2. Contents 90% of the 2.884 participants report to know at least 1social network website. On average, users know 4 social network websites while non-users know… On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think… 72% of all participants are member of at least 1 social network website. This involves that more than 1 out of four still have no membership… On average users have tow memberships. Out of all reported social network websites. Face bookturns out to be the winning website. 20% of the online population are already user of a social network website and will even expand their memberships.
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4. On a global level, Facebook is the most known of the social network sites, 83% of the online population know Facebook
5. Across countries, Facebook has the highest awareness. 83% of the worldwide internet population know Facebook. MySpace holds a second place and Twitter comes third.
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9. Within the online population, 72% are connected to at least 1 social network website