a world of opportunity:
With offices throughout the United States and in U.S.
Embassies and consulates in nearly 80 countries, the U.S.
Commercial Service of the U.S. Department of Commerce’s
International Trade Administration utilizes its global
network of trade professionals to connect U.S. companies
with international buyers worldwide.

12. Our Network of Trade Professionals
Opens Doors that No One Else Can.
 The U.S. Commercial Service provides
U.S. companies unparalleled access
to business opportunities around the
world.
 As a U.S. Government agency, we
have relationships with foreign
government and business leaders in
every key global market.
 Our trade professionals provide
expertise across most major industry
sectors.
 Every year, we help thousands of U.S.
companies export goods and services
worth billions of dollars.

13. Our Proven Expertise Makes Doing Business in
Brazil Easier.
Whether you are looking to make your first export sale or expand to
additional international markets, we have the expertise you need to tap
into lucrative opportunities and increase your bottom line.
 Trade Counseling. Get the information and advice you need
to succeed.
 Market Intelligence. Target the best trade opportunities.
 Business Matchmaking. Connect with the right partners and
prospects.
 Commercial Diplomacy. Ensure your products and services have the
best possible prospects for success in international markets.

14. State Trade and Export Promotion Grant (STEP)
STEP
• SBA initiative that funds exporting programs.
• Created by Small Business Jobs Act of 2010
• Awards up to $90 million in grants, over three fiscal years.
Goals of STEP
• increase number of small businesses that are exporting
• increase value of exports for small businesses currently exporting.
• These goals build on the President’s National Export Initiative
Small Businesses use STEP Funds to:
• participate in IBPs and Certified trade shows
• engage with ITA on such Core Services as Gold Keys, trade missions, etc.
CS Brazil has hosted 11 trade missions in the past eight months,
including some 40 small and medium-size business delegates.
Of these, nearly 30 availed themselves of STEP funds to participate
in the missions.

15. 2012 Best Prospects Industrial Equip, Automation & Process Controls
Agriculture Equipment
Infrastructure & ACE
Aerospace & Aviation
Information Technologies
Automotive
Mining
Chemicals & Chemical Equip.
Telecommunications
Civil & Nuclear
Electrical Power
Cosmetics & Beauty
Oil & Gas
Defense Equipment
Processed Foods
Education & Training
Renewable Energy
Environmental Technologies
Safety & Security
Financial Services
Sports & Recreation
Food Processing & Packaging
Scientific & Lab Instruments
Healthcare , Medical &
Services: Professional, Training & Consulting
Pharmaceutical/Nutritional Supp.
Travel & Tourism
Hotels & Restaurants
Transportation

16. IBPs 2013
International Buyer Program

18. NUSA
PARTNERS
47 in Brazil
02 in Paraguay

19. State Representative Offices in Brazil
- Florida - Georgia - Michigan
- Missouri - Nevada - New Mexico
- North Carolina - Pennsylvania - Virginia
- Wisconsin
- Association for Manufacturing Technology, an MDCP-funded partner
- Port of Philadelphia
- Port of Houston
- Port of New Orleans
- V.I.T - Virginia Int’l Terminals

20. Five CS Offices in Brazil
Brasilia: Devin Rambo, Principal Commercial Officer
Devin.Rambo@trade.gov
Phone: 55-61 -3312-7401 / Fax: 55 –61 3312-7656
Belo Horizonte: Mauricio Vasconcelos , Commercial Specialist
Mauricio.Vasconcelos@trade.gov
Phone: 55/31/3213-1573 / Fax: 55/31/3213-1575
Sao Paulo : Rick de Lambert, Deputy Senior Commercial Officer
Rick.deLambert@trade.gov
Phone: 55-11 5186-7191/ Fax: 55-11 5186-7445
Recife: Adierson Azevedo, Commercial Specialist
Adierson.Azevedo@trade.gov
Phone: 55-81 3416-3075 / Fax: 55-81 3416-3075
Rio de Janeiro : Alan Long, Principal Commercial Officer
Alan.Long@trade.gov
Phone: 55-21 3823-2417 / Fax 55-21 3823-2424

21. Global Cities Initiative
Diversity Global
Language Culture
Evolution Creation

22. Global Cities Initiative
Role of Cities
Immediate Future
•Trade & Investment Promotion •Education
•Attract Talent •Develop Talent
•Leverage Advantages •Exchange Programs
•Lower Costs •Leverage Advantages
•Technical / Infrastructure •Increase Competitiveness
•Technical / Infrastructure

23. Global Cities Initiative
Advantages
•Diversity
•Immigrants – Permanent & Temporary
•Infrastructure
• Human, Financial & Natural Resources
•Education
- International Students
- Education
- Exchange Programs
•Technology

24. Global Cities Initiative
Steps
•Infuse Language and Culture into Technologies and
Business
•Share: TEACH LEARN (2-way street)
•Adapt abroad and at home

25. Contact us today
to connect with a world of opportunity.
Brian Brisson
Minister Counselor for Commercial Affairs
U.S. Commercial Service - Brazil
Phone: 55-61-3312-7330
www.export.gov/Brazil
brian.brisson@trade.gov